@GrnStone

Green Stone is an experience agency that delivers customer loyalty through human-centric products, platforms and journeys.

GreenStone.co
Joined December 2013
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Green Stone retweeted
Matt Walsh@MattWalshUX1 Feb 2022
It's not that Hybrid can't work, but I'd offer there is a smarter path for many firms. If you have a few, give my latest article a read and let me know if you have any feedback, ideas, or concerns. I'd love to hear them all. inc.com/matt-walsh/why-you-s…

Why You Should Treat Your Remote Workforce as Its Own Office

Not only is remote working sticking around--it's creating its own culture that may need a different approach to managing employees.

inc.com
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The Remote Residency is back! We're looking to grow the next wave of producers and product managers - is that you? Applications due November 15. ow.ly/fnWV50GyIzJ
Apple is making moves in publishing and incentivizing smaller publishers to do it. ow.ly/npDe50G15Rm

Apple now wants to be your “News Partner” (meaning they’ll let you keep more of your readers’ cash...

For the vast majority of news outlets, Apple's cut of a subscription sold on an iPhone will now drop from 30% to 15%. Will that change any publishers' minds?

niemanlab.org
User-generated content in games is no longer just a display of fandom. The creator economy in gaming is alive and well: ow.ly/6Vbf50G15Oc
Today, in #influencer news...Instagram is swapping out the “swipe up” feature for a link sticker option in favor of giving more creative control to its users: ow.ly/fXgE50G15Ml
“The best products remove people's burdens. They say, 'Hey, let us carry that for you.'” Fantastic read on getting to the core of making great products and experiences. ow.ly/W8EV50FWkpf
Though pursuing a frictionless and memorable customer experience for your brand may sound ideal, brands can truly only grow so much through this joint strategy. The real magic comes when you choose to focus on one. ow.ly/xNDy50FWkmG

What’s the Right Customer Experience for Your Brand?

What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable....

hbr.org
About a third of @nytimes newsletters are going up behind a subscription paywall. Are more soon to follow? ow.ly/2fFJ50FTvID
If you’re missing a go-to-community strategy as you race to market, you could be missing out on a key component to success for your business. ow.ly/9fRa50FTvBo
“It became a symbol of sorts, kind of like wearing a fancy watch or rare sneakers.” NFT clubs are on the rise – and creating a whole new form of digital #FOMO. ow.ly/ct7750FPiQN

Why Bored Ape Avatars Are Taking Over Twitter

N.F.T. clubs are all the rage among cryptocurrency enthusiasts. Are they a get-rich-quick scheme or the future of culture?

newyorker.com
“To really deal with digital accessibility, we have to go beyond fixing things, and start preventing them.” Great read on building more accessible experiences and products. ow.ly/PXfS50Fn1Mx
When considering older users in your design process, don’t fall for these common myths. Love this piece by @Microcopy_UX. ow.ly/yWCx50EEI18
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Esports and gaming: the future of marketing for fashion? @annachiara_b thinks so. ow.ly/8kBH50EAe2C
Green Stone tackled a major site redesign for leading food manufacturer, Hearthside Food Solutions. The new site is live, and we have to say - we’re thrilled with the end result! Take a look for yourself: hearthsidefoods.com/
Creativity and the internet...does the latter help or hinder the former? The resounding answer is, both. ow.ly/MCCH50EtqnY
.@tiktok_us, meet skyrocketing skateboard sales. Platforms like Tik tok and Instagram have contributed to a major skateboarding boom over the past year, fostering in an era of more visibility and representation. 🗣️ A great 3-min listen. Get on it. ow.ly/6Bp750EtqkQ

How TikTok And Skater Girls Are Sending Skateboard Sales Off The Wall

The streets are full of skateboarders these days, and skate shops can hardly keep up with the demand. Why now? The answer might put a smile on your face.

npr.org
NFTs, meet marketing strategy. Some brands are beginning to explore the use of NFTs as consumer incentives. ow.ly/dqEk50EmN1O
Fresh, fun, and funky – we had a blast designing the Allkind Hard Kombucha site for @OdellBrewing! Check out the site and, Coloradoans, find these fresh flavors on a shelf near you. allkindkombucha.com
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For @som_tweether combining influencer marketing with e-commerce means prioritizing authenticity, dependability, and sincerity to the working relationship. ow.ly/ENCC50Ei5RK
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Post-COVID world, is that you? While the pandemic isn’t over yet, marketers are anticipating how the customer journey will change in its wake. ow.ly/SVpv50Ei5MW
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