GrowthAssistant

In 2025, I've generated 10,000+ leads and $4M in revenue from LinkedIn lead magnets. I asked my team to make a 5m Loom on how we do it. They go over: • Our most viral posts • 3 types of lead magnets • Strategies to replicate Repost + reply "GA" to get it in your DMs

Adriane and I built GrowthAssistant into a $20M business over 4 years. If it all disappeared tomorrow, here’s exactly how I’d do it to reach 8-figures in 18 months: 1. Sell before I build First, some context: GrowthAssistant places elite marketing talent from the Philippines in top US companies. I would not interview a single candidate before I started selling. Instead: ↳ I’d reach out to every marketing director in my network ↳ Try to sell 1 role in the first month 1. Ecosystem marketing After we had 5 clients from my network, I’d get to work building an audience: ↳ Write guides based on my growth marketing experience. ↳ Share the guides as lead magnets on LinkedIn / X to grow a newsletter. ↳ Use the newsletter to highlight talent available to hire on my platform. 1. Hire a GA My Growth Assistant would: ↳ Scan my newsletter readers for prospects I could pitch ↳ Handle inbound, connections, and follow-ups ↳ Manage content calendar, drafting posts, and running engagement Global talent is a force multiplier. 1. Expand the playbook (and first US hire} The No. 1 sign of PMF for a b2b business is net dollar retention. That is, are existing clients buying more over time or less? Once I have $1M of ARR, I’d hire a US-based Account Manager to: ↳ Fly out to meet ALL clients and start building personal relationships. ↳ Start building account research and expansion playbooks. 5. Start with AI AI today feels like Facebook Ads when I was starting Ampush in 2010. I would integrate it into every part of a new biz: ↳ Every role, playbook, and process at GA would be AI-first. ↳ Train all our talent in AI systems for their role before placement. You only need 3 things to get to $10M+ ARR: • A problem you can solve. • Tailwinds (like AI) you can use to your advantage. • Global talent to multiply leverage. We just placed 5 digital marketing Growth Assistants to work for a top marketing agency. They will run ads, content, and analytics for a fraction of the cost of US FTEs. In 4 years, we’ve placed 1000+ Growth Assistants with brands like DoorDash, Spotify, Reddit, and hundreds of others. Sign up to start hiring: tinyurl.com/mk67yrj8

A publicly traded company lost $2M in a day because someone fat-fingered a promo. I told the devastated CMO how to avoid it: These problems are common in big, fast-growing companies with many business segments. Campaigns start flying and errors slip through. But it’s not a QA issue. When multiple departments run multiple campaigns, you need a team to own the whole lifecycle for the customer. I told the Josh how we did it for DoorDash: When DoorDash became a customer of Growth Assistant (my marketing solutions brand that places global talent w top US companies), they had a similar problem. A team of 22 lifecycle marketers manages customer journeys - and yes also QAs EACH asset that goes out using a systemized SOP. When he heard this, Josh hired us create that at his company. We embedded a team of 12 Growth Assistants to run our SOP. In 6 weeks, - QA Asset loads dropped from 100 to 22 per head - Error rates went to near-zero - Retention campaigns boosted LTV 12 people is overkill for most companies, but he needed it because they run a massive business with several segments. Most growing brands can operate with 1 or 2. If you want to know more about how this works (or stop f*cking up), call us: Book a meeting with my team at GrowthAssistant. tinyurl.com/a89aw98j

I spent 20 years studying leadership: from McKinsey, billionaires, partners, and hundreds of top executives. I summed it up into 5 leadership principles I teach everywhere I go: 1. Bias to Action Ric Elias’s company, Red Ventures, invested in my first business. At our board meeting, we spent 90 minutes discussing pricing and how to change it for new customers. Ric said to me, “Just raise the price 50%. See what happens and learn from it.” That comment became a guiding philosophy. Very few things can compete with the velocity of trying things. 2. Everything is written in pencil In our first quarterly plan, we forecasted 30 meetings for GrowthAssistant coming from referrals. Hired a salesperson to work the pipelines. But when a Twitter post blew up and got me 400 leads, we did a COMPLETE 180: Over the next year, I spent an hour every day writing on Twitter and built a $10M business. 3. Create a user guide When Ampush started growing past 30 people, I realized: new team members didn't understand how to work with me. So I wrote a guide: laid out methods of comms, how to measure progress, run meetings, and use me as a resource Easiest way to reduce friction on your team. 4. 90% of leadership is just effective delegation. Use the leadership ladder: Based on how competent a person is at a given task, give them degrees of freedom and control. For example, a junior content marketer knows more than a VP about ad copy, but should probably not be trusted to make leadership hires. Putting the right players in the right positions is 90% of a leader’s job. 1. Default To Trust Micromanaging people screams, “I don’t trust you.” You will never learn what a person is capable of this way. When the marketing lead at GrowthAssistant left, a 20-year-old intern who was still in college raised his hand and said, “I can do this.” I knew Achint well. He was smart, hungry. So we gave him a shot managing a team of 3 and a $10k/month budget. 9 months later, leads were up 100%! It won’t always work, but putting trust in people is the only way they can shine. PS, if your team is looking for elite talent at a fraction of the cost of US folks. Talk to GrowthAssistant. Perplexity, Shopify, Reddit, and hundreds of other companies use us to hire the best people in the world: tinyurl.com/3uvevcuw