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GrowthHIT

@GrowthHit

Digital marketing agency for profitable growth. Paid ads, CRO, SEO, email and AI. 5.0★ on Clutch · $250M+ client revenue · 150+ brands scaled

 Seattle, WA
growthhit.com/
Joined July 2016
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ANNOUNCEMENT: We’re announcing The $3M Challenge. We're going to launch and grow 3 companies to $1M in sales - an agency, a D2C, & a SaaS. And we’re going to document everything. Listen to the latest podcast episode on why we're doing this: podcasts.apple.com/us/podcas…
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Most brands spend 90% of their time on ad creative and 10% on the offer. Flip it. At Neat, the offer moved sales more than any ad test. Average order: about $40 to $112.
Two horizontal bars titled Most brands spend their time on the wrong 90%. Top bar, Where the time goes: Ad creative 90%. Handwritten note: flip it. Bottom bar, Where it should go: The offer 90%. GrowthHit logo.

ALT Two horizontal bars titled Most brands spend their time on the wrong 90%. Top bar, Where the time goes: Ad creative 90%. Handwritten note: flip it. Bottom bar, Where it should go: The offer 90%. GrowthHit logo.

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Leads or closed deals: which do you optimize for? With RISE, every test was judged on tours and signed leases, not form fills. Homepage +41% leads, Book a Tour +111%, cost per lead down 38%.
Diagram titled Track the lead all the way to the deal. Three boxes: Form fill, Tour, Signed lease, with arrows between them. Signed lease is circled in blue with a handwritten note: RISE judged every test here. Another note over Form fill: most reports stop here. GrowthHit logo.

ALT Diagram titled Track the lead all the way to the deal. Three boxes: Form fill, Tour, Signed lease, with arrows between them. Signed lease is circled in blue with a handwritten note: RISE judged every test here. Another note over Form fill: most reports stop here. GrowthHit logo.

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We got a deal with Lori Greiner on Shark Tank. Neat, the shirt brand we own, was doing $9K a month and declining when we took it over. 10X revenue in under 18 months later, Lori is in.
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This Black Friday, your next shopper asks ChatGPT first. Adobe: AI traffic to US retail sites +130% this holiday season. AI visitors converted 60% better in July. Ask ChatGPT for the best [your product] today. If you're not in the answer, fix your product pages before Nov 27.
Text: GrowthHit BFCM playbook. Your next shopper asks ChatGPT first. Photo at night: a woman curled up on a sofa, her face lit green by her phone, which shows an AI chat with product cards. +130% AI traffic to US stores vs last holiday season (Adobe forecast). 4 checks before Black Friday. Save this for your BFCM review.

ALT Text: GrowthHit BFCM playbook. Your next shopper asks ChatGPT first. Photo at night: a woman curled up on a sofa, her face lit green by her phone, which shows an AI chat with product cards. +130% AI traffic to US stores vs last holiday season (Adobe forecast). 4 checks before Black Friday. Save this for your BFCM review.

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Don't drop your next product. Launch it. A drop: it shows up on your store and nobody's expecting it. A launch: people already know it's coming. Build the list first. Get units to early fans. Send everything the same day. Post weekly updates until it sells out.
Text: GrowthHit launch playbook. Don't drop it. Launch it. Photo at night: a crowd of shoppers lines up outside a glass storefront, several filming on their phones, while one product box waits on a spotlit plinth inside, lit in green. 5X conversion rate, 0.6% to over 3% on Neat's launch. Our brand Neat. From Jim's study of 100 product launches.

ALT Text: GrowthHit launch playbook. Don't drop it. Launch it. Photo at night: a crowd of shoppers lines up outside a glass storefront, several filming on their phones, while one product box waits on a spotlit plinth inside, lit in green. 5X conversion rate, 0.6% to over 3% on Neat's launch. Our brand Neat. From Jim's study of 100 product launches.

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Our brand Neat is on Shark Tank tonight. 10pm on ABC. Also on Hulu and Disney+. When we bought it, it was doing $9K a month and about to shut down. 10X in under 18 months later, it's on national TV.
Text: Airing tonight. Our brand Neat is on Shark Tank tonight. Below it, a photo from the episode: the Sharks, seated on the left, watch Neat co-founders Jim and Tyler pitch on the right, in front of a screen that reads Neat and a display of Neat T-shirts. Photo: Disney/Daniel Delgado Jr. Wed, Nov 4, 10pm on ABC, also on Hulu and Disney+. What we did with it: 10X in under 18 months, from $9K a month. Neat, shirts that hide sweat.

