
I make people comment "Claude" on LinkedIn │Head of Content @Gojiberryai
San Francisco
Joined December 2022
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- Followers1.3K
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Prerona Basu retweeted
we moved to san francisco and reached millions in ARR with @gojiberryAI in less than a year.
that makes people curious about the idea.
but the cofounder relationship deserves just as much attention.
you can spend months looking for the right startup idea.
then pick your cofounder after three coffees because you “have complementary skills.”
Paul Graham’s advice on founders is simple: choose people you like and work well with.
sounds obvious.
until you realize how little a good conversation tells you about working together.
you both want to build something big.
you both like the market.
one builds. one sells.
great.
what happens when a customer says the product is useless?
when the launch flops?
when one of you wants to pivot and the other wants six more months?
that’s where you find out how the partnership works.
Paul Graham compares startup pressure to a dog pulling at a sock: if the relationship can be pulled apart, it will be.
so before you commit, build something together.
small enough to finish.
real enough to involve customers.
hard enough that you’ll disagree.
then pay attention:
can you challenge each other without making it personal?
do you follow through when the work gets boring?
can you admit when the other person was right?
do disagreements actually get resolved?
that last one matters.
you can walk out of a meeting with a decision and still carry the argument into every conversation after it.
and finding someone you work well with is only the beginning.
the relationship needs work as the company grows.
say when the workload feels uneven.
say when you’re losing conviction.
ask what’s frustrating them before it becomes resentment.
before you split the equity, find out how you handle a bad week together.
Prerona Basu retweeted
BIG UPDATE!
The @gojiberryai Chrome extension is now live 🙌
Visit any SaaS or e-commerce website:
→ Discover its tech stack
→ Find employees
→ Filter by keyword
→ Get emails & phone numbers
→ Add leads to your campaigns in 1 click
Every website is now a lead source.
Prerona Basu retweeted
The @gojiberryai Chrome extension is live 🚀
Visit any SaaS or e-commerce website:
→ Discover its tech stack
→ Find employees
→ Filter by keyword
→ Get emails & phone numbers
→ Add leads to your campaigns in 1 click
Every website is now a lead source.
Prerona Basu retweeted
Great read.
theres a method you learn in YCombinator to compress a month of GTM into a few days.
The goal is to figure out if customers will actually pay, or if they're just being polite.
Here's how:
1. Ask Claude to analyze competitor websites, customer reviews, Reddit complaints, and pricing pages.
2. Identify problems people already spend money to solve, not just problems they complain about.
3. Talk to 10 potential customers as soon as possible.
Phone them, email them, contact them on LinkedIn.
Never ask "would you use this?"
Ask instead:
→ How do you solve this today?
→ How much does it cost you?
→ What happens if you do nothing?
→ When did you last pay to fix this?
→ Who controls the budget?
4. Watch for red flags:
"Cool idea" = no signal.
"Keep me posted" = no urgency.
"Can you send pricing?" = mild interest.
"Can we start a paid pilot ?" = real intent.
5. Put a price on the table.
"We can solve X for $Y/month. Want to get started this month?"
Then shut up.
If they say no, ask why. Don't discount immediately.
6. Feed every conversation back into Claude. Ask it to challenge your assumptions and identify what would actually make someone buy.
7. Use @gojiberryai to find more prospects showing relevant buying signals. Test your hypothesis against the market.
The point is NOT to get people to validate your idea!
It's to find evidence that they're willing to pay for it.
Prerona Basu retweeted
We paid $20 for this UGC.
The video is now at 110k+ views on IG.
We've published 7000+ UGCs in less than 2 months.
It’s a numbers game. Most reels don’t take off, but the ones that do bring in dozens of signups with a credit card on file, which is pretty wild.
Prerona Basu retweeted
We just launched Smart CSV Enricher, and it's INSANE! 🤯
> Upload a CSV of company websites.
> Find employees who match your ICP.
> Get intent signals to prioritize your outreach.
From a company list to prospects ready to buy from you
Prerona Basu retweeted
Gojiberry just dropped another banger 🔥
Prerona Basu retweeted
One of our best features is now live!
gojiberry just launched Smart CSV Enricher and it's INSANE! 🤯
> Upload a CSV of company websites.
> Find employees who match your ICP.
> Get intent signals to prioritize your outreach.
> From a company list to prospects who could buy from you, in one upload.
I'll put the link in the comments for you to try for free
Prerona Basu retweeted
I'm very proud of this new feature.
It helped us close a $30k+ deal!
gojiberry just launched Smart CSV Enricher and it's INSANE! 🤯
> Upload a CSV of company websites.
> Find employees who match your ICP.
> Get intent signals to prioritize your outreach.
> From a company list to prospects who could buy from you, in one upload.
