Greg Alvarez (@Greg_Alvarez) header
Greg Alvarez (@Greg_Alvarez) profile picture

Greg Alvarez

@Greg_Alvarez

Marketer/CMO/Consultant | ES, EN, PT | New projects | Marketing innovations | Liberal dem | ODP Ex-Meta Editor | DM: [email protected] | LinkedIn - gregalvarezh

 México City Metro Area
imeil.com.mx/?uvd=Twt
Joined April 2010
  • Tweets18.7K
  • Following5K
  • Followers7.6K
724Media
Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)Photo by Greg Alvarez (@Greg_Alvarez)
𝗪𝗵𝗮𝘁 𝗜𝘀 𝗮 #𝗖𝗠𝗢 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗗𝗼 𝗧𝗵𝗲𝘆 𝗗𝗼? A CMO is no longer a campaign manager but the guardian of identity Delivering results makes the role high‑risk, w/ tenure rarely exceeding 2 years A 10‑part series exploring functions & role — imeil.com.mx/newsletter/estr…
Image from Greg Alvarez (@Greg_Alvarez)
2
2
64
𝗩𝗶𝘃𝗲 𝗹𝗲 𝗥𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲! Luxury brands have always showcased the craftsmanship behind their products Today, in a world saturated with noise & AI‑generated ads… they will do it with their advertising Is your brand ready? — mops.imeil.com.mx/en/mops/ #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
1
14
iMeil focus is to establish routes so investment builds loyalty & delivers results Each industry faces different challenges such as saturation, conversion speed or the need for awareness, often requiring external support for different scenarios
1
1
6
iMeil presents scenarios that allow organizations to choose the right strategy for their objectives Our goal is to transform media spend into measurable impact: qualified leads, brand repositioning & campaigns that generate results... the difference between spending and growing
5
𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻 Brands that still see media spend as an expense are the ones that lose advantage... and no, is not just about buying spaces... This is our way — imeil.com.mx/servicios/paid-… #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
2
13
𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘄𝗲𝗯 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲 With so many digital projects failing before their first year, brands face the challenge of launching web programs that benefit their identity Web Building — imeil.com.mx/servicios/web-b… #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
26
iMeil helps your brand build web projects with a strong focus on planning, ensuring that each initiative aligns with the brand’s global objectives Because we know that every project is a path to your brand credibility and growth, not just another and simple digital presence
1
1
15
Whether your brand requires an online store, positioning through territorial marketing in your geographic area, or increasing customer engagement, we support you with a project tailored to your needs and goals At iMeil, we build credibility through projects, not pages...
10
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 Many brands obsess over acquisition, forgetting that retention is the growth engine & that customer programs lose impact when they become transactional Enhance your brand retention — imeil.com.mx/servicios/custo… #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
12
Once brands understand this reality, retention goes from a defensive move to be seen as a strategic pillar, because trust and subscription models transforms satisfied customers into brand ambassadors
1
4
At iMeil we design customer programs focused on retention, programs not intended to depend on rebates or discounts but aiming to enhance brand communities via programs that inspire customer to be feel as part of a family
3
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝘀 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 Today brands don’t compete on posting volume, they do it on the ability to turn each piece into a real bond What content strategy do you need? — imeil.com.mx/servicios/conte… #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
19
Digital saturation demands strategy to move beyond improvisation Content & Engagement transforms your brand’s communication into trust From editorial storytelling to community activation, every scenario is executed with a defined strategy that makes measurement easier
1
5
Companies that embrace this approach don’t just speak to the market, they build leadership and credibility in their sector This positions narrative one step higher, elevating brands as premium
1
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝗻 𝗺𝗼𝘁𝗶𝗼𝗻, 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗵𝗮𝘁 𝗺𝗼𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 Markets don’t forgive improvisation, so campaigns must be built with foresight, logic, and discipline to connect goals with audiences Learn more — imeil.com.mx/servicios/campa… #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
13
Campaign Advisory guides leaders & marketing teams to anticipate ROI, prevent dispersion of resources & ensure every activity adds measurable value Brands are not defined by isolated creativity, they're defined by their ability to turn ideas into a continuous & integral impact
7
𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 When a company loses its course, it’s not for lack of ideas but because decisions fail to align with its goals. The market doesn't forgive improvisation Marketing Strategic Advisory —> imeil.com.mx/servicios/marke… #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
16
Strategic Advisory in marketing connects vision with action, sets priorities & turns planning into tangible growth for brands Today the difference isn't spending more but investing with purpose to position, grow, and sustain relevance in a constantly changing environment
5
𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 Marketing is not measured by volume or intention, it is measured by results There's a way to help your business and brand —> mops.imeil.com.mx/en/mops/ #cmo #leadership
Image from Greg Alvarez (@Greg_Alvarez)
1
17
Every business needs different content for its marketing activities, but all require creativity that conveys identity and generates impact MOPs turns that need into solutions focused on delivering results with proposals that adapt to the pace of your business
1
5
The objective is to strengthen the brand with materials that impact The difference between reacting and growing lies in designing creative scenarios to attract target audiences With MOPs, your business stops improvising & begins to build a presence that is felt and remembered
4
Load more