Gray Cat provides management consulting; interim executive general management; and strategic project management.
Raleigh, NC
Joined May 2011
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Here is my latest article in @CStoreDecisions magazine.
cstoredecisions.com/the-lead…
Part of the allure of being an entrepreneur is the balance that you can achieve in your life.
In this podcast episode wth Ilaina Sperling, we discuss this.
graycatenterprises.com/blog/…
Whether you’re launching a new business or strengthening your position in the marketplace, building meaningful relationships with influential people in your community can create opportunities that traditional marketing dollars simply cannot buy.
graycatenterprises.com/blog/…
You know your stores need attention.
The question is: Where do you begin?
Read on:
graycatenterprises.com/blog/…
Looking for ways to improve your business?
All are available on Amazon.
Local Store Marketing for Retailers: amazon.com/dp/1543239196
How to Stage a Killer Grand Opening: amazon.com/dp/1547048581
Game-Changing Strategies for Retailers: amazon.com/DP/1544026633
22+ years is a long time to have your own business.
In the event you are unaware of what Gray Cat does, here is an intro on a podcast with Dilan Abeya that highlights my background as well as the core business.
graycatenterprises.com/blog/…
This is by far the best carry-on (1-to-2 night stay) piece of luggage I have ever owned.
And not because of the branding - though it is quite smashing!
Highly-durable with a large strap for total comfort.
clubglove.com/home
Successful retailers don’t build their merchandising strategy one promotion at a time—they build it one year at a time.
As you begin planning for the upcoming year, your merchandising and promotional calendar should already be taking shape.
Read more:
graycatenterprises.com/blog/…
ATTN Airports - it’s a pretty simple ask:
If you install an outlet, can you make sure it provides electricity??
Tired of playing “outlet roulette” trying to find the ONE outlet that can actually charge your phone.
Rant over.
Looking for balance?
Own your calendar - it is as simple as that. Pre-planning eliminates a tremendous amount of anxiety out of your life.
In this podcast with Jada Willis, I discuss this.
graycatenterprises.com/blog/…
All too often, marketers tend to overcomplicate their messaging to potential customers or overspend in reaching them.
Sometimes the best marketing strategies are simply capturing customers when they are in walking distance to your store.
graycatenterprises.com/blog/…
In this podcast episode with David Zylstra, we talk about the many hats one has to wear as an entrepreneur.
It is one thing to have a great skill or product, it is another thing to be able to sell that to others.
graycatenterprises.com/blog/…
During my tenure at Little Caesars Pizza, we sponsored the Chicago Bears.
Here is a picture with Coach Ditka.
RIP Coach.
Looking for an Athletic Director??
Hire James Madison’s AD.
Last two HC hires - Cignetti (Indiana) and Chesney (UCLA) - are 11-0 this year.
Where did you find them?? Elon and Holy Cross.
Now he hired Billy Napier from Florida and guess what - JMU is 6-0.
Midas touch.
I owe a great deal to my mentors with regard to layering on more and more responsibility in my corporate roles.
Today, as a Management and Operational Consultant, I can approach client project challenges with an array of solutions.
graycatenterprises.com/blog/…
As your responsibilities grow, your success becomes less about what you can personally accomplish and more about what the people you lead can accomplish without you standing over their shoulders.
Read more:
graycatenterprises.com/blog/…
There is a reason the Gray Cat website says "More than consulting, we actually get work done."
Its is one thing to get a project and advise a client, it is something entirely different to provide an operational solution to their needs.
graycatenterprises.com/blog/…
Communication and accountability with the team is critical for ongoing success.
In this podcast episode with Dilan Abeya, we talk about the table stakes for CEO's to put in place in order to rally their teams.
graycatenterprises.com/blog/…
Many operators find marketing intimidating.
Between digital advertising, social media, loyalty programs, email campaigns, search engines, influencers, traditional media, and promotional events, the options can seem overwhelming.
Read more:
graycatenterprises.com/blog/…