I'll put the link in the comments for you to try for free
Prerona Basu retweeted
I don’t understand why more founders and sales teams aren’t doing this.
One of the simplest ways to find warm outbound leads: track competing founders who build in public on LinkedIn.
They’re constantly sharing product updates, customer wins, and the problems they’re solving.
And their posts attract the exact people you want to talk to.
Here’s the playbook:
→ Pick 4 competing tools.
→ Find their founders who actively build in public and get engagement.
→ Every day, check who’s engaging with their posts.
→ Filter for people who match your ideal customer profile.
→ Reach out with a personalized message explaining why your product could be relevant.
Pay close attention to the comments:
“Does this integrate with our CRM?”
“Can it handle this use case?”
“We’re struggling with this right now.”
That gives you a concrete reason to start a conversation.
Why it works:
→ They’re active on LinkedIn, so your message has a better chance of being seen.
→ They’re engaging with a founder building in your category. The problem is likely on their radar.
→ Their comments can reveal pain points, questions, and gaps your product could address.
Engagement isn’t proof they’re ready to buy. But it’s a much better starting point than a random contact list.
This is our warmest outbound lead source right now.
You can also automate this with @gojiberryai.
Prerona Basu retweeted
Hi, I’m Prerona 👋
38, from Bangalore, and this year I joined @gojiberryai as their Content Head.
One of the first things I wanted to understand after joining was how this team got to 4,000 customers in under a year.
I expected some secret distribution channel. There wasn’t one.
The team tested every channel hard, one at a time, based on where MRR was at each stage.
0 → 100 customers: pure outbound
Cold email and LinkedIn, run with an early version of our own product. No brand, no audience. Just finding people showing intent and starting conversations. Ugly, manual, and it worked.
100 → 250: Reddit
The first real breakthrough. Educational breakdowns in SaaS subreddits pulled 10M+ organic views. Traffic quality was mixed, but the volume kept the trial funnel full for months. Cost: close to zero.
250 → 750: content + free blueprints
LinkedIn, YouTube, motion-design videos, and giving away internal systems as free “blueprints.” Content brought the reach, blueprints built the trust, and a good share of readers converted. Founder-led content started compounding here.
750 → 1,500: partnerships + X
B2B influencers, sponsored newsletters, X, and a lifetime affiliate program that turned into a major lever. YC happened around this point too, and the pace went vertical.
1,500+: paid + hiring
Meta ads, Google ads, influencer agencies, and the first serious hiring across growth, sales, engineering and product.
Each stage stacked on the one before. Outbound still runs. Content still runs. The team only added the next lever once the current one was clearly working.
My biggest takeaway as someone who joined partway through: don’t chase five channels at once.
Work one until it works, then add the next.
Prerona Basu retweeted
Introducing Pipeline Compounder by Gojiberry
It continuously monitors new intent signals across your existing leads and the new ones it finds for you, moving your hottest prospects to the top.
In real time.
Better pipeline. Smarter priorities.
If you’re in sales, you know how revolutionary this is.
Prerona Basu retweeted
We scaled to @gojiberryai to 4000 customers in less than 1 year.
No one wants to hear this, but there’s no magic distribution channel.
We scalled by testmaxxing every channel depending on our number of clients.
€0 → 100 customers: pure outbound.
Cold email plus LinkedIn, using our own early product on ourselves. No brand, no audience, just us reaching out to people showing intent and starting conversations. Ugly, manual, effective.
100 → 250 customers: Reddit.
Our first real acquisition breakthrough. We posted educational breakdowns in SaaS subreddits and did 10M+ organic views. The traffic quality wasn't amazing, but the volume was so huge it flooded our trial funnel for months. Cost: basically zero.
250 → 750 customers: content plus free blueprints.
We went all-in on LinkedIn content, YouTube, motion-design videos, and giving away our internal systems as free "blueprints." Content got the reach, the blueprints earned the trust, and a chunk of readers converted. This is where founder-led content started compounding.
750 → 1500: partnerships and X.
We added Twitter, B2B influencers, sponsored newsletters, and a lifetime affiliate program that became a major lever. We also joined YC around here, and the intensity went vertical.
1500+: paid & hiring.
Meta ads, Google ads, influencer agencies, and hiring seriously for the first time, growth, sales, engineering, product.
None of these stages replaced the last one. They stacked. Outbound never stopped. Content never stopped. We just kept adding the next lever once the current one was clearly working.
If you take one thing from this: don't chase five channels at once.
Beat one until it works, then add the next!
Prerona Basu retweeted
We’ve tested every website deanonymization tool on the market, and kept running into the same problem: too much noise, too few relevant companies.
So we built our own.
@gojiberryai identifies the companies behind your anonymous website traffic, filters out those outside your ICP, and finds the right people to contact within the companies that match.
