@ganikol is laying out the @GerawanFarming strategy for creating an overall culture of food safety in its business. “Office staff, drivers... everyone needs to understand the importance and be on board. It’s absolutely imperative.” @GrowingInnov #GRO19

Great panel discussion on the @GrowingInnov stage right now. @dave_wfg_avg speaking with Mike Goyette of Pleasant View Gardens, GaryThompson of @GussAutomation and @ConnorKingman of Kingman Ag Service on Robotics and Autonomous Equipment #GRO19

Great motivation for the Terranova Ranch groundwater recharge project - this area has a 90,000 acre foot overdraft per year says @dcameron177 @GrowingInnov #GRO19

@dcameron177 is sharing background with the @GrowingInnov audience on Terranova Ranch’s groundwater recharge project - an innovative solution to replenish dwindling western aquifers. #GRO19

Harry Ferdon @swiimsystem on working with growers: We meet with growers in the beginning to determine their problems that we might be able to help with. It’s important to talk about what your product does as well as what it doesn’t do @GrowingInnov #GRO19

@ag_tools Martha Montoya on setting growers expectations for new technology: People have experience with consumer tech. Ag tech is even more complex. @GrowingInnov #GRO19

Ofir Schlam @TaranisAg at the @GrowingInnov panel discussion: we have to set realistic grower expectations with our products. If you don’t, you don’t get a second chance.

Patrick Zelaya @HeavyConnected: It’s not that hard to make a sale to a decision maker in the office. Implementing the technology in the field is the real work. @GrowingInnov #GRO19

Dennis Donohue @wg_cit moderating the @GrowingInnov Panel Discussion with Patrick Zelaya @HeavyConnected, Ofir Schlam @TaranisAg, Martha Montoya @ag_tools, and Harry Ferdon @swiimsystem Theme of the discussion: collaborating with growers on solutions #GRO19

Getting set for our @GrowingInnov lunch panel - @wg_cit @westerngrowers Dennis Donohue will be leading a great discussion on how tech developers can work better with growers to truly solve grower challenges in a collaborative way #GRO19

Mike Omeg @omegorchards in his @GrowingInnov keynote, “How to Implement an Innovative Idea” on your farm. It’s about the people. You have to make it interesting and engaging for them so everyone buys in. But you also have to speak softly and carry a big stick. #GRO19

@pma VP @vonnie_estes in her @GrowingInnov keynote: There is a huge race now to win the consumer experience. Same-day delivery, or faster, is the expectation. This is even changing the physical store and how shopping in person will work in the very near future #GRO19

@pma’s @vonnie_estes in her @GrowingInnov keynote: Some of the leading developments in specialty crops production today are happening on parallel tracks in biological and digital tech #GRO19

@pma VP of Technology @vonnie_estes is our first @GrowingInnov keynote of the morning: Consumers want technology in everything else they do. It’s our job as an industry to get them to understand some of the benefits of technology in the food we produce for them. #GRO19