We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.
Melbourne, Victoria
Joined January 2010
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Ever wondered why you sat through a terrible movie, finished the entire plate of a crappy dinner, or stayed in a long term relationship that you knew was doomed? Catch up on the latest issue of The Why to find out why we cant just walk away. lnkd.in/g6K7sCC8 #thewhy
If you’re on social media, your timeline has been saturated by friends posting their cryptic #Wordle score. Catch up on the latest issue of The Why to find out the potent cognitive bias that has our watches synched and fingers primed at the ready.
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We helped create unprecedented growth for one of Australia’s leading e-commerce retailers, adding 250k new customers in a matter of weeks.
Here’s how we leveraged the Framing Effect to achieve eye popping results 🧵
We also have a fortnightly (bi-weekly) email newsletter where our Co-founder @DanMonheit answers your curly questions about peculiar human behaviours. Subscribe so you don’t miss out 👉 eepurl.com/haLftT
Hardhat retweeted
The A-Z of things more likely to kill you than AZ has born shortlisted for the @andyawards regional competition. Congratulations @HardhatAgency 🫂 The Factsination aimed to dismantle vaccine hesitance and drive vaccination rates. It came together with Good One creative content ✔️
Don’t waste your time trying to create an outstanding end to end customer experience. In @SmartCompany, @DanMonheit reveals the behavioural bias that shapes the way your customers think about your brand.
smartcompany.com.au/marketin…
We’re proud to announce that The A–Z of things more likely to kill you than the AZ has been shortlisted in The @andyawards Regional competition!
As the first show of awards season, what wins here is often regarded as a predictor for what work will go on to sweep other shows 👀
A behavioural insight led us to use the renowned Aussie slang to turn around an iconic meat pie brand 🥧
The campaign was so successful, we caused meat pie shortages across the country.
Here’s how we did it 🧵
If you enjoyed that, let us know and maybe we’ll do more of these! Follow us @HardhatAgency to catch them in your feed.
We also have a fortnightly (bi-weekly) email newsletter where @DanMonheit answers your curly questions about peculiar human behaviours. Subscribe so you don’t miss out! eepurl.com/haLftT