Product & Growth Leader · Design, Strategy, Growth. I build products users love and pay for.
Lagos, Nigeria
Joined May 2019
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launch week: 10,000 signups
day 7: 300 still around
this is Growth Quest. every growth problem is a boss fight, and you're the founder.
EP 01: The Leaky Bucket. what's your move? A, B or C 👇
(answer drops tomorrow morning)
#GrowthQuest #ProductGrowth #Retention #StartupLessons
@_realabd @dabsclement @developerBolu @clintonufere
Last time: 50k signups overnight, saved by a waitlist.
Now users want 40 new features. Tobi's team is building all of them.
3 months later: 0 shipped.
Growth Quest EP 08: The Feature Swamp 🐊
A, B or C? Reply before you swipe 👇
#GrowthQuest #ProductManagement
a celebrity tweeted about a startup.
50,000 signups in 24 hours.
the app crashed 9 times.
dream or nightmare?
you're the founder. what's your move: A, B or C? 👇
EP 07 · The Viral Spike
#GrowthQuest #buildinpublic #startups
a big bank just copied tobi's app.
and it pays more interest.
EP 06: The Copycat 🐱 what would you do?
#GrowthQuest #buildinpublic
answer's here 👆 missed EP 05? teapawt.net/AjayiIbrahimOl1/status…
tobi's most loyal users are leaving.
1 in 5. every month.
EP 05: The Churn Monster 👾 what would you do?
#GrowthQuest #buildinpublic
tobi's most loyal users are leaving.
1 in 5. every month.
EP 05: The Churn Monster 👾 what would you do?
#GrowthQuest #buildinpublic
3,000 people save with tobi every week.
he makes ₦0 from them.
EP 04: The Price Puzzle 🧩 what would you do?
#GrowthQuest #buildinpublic #Pricing #StartupLessons #ProductGrowth #Fintech
answer's here 👆 missed EP 03? teapawt.net/AjayiIbrahimOl1/status…
5,000 signed up.
3,000 never saved a naira.
EP 03: The Ghost Users 👻 what would you do?
#GrowthQuest #buildinpublic
5,000 signed up.
3,000 never saved a naira.
EP 03: The Ghost Users 👻 what would you do?
#GrowthQuest #buildinpublic
This is so interesting , I have been enjoying this since 😆😆😆😆
Here is my empire :
play.unwrittenempires.com/em…
I've always loved strategy games, so about a month ago, I decided to start building one of my own.
Seeing all the games being shared here, I thought I'd share mine too.
It's called Unwritten Empires, and it's finally playable on mobile and PC!
Would love to hear what you think.
play.unwrittenempires.com/
₦4,000 to get one user.
₦2,500 earned per user.
EP 02: The CAC Dragon 🐉 what would you do?
#GrowthQuest #CAC #GrowthMarketing #StartupLessons #ProductGrowth
the answer: B
Tobi watched 5 people sign up. 4 quit on screen 2 because the app asked for their ID before they'd even seen it.
more ads would've just poured more users into a leaking bucket.
EP 02: The CAC Dragon, Wednesday. follow so you don't miss it
A company added me to a WhatsApp group after a free masterclass. I trusted it.
The masterclasses ended. The group got locked. Only admins post now. I haven't opened it in weeks.
That's the problem with growth, in one dead group chat: everyone hit their signup number. Nobody figured out why anyone would stay.
So I designed a strategy to grow a WhatsApp community without repeating that:
→ Track the % of people who meant to join, not total signups. One filter question before the link unlocks.
→ Tease, don't teach. Noon: "today's one is for the SQL nerds." 8pm: the real challenge, first 10 correct answers win.
→ Reward with a named badge worth sharing, not praise.
→ Watch one number: is last week's best contributor still here? If they go quiet, message them directly.
Full strategy + funnel: lydian-quail-3b1.notion.site…
What would you have built differently?
#GrowthStrategy #CommunityBuilding #ProductGrowth #BuildInPublic
@_realabd @dabsclement @clintonufere @developerBolu
A founder once asked me:
"How do I know I'm building something the market wants?"
My answer: stop guessing, start collecting evidence.
Interviews. Behaviour. Willingness to pay.
The same question shows up after you ship:
"Did this feature actually work?"
Most teams still answer with a guess.
@_realabd @dabsclement @clintonufere @mixpanel @Amplitude_HQ
Every time my team shipped a feature, the same question came up:
"Did this actually work?"
Not "did users click it?"
Did it reduce churn? Lift activation? Move a real KPI?
So I built a tool to answer it. It's called Metrik 🧵
After launch:
→ Impact measured automatically
→ See if the feature actually moved the needle
→ Stakeholder-ready reports backed by real data
No vanity metrics.
No guessing.
No "I think it worked."
I'm opening a small beta for PMs, founders, designers, engineers & growth teams.
Want in? Try it here: metrik-tool.vercel.app
Shoutout to @_realabd and @dabsclement 🙌
If your team has ever asked "did that feature even work?", a repost helps this reach them 🙏