ALT Text: Airing tonight. Our brand Neat is on Shark Tank tonight. Below it, a photo from the episode: the Sharks, seated on the left, watch Neat co-founders Jim and Tyler pitch on the right, in front of a screen that reads Neat and a display of Neat T-shirts. Photo: Disney/Daniel Delgado Jr. Wed, Nov 4, 10pm on ABC, also on Hulu and Disney+. What we did with it: 10X in under 18 months, from $9K a month. Neat, shirts that hide sweat.

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Paying too much per lead? Check where your price shows up. One client sells LED signs to small businesses. We led the homepage with $279/month and 0% financing instead of the total cost. Meeting bookings: +322% on that test. Sticker shock was costing more leads than the ads.
A Cirrus LED outdoor display panel on an orange background. Text: GrowthHit lead gen playbook. Paying too much per lead? Show the price sooner. 3X meetings booked after putting the price up front. Cirrus LED, outdoor LED displays for small businesses.

ALT A Cirrus LED outdoor display panel on an orange background. Text: GrowthHit lead gen playbook. Paying too much per lead? Show the price sooner. 3X meetings booked after putting the price up front. Cirrus LED, outdoor LED displays for small businesses.

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Bloom does $500M a year. 4 of its moves work at a fraction of the size: 1. Gift product to lots of small creators 2. Launch what people already buy 3. Break even on one channel on purpose 4. Reward the reorder Jim Huffman's full breakdown is on his YouTube channel.
Three cans of Bloom sparkling energy drink (raspberry lemon, peach mango, strawberry watermelon) on a dark background, from Jim's YouTube thumbnail. Text: Jim's take. Bloom's 4 moves you can copy. 1 Gift to small creators. 2 Launch what already sells. 3 Break even on purpose. 4 Reward the reorder. Jim Huffman, Founder, GrowthHit.

ALT Three cans of Bloom sparkling energy drink (raspberry lemon, peach mango, strawberry watermelon) on a dark background, from Jim's YouTube thumbnail. Text: Jim's take. Bloom's 4 moves you can copy. 1 Gift to small creators. 2 Launch what already sells. 3 Break even on purpose. 4 Reward the reorder. Jim Huffman, Founder, GrowthHit.

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A GrowthHit paid social win: Think your niche is too small? It's your edge. Pittie Clothing makes tees for pit bulls. We didn't broaden the targeting. We went deeper into the pit bull owner community. Their result: $11 cost per acquisition in peak months.
A GrowthHit paid social win. Text: Think your niche is too small? It's your edge. A real photo of a happy pit bull in a green Pittie Clothing tee, sitting on grass. $11 cost per acquisition in peak months. Pittie Clothing Co., pajamas and tees made for pit bulls. GrowthHit.

ALT A GrowthHit paid social win. Text: Think your niche is too small? It's your edge. A real photo of a happy pit bull in a green Pittie Clothing tee, sitting on grass. $11 cost per acquisition in peak months. Pittie Clothing Co., pajamas and tees made for pit bulls. GrowthHit.

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Your Black Friday email plan shouldn't be one email. Heads-up: something's coming Launch: the offer Reminders: the money makers Most brands don't send nearly enough reminders. And write the plain version first: a short founder note with one link stands out.
Black Friday email guide. Text: Send Black Friday emails as a series. 01 Heads-up: something's coming. 02 Launch: the offer. 03 Reminders: the money makers. Tip: write the plain version first. GrowthHit, Black Friday playbook.

ALT Black Friday email guide. Text: Send Black Friday emails as a series. 01 Heads-up: something's coming. 02 Launch: the offer. 03 Reminders: the money makers. Tip: write the plain version first. GrowthHit, Black Friday playbook.

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Brand stopped growing? More ads probably won't fix it. Jim Huffman's 4 levels, one job each: 1. Up to $100K: prove demand 2. $100K to $1M: positioning and margins 3. $1M to $10M: find the leak 4. $10M+: team and systems
Jim Huffman speaking on stage with a microphone, above four glowing steps. Text: Jim's 4 levels. Find your level. Level 1, up to $100K: prove demand. Level 2, $100K to $1M: positioning and margins. Level 3, $1M to $10M: find the leak. Level 4, $10M+: build the team. Jim Huffman, Founder, GrowthHit.

ALT Jim Huffman speaking on stage with a microphone, above four glowing steps. Text: Jim's 4 levels. Find your level. Level 1, up to $100K: prove demand. Level 2, $100K to $1M: positioning and margins. Level 3, $1M to $10M: find the leak. Level 4, $10M+: build the team. Jim Huffman, Founder, GrowthHit.

