Mark Mastrov, founder of @24hourfitness, has been selected as one of six inductees for the 2027 class of the HFA Hall of Fame. Read about it: bit.ly/4zVRnuM

HFA is supporting @PAAmovewithUS in urging @CMSGov to strengthen the role of physical activity in Medicare. Read what’s being proposed and what it could mean for the fitness industry: hubs.ly/Q04C4T6B0

HFA and the Fitness Technology Summit (presented by AltaDX) announced a strategic partnership that will bring together their European events in 2027. Read about it: healthandfitness.org/hfa-and…

How is Fitness Park taking its affordable-premium model beyond France? The group's international development director shares how Gen Z appeal & master franchising are shaping the brand’s international expansion. Read more: hubs.ly/Q04BpJJF0

We're thrilled to announce that Alan Schwartz, founder of Tennis Corporation of America, and Steven Schwartz, CEO of @Midtown_Clubs are the next two inductees to the 2027 HFA Hall of Fame! Learn more ➡️ healthandfitness.org/alan-sc…

Benefit Systems Group, a Poland-based company, finished 2025 with $1.206B in revenue and 546 owned clubs. Membership increased 139.7% and units 68%, both the highest rates measured in #2026HFAGlobalReport Acquisitions were an obvious part of the story: hubs.ly/Q04zL2hm0

The fitness industry is getting more profitable. New HFA data shows median EBITDA margins rose 1.2 percentage points in 2025, while 63% of operators increased EBITDA dollars. Read the findings: healthandfitness.org/2026-fi…

We're thrilled to announce that David Patchell-Evans, founder and chairman of @GoodLifeFitness, is one of six members of the 2027 HFA Hall of Fame! Learn more about his legacy ➡️ healthandfitness.org/david-p… #HFAShow #HealthAndFitnessHallOfFame

Many commercial real estate spaces are available and often affordable, but how do you know if the area will support your business over the long term? Chief development officer at Chuze Fitness shares strategies that can position businesses for success: hubs.ly/Q04z9WKp0

Registration is officially open for The HFA Show 2027 in Las Vegas! Featuring a new partnership with HYROX, an expanded Women’s Leadership Summit, specialized education from fitness certifying organizations, and more. Learn more and register: bit.ly/47oJ9Pw

Only about 45% of new studios run a presale. This matters because there's a direct correlation between how a studio opens & its profitability at the 3, 5, and even 10-year marks. Read more about why presales matter & how to conduct a successful one 👉 hubs.ly/Q04ygj3p0

The fitness industry is never short on flashy new trends to follow. But the entrepreneurs who build businesses that last understand that strong culture, meaningful relationships, and better outcomes are what keep people coming back. Read more: hubs.ly/Q04xVtmQ0

Our 2026 HFA Global Report is now available! Top-line data includes: 10.7% median revenue growth among surveyed operators, record participation in leading markets, and an expanding role in prevention. Learn more: healthandfitness.org/the-202…

As conversations around women's health increasingly shift toward longevity, HFA is partnering with @Livelong_Media to connect the industry with a growing audience seeking credible, science-based guidance on women’s health and longevity. Read more: hubs.ly/Q04xdR4V0

The GLP-1 conversation has focused heavily on access. But what happens when treatment stops, and how can patients sustain its benefits? New HFA research points to structured exercise as part of the answer. Read more: hubs.ly/Q04wC-sq0

HFA Interim President and CEO Greta Wagner spoke at the #FitnessBrasilExpo2026, calling for global collaboration and advocacy. This was the 26th year of the HFA/Fitness Brasil partnership. Read more: healthandfitness.org/hfa-int…

The benefit of exercise for preventive health is clear. But healthcare providers need trusted places to send patients. That’s creating opportunities for fitness facilities to become part of the healthcare continuum. Read about the facilities doing it: hubs.ly/Q04vy_Yq0

What happens when a fitness membership becomes part of a broader healthcare journey? In-Shape Fitness is exploring that question through a partnership with KORB Health Group, connecting members to medical care, GLP-1 support, and other wellness services: hubs.ly/Q04tSjBG0

The growing trend of fitness facilities connecting members with medical providers is powered almost exclusively by a demand for GLP-1 treatments. Catalyst Fitness Buffalo got there before most of them. Read about it: hubs.ly/Q04sWDbw0

"Operators who build community create relationships—and relationships drive retention, referrals, long-term brand loyalty, and stronger lifetime member value." - Jason Ruggiero, CEO of @mychoicefit & Choice Fitness Elite. Read more: hubs.ly/Q04sfc3M0