Growth / Creative Marketer | Scaling Brands on X
CT
Joined January 2024
- Tweets182K
- Following2K
- Followers3.9K
- Likes219K
Pinned Tweet
You will fail at marketing if your first marketing strategy is hiring creators to talk about your product.
here’s what you should consider first:
consumer research: who actually needs it, and what are their pain points?
product features: what makes it worth using over alternatives?
creative strategy: how can you turn those features into compelling content?
brand identity: what makes people recognize and remember you?
messaging: how do you communicate your value in a way people understand?
distribution: how do you get your product in front of the right audience?
conversion: how do you turn attention into actual users?
creators should amplify your marketing, not be your entire marketing strategy.
unpopular opinion:
The best growth hack is turning on Notif for your mutuals and big accounts you admire.
- you’re early to their content
- you gain more visibility
- you build stronger connections that way
In the long term, more people start recognizing your brand.
do you use Notif enough?
my first experience in marketing was as a creative lead.
i’m great at designing and spotting creative ideas that grab attention and make an impact.
marketing is a creative field where understanding culture, being chronically online, and staying curious can be your biggest advantage.
glad i chose this path.
I got an offer to sell my account for $10k,
dude wants to farm InfoFi with it,
if you see me posting InfoFi slop, I probably took the offer.
Thank you for your attention to this matter.
HeartyFgs retweeted
gm mutuals
I want to show you a glimpse of the behind the scene of my worksheet
Using @frameo_ai agents helps you stay organized
HeartyFgs retweeted
Woke up hungry for growth and more knowledge
So I’m making a move
Going hard this week on learning more about my skill, Social Media Management.
I’ll be exploring new strategies, studying what makes brands grow, and finding ways to bring more value to the brands I work with
There’s always room to get better, and I want to keep pushing myself to the next level
If you know any banger courses, useful resources, or SMMs I should be learning from, put me on.
HeartyFgs retweeted
we’re currently in an Era where your social presence would matter more than any CV
if you’re not building in public, what are you even doing?
we’re currently in an Era where your social presence would matter more than any CV
if you’re not building in public, what are you even doing?
this AI-generated video of Kimchi did over 80K views on X.
@Elizacreatez is exactly what I mean by being ridiculously good at what you do while being impossible to ignore.
she’s been consistently cooking up these banger Ai visual content and putting it out there relentlessly, also scaling on IG too.
you’ve got to enjoy the process enough.
skillmaxxing is cool, but you’d have to deal with:
-ignored messages
-racism from devs
-pending payments or getting rugged after doing the job
-getting ghosted after interviews
-clients expecting 10x the work for half the pay
-competing with people willing to work for free
how are you coping?
HeartyFgs retweeted
Before InfoFi,
this was what creators did to make money,
Are you this old?
Stop shading creators who are positioning for InfoFi.
Creators go months without earning a dime.
-Airdrops are cooked.
-Memes and NFTs aren't reliable income streams anymore.
-The crypto job market is more unprofessional than ever.
-Creator deals are increasingly going to frens and family instead of the people who can actually deliver.
the system has never really been in favor of creators.
so when creators find alternative ways to monetize their audience and efforts,
why are we calling them slop?
Before InfoFi,
this was what creators did to make money,
Are you this old?
Stop shading creators who are positioning for InfoFi.
Creators go months without earning a dime.
-Airdrops are cooked.
-Memes and NFTs aren't reliable income streams anymore.
-The crypto job market is more unprofessional than ever.
-Creator deals are increasingly going to frens and family instead of the people who can actually deliver.
the system has never really been in favor of creators.
so when creators find alternative ways to monetize their audience and efforts,
why are we calling them slop?
HeartyFgs retweeted
Growth on X in 2020:
- “follow 4 follow”
- sending 100 “lets connect” DMs
- using hashtags in post #
- joining engagement groups
Growth on X in 2026:
- good Reply game
- quality content
- showing up everyday
- supporting others
Do you think growing on X is easier or harder in 2026?
