Senior Lecturer in Marketing at Lancaster University.
Joined March 2021
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Very excited to share the cfp for the special issue I am guest editing with @RebeccaDMardon, Kate Daunt, @Kozinets on 'Influencers & Influencer Marketing: Implications for Consumers and Society' 💫 @JofBusResearch. Submission Deadline: 1st March 2024 🤩 sciencedirect.com/journal/jo…
Had a great time speaking on the 'Under the Influence' panel at the @scienceatlife in Newcastle last night - thanks for inviting me @Spliishie 🤩💫
A huge thank you to our amazing panel who shared their views at tonight's Science Speakeasy, including @DrKelsinho and @HayleyCocker2 👏
And thanks as always to our brilliant chair @AlistairCFord 🙌 #HeardAtSpeakeasy
Hayley Cocker retweeted
You have two more weeks to prepare your manuscript for submission to the Special Issue on Influencers. #JBR #JournalofBusinessResearch #InfluencerMarketing #CFP
Great to see our work on influencers' anti-fans featured in this Guardian article 🤩💫
Why angry ‘anti-fans’ turn on the influencers they once loved | Sarah Manavis theguardian.com/commentisfre…
Why parasocial relationships with influencers can turn sour - when feelings of love & adoration are replaced with feelings of hostility & even hatred 😍 ➡️😠 New article in @ConversationUK with @RebeccaDMardon & Kate Daunt theconversation.com/why-you-…
Hayley Cocker retweeted
Please get those influencers and societal implications submissions ready for our JBR special issue! Thanks!
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Really enjoyed discussing all things influencers at #acr2023 - thanks to @drjaredwatson and Meyrav Shoham for organizing such a great roundtable 🤩
Hayley Cocker retweeted
We're excited to invite papers on "Re-Imagining Family" Special Issue that Lydia Ottlewski and I are co-editing for @CMCjournal. We encourage critical discussions broadening views on what #family is and can be in today's society / @lifestyle_em @EMLYON @dbm_samf
Friendly reminder to submit to our special issue on 'Influencers & Influencer Marketing: Implications for Consumers & Society' at JBR - deadline March 1st 2024 🤩💫 with @RebeccaDMardon, Kate Daunt and @Kozinets
Special Issue CFP!
Influencers & Influencer Marketing: Implications for Consumers & Society.
Submit: January 2-March 1, 2024
CFP at bit.ly/3ToMaaL
#JBR #JournalofBusinessResearch #InfluencerMarketing #Influencers
Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department 💫🎉🤩
Great to represent @LancasterManage at the Staff Awards today. A clean sweep for @LumsMarketing in the Teaching category.
Hayley Cocker retweeted
🎉Our special issue on "Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives" in @JMM_news is here!
Check out all 8 excellent articles in the issue: tandfonline.com/toc/rjmm20/3…
+ we offer a *Influencer Marketing Symbiosis/Parasitism Framework* in our editorial ⬇️
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Hayley Cocker retweeted
On cloud nine to announce that yesterday we secured @LancasterManage #PerfectPitchFunding to conduct #TheSketchbookProject with @BeaumontCollege! Further details coming soon! Thanks to everyone who voted for us!👍👍👍@LumsMarketing @KillianOLeary – at Lancaster, England
ALT Image shows Leanne from Beaumont College posing with Leighanne and Killian in front of their pitch perfect slides following their success in securing funding for their Sketchbook Library project.
Hayley Cocker retweeted
@Acad_Marketing excellent presentation by PhD student Mariam Abouseif from @cci_lancaster @LancasterManage on empowering women in developing countries with @HayleyCocker2 – at Birmingham, England
Thank you so much to @RachAshman for sharing her brilliant research with us @cci_lancaster 💫🤩
Thanks to @RachAshman for visiting us in @LancasterManage to deliver her recently published @BJM_BAM paper about the experiences of employed mums during the pandemic. It was a great session! Thanks also to @HelenLBruce 4 organising the event where there were crudités aplenty.
Hayley Cocker retweeted
Delighted to see our paper with @EmBanis and John Byrom on music festivals and extraordinary experiences published in the Journal of Travel Research @cci_lancaster @LumsMarketing @LancasterManage doi.org/10.1177/004728752311…
Hayley Cocker retweeted
Although academics are typically judged on the quality and quantity of their written work, they receive little support in this critical area of their careers. For a few tips and ideas join us at @cci_lancaster on 22nd March, 9:00am to 11:00am (UK time).
SAVE THE DATE! Please join us for @juliencayla’s online seminar on Academic Writing as Craft on Wednesday 22 March 2023, 9:00am to 11:00am (UK time). You can find more details here: lancaster.ac.uk/lums/researc…
Hayley Cocker retweeted
We’re all set up for our @NeuroDropIn cake sale! Come along for some yummy treats @LancasterManage today! We’re here until 1pm! You can also give direct to @NeuroDropIn’s crowdfund via this link: crowdfunder.co.uk/p/neuro-dr…
@LumsMarketing @cci_lancaster
ALT Image shows the cake stall with lots of yummy treats!
ALT Image shows the cake stall with lots of yummy treats!
Hayley Cocker retweeted
"Rather than representing the demise of influencers, de-influencing is an opportunity for them to reassert their original “guru” role and gain trust through transparency and authenticity." bit.ly/3jWpDVq