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A great brand won't sell for you. Testing will. Trovata was in Vogue but had never properly A/B tested. Our first 3 tests: 1. Answers next to Add to Cart: +20% purchases 2. Small test budget per new ad: +41% ROAS 3. Shop by category, up top: +22% AOV 3X sales.
Slide 1 of 7. GrowthHit CRO playbook. Text: A great brand won't sell for you. Testing will. Our first 3 tests for a brand featured in Vogue. Save for your next test.

ALT Slide 1 of 7. GrowthHit CRO playbook. Text: A great brand won't sell for you. Testing will. Our first 3 tests for a brand featured in Vogue. Save for your next test.

Slide 3 of 7. Test 1, the product page. Screenshot of Trovata's new product page with two areas outlined in green: fit, height and size details, and shipping and delivery info next to Add to Cart. Text: Put the answers next to the button. +20% purchases.

ALT Slide 3 of 7. Test 1, the product page. Screenshot of Trovata's new product page with two areas outlined in green: fit, height and size details, and shipping and delivery info next to Add to Cart. Text: Put the answers next to the button. +20% purchases.

Slide 4 of 7. Test 2, the ads. Three Trovata ads from the case study. Text: Give every new ad a small test budget first. +41% return on ad spend. Then scale only the winners.

ALT Slide 4 of 7. Test 2, the ads. Three Trovata ads from the case study. Text: Give every new ad a small test budget first. +41% return on ad spend. Then scale only the winners.

Slide 5 of 7. Test 3, the collections page. Screenshot of Trovata's collections page with the new shop by category row outlined in green. Text: Show the next thing to buy, up top. +22% average order value.

ALT Slide 5 of 7. Test 3, the collections page. Screenshot of Trovata's collections page with the new shop by category row outlined in green. Text: Show the next thing to buy, up top. +22% average order value.

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Neat, the DTC brand GrowthHit owns and runs: Meta spend went from $50-$100/day to $1,000+/day. AI writes the ad concepts. A human picks the winners. youtube.com/watch?v=Qnk_4JjO…
Three of Neat's real Meta ads shown as sponsored feed posts, with small AI sparkle marks. Text: The GrowthHit take. AI writes the ads. A human picks the winners. Neat's Meta ad spend, from $50 to $100 a day to $1,000+ a day. Jim Huffman, Founder, GrowthHit. Ads from Neat, our own brand.

ALT Three of Neat's real Meta ads shown as sponsored feed posts, with small AI sparkle marks. Text: The GrowthHit take. AI writes the ads. A human picks the winners. Neat's Meta ad spend, from $50 to $100 a day to $1,000+ a day. Jim Huffman, Founder, GrowthHit. Ads from Neat, our own brand.

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"With GrowthHit, we're setting records for leads, tours, and website traffic." Allison, Director of Marketing, RISE Commercial Reviews like this make our day. Thank you, Allison. growthhit.com/?utm_source=x&…
Photo of Allison, Director of Marketing at RISE Commercial, smiling. Text: A client review. With GrowthHit, we're setting records for leads, tours, and website traffic. Allison, Director of Marketing, RISE Commercial. Reviews like this make our day. The GrowthHit team. Thank you, Allison.

ALT Photo of Allison, Director of Marketing at RISE Commercial, smiling. Text: A client review. With GrowthHit, we're setting records for leads, tours, and website traffic. Allison, Director of Marketing, RISE Commercial. Reviews like this make our day. The GrowthHit team. Thank you, Allison.

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Don't launch a new website before Black Friday. Fix the one you have: faster pages, clearer product pages, fewer checkout steps. Redesign in January. growthhit.com/black-friday-c…
Split image. Top half, dark: Don't. Launch a new website before Black Friday, with the words crossed out. Bottom half, green: Do. Fix the website you already have. Redesign in January. GrowthHit.

ALT Split image. Top half, dark: Don't. Launch a new website before Black Friday, with the words crossed out. Bottom half, green: Do. Fix the website you already have. Redesign in January. GrowthHit.

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Neat, the apparel brand GrowthHit owns, is going to be on Shark Tank. Wed, Nov 4, 10pm on ABC. Also on Hulu and Disney+. That's all we're allowed to say until it airs. growthhit.com/neat-shopify-b…
The official Shark Tank season poster: the Sharks standing in front of a giant riveted metal shark fin with the Shark Tank logo, rising out of the ocean. Text: Navigating the sea of opportunity. Sept 30, ABC, Hulu.

ALT The official Shark Tank season poster: the Sharks standing in front of a giant riveted metal shark fin with the Shark Tank logo, rising out of the ocean. Text: Navigating the sea of opportunity. Sept 30, ABC, Hulu.

