CMO / Alpha Precision Media. True disruptive marketer. Fantasy baseball architect.
New York
Joined April 2009
- Tweets675
- Following177
- Followers234
- Likes5
CTV Weekly Insights are up. This week on why @comcast buying @Roku makes more sense and value than anyone else: linkedin.com/posts/greenejor… #CTV #Streaming #digitaladvertising #mergersandacquisitions
This is so amazing!! #5GRV is a group of wonderful creators doing a 10 day HBCU tour!! Exposing so many young minds to the professional world of gaming 🙌🏾
-
HBCU students get to see people who look like them thriving in a space that we’ve all loved since young. LOVE TO SEE IT🗣
Night before #5GRV : Gamers on the Road. Good week for Tasha!
This Post is from an account that no longer exists. Learn more
Astute #CTV advertising discussion on 2022 opportunities and challenges at @VideoNuze's conference: "Buy Side Perspectives: Capitalizing on CTV’s Potential". [#VIDEO] videonuze.com/article/video-…
Jordan Greene retweeted
What does #unity mean in a #digital era? Join us next week at our #DigitallyUnited conference to discuss with a singular lineup of global leaders including @DBallouAares, @OrenSegal, @DoreenBogdan, @StevieCSES, and more. #digitaldivide
The @Amazon advertising ecosystem and the possibilities of what can be, in plain English. $14 billion in 2020 ad revenue, and just gettin' started. @Techonomy
#digitaladvertising #connectedtv techonomy.com/2021/01/the-co…
#Supermarkets are now another key vertical that @Amazon is atop. (And feeds more data for #adtargeting.) Source: @dunnhumby, 2021
Great discussion that lead to this article with excellent insights on #innovation, market disruption and entrepreneurial vision. "Is Tesla to the Automotive Industry What the iPhone was to mobile?" - Techonomy shar.es/aH9SRM via @techonomy
Verizon released its weekly numbers showing the lack of movement between towers by mobile users on its network. The stats show the northeast and mid-Atlantic states heeding stay-at-home and what these users are consuming. #unmobile vz.to/33ofDYs
This is a significant new revenue opportunity for #mobileapp publishers. If done smartly, buyers can use Push Notification Ads on Apple devices to drive heightened acquisition and engagement. This is coveted real estate. Android ha…lnkd.in/edD3532 lnkd.in/eqbaTZd
Think #adfraud is shrinking? "More Money Than Drugs" is a great commentary in this in-depth Forbes article. I actually had a client ask how they can get into this industry (and yes, you read that right). Juniper Research's estimat…lnkd.in/eEum2FV lnkd.in/eggN3fw
Mobile ad spend hit new highs 4Q19, according to Pubmatic's report. Up 47% vs 3Q19. Not surprising. Anyone want to argue against Mobile = Digital now? #digitalmarketing #adspend lnkd.in/eSaK8xX
In-detail review of #disneyplus inclusive of user interface (very good) and list of content (very deep & curated). Puts Disney above Apple TV+, on several fronts, and ironically, Apple pumped out a blue-promo email for the Disney s…lnkd.in/eq_dpjD lnkd.in/etqaFwx
#Mobilepayments have been around since the mid-2000's, but @Apple planted a flag with #ApplePay. POS terminals needed to catch up for the growth to take off. Now, creativity can start to take hold & we will see what can now be layered upon this. bit.ly/31IMFAb @mp_gavin
TiVo jumping-in to the streaming video space, with a different #AVOD approach. Can it draw customers and differentiate? Acting as a video content aggregator mixed with DVR, live TV, and other 3rd party services. With "limited" commercials. #ott bit.ly/2BmBnqd
Not surprising that consumers are illiterate about the businesses of the platforms they use, according to @pewresearch. Only 59% know that ads are the primary revenue driver. #socialmedia multichannel.com/news/pew-su…
Detailing the $20 billion mobile ad fraud epidemic and how to beat the fraudster's tactics to protect your budgets. "The Quietest Heist of Your Ad Budget [whitepaper]" linkedin.com/pulse/quietest-… via @LinkedIn #mobile #adfraud
Your customer acquisition and engagement relies so much on your modern #data? Mobile is the undeniable cornerstone of this evolution of digital, and definitively needs to be where you build from for your consumer identification, targeting and interaction.
lnkd.in/eKhyh6q
