Before you spend more on ads, check one ratio. What it costs to win a customer vs. their lifetime gross profit. You want at least 1 to 3. Spend $1,000 to win a customer? They need to bring in $3,000+ in gross profit.

Google, ChatGPT or Meta? Ask where your customers go when they're ready to buy. If nobody knows your product exists, they won't search for it. Use paid social.

Still paying for weekly blog posts? For most buying searches, Google ranks service and location pages, not blogs. Fewer, better landing pages > a weekly blog.

Paying for AEO? Check the report yourself: 1. Run their prompts in ChatGPT and Claude a few times each 2. Compare to what the report says 3. Track mentions over time with a tool like Ahrefs Brand Radar If they don't match, ask why.

Live Wed, Oct 28 at 3:30 PM ET: 3 straight answers on AI search in 30 min. 1. What still works in Google 2. How it connects to ChatGPT and Claude 3. Where AI SEO advice falls apart Free: f.mtr.cool/eb5juoha2n

How people pick a business now: Ask ChatGPT. Get a short list. Check them on Google. Then call. AI and Google aren't either/or. AEO sits on top of SEO.

Quick poll 👇 Has an agency pitched you AEO this year?

Growth is uncomfortable. That's usually the sign it's working. What's one uncomfortable decision that paid off for your business?

Paying $500/month for SEO or AEO? Ask: who can an agency actually hire for that? After tools and overhead, there's almost nothing left for skilled people.

Is AEO just SEO with a new name? No. SEO = ranking in Google. AEO = showing up in ChatGPT and Claude. Under $5M in revenue? Get Google, Maps, SEO and Meta working first. Then AEO.

Today at 2 PM ET, we're going live. 🎙️ Going live at 2 PM ET today: The Truth About AEO. 30 minutes on what actually works in Google and AI search, plus live Q&A with Tim and Paul. Free to join 👇 f.mtr.cool/8ijer3bnau

Congrats to Matt Nickol, our October Heli Award winner! Quick to respond, easy to work with, and always finds quality links that actually help. A lot of us benefit from his work without always seeing it. Reliable. Responsive. Supportive. People make Helium. 🎈

Our CEO, Tim Warren, linked up with Roger Wakefield at the 1Tom Conference! 🪠 Master plumber turned one of the biggest names in the trades online, built on real expertise. Great conversation, great guy. Great photos! @_rogerwakefield

Yesterday we traded keyboards for ballpark nachos and headed to the Reds game. 🌭⚾ Turns out we're just as competitive about foul balls as we are about page one rankings. Great team, great weather, questionable seventh-inning stretch dance moves. 10/10 outing.

Want to know if an SEO firm is good? Don't read the case studies. Search "SEO agency" plus their own city. We're spot one 1️⃣ for ours, spot one or two in others we don't even live in. If they can't rank themselves, they can't rank you. Period.

Nobody's ever complained about getting too much value. Free content builds trust, but a real, heavily discounted offer is usually what actually gets the phone to ring. How do you usually get people to notice you?

What could you offer that would make your phone ring off the hook? Not decent, unbelievable. Nobody ever complained about getting too much value. Free content builds trust, but a heavily discounted, real offer is what actually gets people to pick up the phone.

Junk leads got you spiraling? 🚫💼 Relax, the good leads are quietly winning. 📈 8 straight weeks of rising quality, tracked on our brand new dashboard. Streaming live today at 8:30 AM EST, come see the receipts. 👀

We teach clients to stop selling the commodity and brand the process instead. Take a piece of what you already do, name it, and suddenly you're not competing on price. You're the only business offering that specific thing, because you're the one who named it.

Brands come to us months after a site migration saying traffic is down 50% and they don't know why. Almost always, nobody forecasted the change or told Google clearly through Search Console and redirects. Know why you rank before you migrate. We'd love to help you!