i build and scale creator programs ✝︎ Growth Operator • No.1 Creator @sideshift_app 1.5b+ views generated 🚀
North Carolina, USA
Joined July 2026
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former student-athlete. marketing student + growth operator.
obsessed with viewer psychology, content performance, and turning attention into measurable brand ROI.
in year one, i directly led and scaled creator campaigns that generated 800M+ views while managing $600K+ in creator spend.
building across startups, AI, and the creator economy documenting as i learn along the way.
Gyasi Spruill retweeted
Hey X, I’m Squilly
I’ve never really introduced myself on here so ig now is a good time
I’m a junior in college and in the past 2 years, I have…..
- worked at Barstool Sports at 19
- almost dropped out (didn’t 🥲)
- started a company and got accepted into Stan Launchpad (100k accelerator)
- was an early hire to the rocket ship @sideshift_app
- still play college tennis
- mogged @nicholasnlawton
Just turned 20 and gonna keep posting about my adventures on here
DM me and let’s connect
Gyasi Spruill retweeted
i generated 250M+ views in 1 month for @WisprFlow’s UGC program
500M+ total program views
here’s exactly how i’d build a viral UGC program in 30 days
Gyasi Spruill retweeted
If 300 dollars is a lot for you please do not join our platform
Gyasi Spruill retweeted
I’m the one more thing, excited to announce I’m joining @pally as Head of Growth.
I’ve always been consistently skeptical on iMessage agents. However, as I’ve adopted Pally more in my day to day life, I’ve realized that 99% of people simply don’t know what friction could be reduced in their life.
There hasn’t been a huge winner in this space yet and I’m excited to do everything in my power to push Pally at the top of it.
Currently looking for ideation and coaching UGC geniuses, community/event leads in NYC and London, and someone who can help with viral stunts.
Lets win.
BIG announcement: @pally is now completely FREE!
Every user now gets everything that used to be reserved for Max:
- Our best AI models
- Connect every app: iMessage, WhatsApp, Gmail, Outlook, Slack, Calendar, Notion, and more
- Unlimited automations, including ones that fire the moment something happens (“text me when my landlord emails”)
- Pally gets its own phone number and email. Give them out like you would a real assistant’s
- Pally makes calls for you: it books the table, chases the contractor, gets the quote
- Pally books and buys things on the web for you, end to end
- Media generation (videos, images, and songs)
AND to celebrate, we launched a new website and updated brand! Check it out > pally.com
Oh... and one more thing... 👀
Gyasi Spruill retweeted
Nobody starts a creator platform planning to build 10 micro products inside
But sometimes it gets to a point where using different and leaving the platform wastes your time
We're actively replacing 10+ extra softwares with sideshift V3.
That way creators can earn faster than ever and brands can find creators faster than ever
Gyasi Spruill retweeted
18 months ago, SideShift had just entered the creator economy.
This year, creators and brands on SideShift will generate 100B+ Views.
Over the past year we’ve scaled exponentially:
🌍 1.5M+ creators globally
💸 $10M+ paid out to creators monthly
📈 10x revenue growth YoY
In January, we were just 6 people crammed into a tiny WeWork. We moved into our first HQ this spring and have since scaled up to 25. We've already outgrown the space and are looking for exceptional talent to help us fill out our new home!
SideShift is on a mission to help millions of people monetize and make a living through content.
We’re accelerating the shift to the post-W2 economy and we’re looking for the most talented people in the world to be a part of the journey.
Were hiring for:
🔹 Head of Customer Success: Looking for someone experienced that has recruited and led a Customer Success / Support team and has built the playbooks and systems for an effective CS Engine.
🔹 Customer Support: Looking for insanely hungry people to join us on the front lines helping our brands and creators run successful campaigns. You’ll work very closely with the product team in helping us build a world class product for our users.
🔹 Sales Reps: We are actively drowning in inbound. Looking for folks who can turn warm and cold traffic into customers and set them up for success on the platform.
🔹 Account Managers: You'll work directly with our biggest spenders, top agencies, and major brands, and you'll oversee millions of dollars in creator spend every month.
We are in the early innings of the creator economy and are looking for the best of the best to help us dominate.
If you enjoy winning, send me a DM or apply below. 👇
app.notion.com/p/sideshiftap…
Every company needs their own @willsohn 🔥
Hey X, I’m Will
In the past 6 months, I have…
→Forgone Med School to build @sideshift_app Full-time
→Led some of the biggest deals in company history
→Moved to NYC
Going to keep posting about my SideShift journey, projects, and hot takes
DM me and Let’s connect
Gyasi Spruill retweeted
Hey X, I’m Will
In the past 6 months, I have…
→Forgone Med School to build @sideshift_app Full-time
→Led some of the biggest deals in company history
→Moved to NYC
Going to keep posting about my SideShift journey, projects, and hot takes
DM me and Let’s connect
Me reading entire manychat forums for 6hrs one day to rlly understand the product, and issues current influencers are having
now we have creators directing 100k+ viewers directly to brands…reading is so essential to manage teams
Nobody tells you how much of running a company is just reading.
I read campaign data, support tickets, great books, case studies, contracts, creator applications, and about 200 Slack messages before lunch.
The reading is the job. Most of my decisions come from getting a shit ton of data from reading.
People who skim texts and documents end up deciding on "vibes" and companies go to shit
The information was right there the whole time.
Gyasi Spruill retweeted
2 years ago today, I would've been thrilled to hear that one of our users landed a $20/hr job at a bar/restaurant on their college campus
Today, creators on SideShift got paid $1.5m
For context: That's 75,000 hours of bartending (aka 300,000 vodka sodas)
Jobs of the future will look much different then they do today, SideShift is on a mission to accelerate this movement
Your SAAS will not be successful if you’re not growing a creator program on @sideshift_app —sincerely a growth op who’s generated 1.5B+ views under a $2 cpm across multiple unique saas/apps in less than a YR
Majority Talking heads yes they converted MASSIVELY
DM me “SideShift” if you want to get started
Introducing SideShift: the first AI creator marketer.
AI can now scale your business better than ANY human.
It’s already driven 500B+ views across 1.5M+ HUMAN creators. Try here: sideshift.app/contact?intent…
Gyasi Spruill retweeted
Every brand needs to win on short form in 2026
Regardless if you are a consumer, prosumer, or B2B product - you inevitably need to produce winning short form ads
UGC at scale is the cheapest, fastest, and most effective way to test what formats work for your brand
So you can double down with different creator archetypes (genders, ages, followings, etc)
We look at UGC as the first step of short form advertising. Everything evolves from these learnings