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A GrowthHit CRO win: Universal Standard. Problem: new mobile shoppers left to hunt for promo codes. Fix: one cart offer, buy 2 tees, save $15, free shipping. Who saw it: only first-time visitors ready to buy. Result: $175K extra monthly sales in 30 days. growthhit.com/case-studies/a…
Cover photo: a Universal Standard model in a checked shirt and jeans on a Brooklyn street, the Manhattan Bridge behind her. Text: A GrowthHit CRO win. $175K in extra monthly sales in 30 days. Without a sitewide discount. Universal Standard x GrowthHit.

ALT Cover photo: a Universal Standard model in a checked shirt and jeans on a Brooklyn street, the Manhattan Bridge behind her. Text: A GrowthHit CRO win. $175K in extra monthly sales in 30 days. Without a sitewide discount. Universal Standard x GrowthHit.

What we did. Screenshot of the real Universal Standard mobile cart with a green outline around a block that reads Just for you: Buy 2 Tees, save $15, get free shipping. Text: One deal, right in the mobile cart.

ALT What we did. Screenshot of the real Universal Standard mobile cart with a green outline around a block that reads Just for you: Buy 2 Tees, save $15, get free shipping. Text: One deal, right in the mobile cart.

Who saw it. Text: Not everyone. Only the code hunters. Saw the offer: first-time visitors showing purchase intent. Did not: returning customers, casual browsers.

ALT Who saw it. Text: Not everyone. Only the code hunters. Saw the offer: first-time visitors showing purchase intent. Did not: returning customers, casual browsers.

The result. Text: $175K extra monthly sales in the first 30 days. +7.3% new purchase conversion rate. Before Cyber Week: give the offer to the code hunters, not the whole site. More at growthhit.com.

ALT The result. Text: $175K extra monthly sales in the first 30 days. +7.3% new purchase conversion rate. Before Cyber Week: give the offer to the code hunters, not the whole site. More at growthhit.com.

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Emuaid's growth had stalled. 80+ A/B tests later: 2X checkouts, +22% conversion rate, +35% add to cart. The fix: stop selling features to shoppers who've tried everything. Sell hope. growthhit.com/case-studies/b…
Slide 1 of 7. A hand reaching into a jar of EmuaidMAX ointment held in another hand. Text: 2X checkouts. Their shoppers had tried everything. Features weren't going to sell. Emuaid x GrowthHit.

ALT Slide 1 of 7. A hand reaching into a jar of EmuaidMAX ointment held in another hand. Text: 2X checkouts. Their shoppers had tried everything. Features weren't going to sell. Emuaid x GrowthHit.

Slide 3 of 7. Fix 1: A homepage that looks like the leader. Screenshot of Emuaid's redesigned homepage with the hero headline highlighted and the label +22% conversion rate.

ALT Slide 3 of 7. Fix 1: A homepage that looks like the leader. Screenshot of Emuaid's redesigned homepage with the hero headline highlighted and the label +22% conversion rate.

Slide 5 of 7. Fix 3: Suggest the next product in the cart. Screenshot of Emuaid's cart with the recommended products row highlighted. Label: 2X checkouts.

ALT Slide 5 of 7. Fix 3: Suggest the next product in the cart. Screenshot of Emuaid's cart with the recommended products row highlighted. Label: 2X checkouts.

Slide 6 of 7. The result: 2X checkouts, +22% conversion rate, +35% add to cart, 80+ A/B tests to break the plateau. Source: growthhit.com Emuaid case study.

ALT Slide 6 of 7. The result: 2X checkouts, +22% conversion rate, +35% add to cart, 80+ A/B tests to break the plateau. Source: growthhit.com Emuaid case study.

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The brand that can pay the most to acquire a customer and still be profitable usually wins, says Jim Huffman. The check: first-order profit vs repeat-order profit. If enough people reorder, you can spend more to win the first order. youtube.com/watch?v=HeB1h-ct…
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People keep asking if ChatGPT Ads work. 2 weeks in on GrowthHit and Neat: organic ChatGPT visits ticked up, 2 sales from the ads. Real halo or untagged ad clicks? We're checking before the ads get credit. growthhit.com/services/chatg…
The ChatGPT Ads graphic from GrowthHit's services page: a phone showing ChatGPT answering 'What should I look for in a travel pillow?', with a clearly labeled TRTL Travel ad below the answer. Labels read 'A question with buying intent' and 'Your ad, clearly labeled'. growthhit.com.

ALT The ChatGPT Ads graphic from GrowthHit's services page: a phone showing ChatGPT answering 'What should I look for in a travel pillow?', with a clearly labeled TRTL Travel ad below the answer. Labels read 'A question with buying intent' and 'Your ad, clearly labeled'. growthhit.com.

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