Instead of a long list of random visitors, you get potential customers and people to start a conversation with.
I'm really proud of the team ❤️
Prerona Basu retweeted
the best outreach campaign I've ever seen sells... drone light shows.
> a team of 4.
> 5,200 prospects contacted.
> 800+ interested leads.
> 210 calls booked in 90 days.
they fly hundreds of synchronized drones that draw logos, product reveals and animations in the night sky.
clients: brand launches, festivals, city celebrations across Europe. a single show can bring them €40k+ in one night.
here's exactly how they did it:
STEP 1: TARGETING
> use @GojiberryAI + claude MCP to find every company announcing a product launch, anniversary or flagship event in the next 6 months
> add festival organizers and city event departments planning summer + new year celebrations
> layer in event agencies, who book shows for multiple clients
> keep only people with a real date on the calendar
the goal is to show up right when they're choosing what will make the night unforgettable.
STEP 2: THE 6-STEP SEQUENCE
> LinkedIn connection request, no note
> AI-personalized LinkedIn message:
"Hey [FirstName], saw [Company] has [Event] coming up, congrats. We design drone light shows where hundreds of drones draw your logo or a custom animation in the sky. It's usually the moment everyone films and shares. If you could put anything up there for this event, what would it be?"
> send a 30-second video of a past show:
"Hey [FirstName], easier to show than explain, here's one we did last summer. Imagine your logo up there instead."
> AI follow-up with a mock-up idea based on their brand
> email #1: short recap + availability for their date
> email #2: "dates fill up fast for the season, want me to hold yours?"
that last one turns "maybe later" into calls booked.
THE RESULTS
> 5,200 people contacted
> 38% LinkedIn acceptance rate
> 35%+ reply rate
> 800+ interested prospects
> 210 calls booked
every launch is a new reason to reach out.
every show filmed becomes the next opener.
every deal can be worth €40k+ in a single night.
proof it's not just SaaS companies crushing it.
Prerona Basu retweeted
If your competitors build in public or run podcasts, you have a massive edge: they’re telling you their strategy for free. You just have to read everything.
Step 1: gather the raw material. Podcast and YouTube transcripts, founder LinkedIn Url, blog, change-log, pricing page, job postings.
Add your notes from deals won and lost against them.
Step 2: paste it all into Claude (Opus 5.5, max effort, 1M context) with this prompt:
“You are a senior B2B competitive intelligence analyst. Context: my company is [name, product, target, price, positioning]. Below is all the public content produced by [competitor], followed by my notes from deals won and lost against them.
Extract everything they reveal, intentionally or not, about their strategy, and tell me how to beat them. Source every claim (title + date). Separate STATED FACT / INFERENCE / HYPOTHESIS. Flag contradictions over time. Be brutally honest, don’t flatter either product.
Search online for more data.
Deliver:
> Revealed metrics over time (ARR, growth, customers, team size, funding, churn, deal size, sales cycle)
> Real ICP vs stated ICP
> GTM playbook: channels, sales motion, pricing evolution, partnerships
> Likely 6-12 month roadmap from teasers, changelog and open roles
> Admitted weaknesses, misses and worries
> Pivots and messaging shifts
> Why we lose and win against them, cross-referenced with my deals
> Sales battlecard: their arguments + our response, their objections against us + our response, 3 trap questions for prospects
> Where to attack: neglected segments, broken promises, messaging angles
> Top 5 actions for my team this week
End with what you don’t know and what should be verified.”
What you get:
> their metrics curve (one number per podcast adds up fast)
> their roadmap before it ships, the weaknesses they admitted on the mic
> their contradictions (“we’ll never do enterprise” 18 months ago, “signing our first big accounts” today)
> a battlecard your sales team can use tomorrow
> the real reasons behind your lost deals.
> their marketing strategy
Building in public attracts customers. It also leaks your playbook to every competitor paying attention.
Now it’s your turn.
Prerona Basu retweeted
Learning to send more cold emails isn’t a career advantage.
Learning to build a system that finds the right people, spots the right moment, and helps sales start relevant conversations is.
That’s the approach to GTM we believe in at @GojiBerryAI.
Here’s a 10-stage roadmap to learn it 👇
1. Start with your ICP
Learn: Customer segmentation, buyer roles, qualification criteria.
Practice: Analyze your best customers. Identify what they share, why they bought, and what happened just before they started looking.
Why: Automating bad targeting gets you more conversations with the wrong people.
2. Put your existing data to work
Learn: CRM hygiene, enrichment, deduplication, lifecycle stages.
Practice: Connect CRM records, inbound activity, and website visits so your team can see the context behind each account.
Why: Your next opportunity might already be in your database.
3. Learn to spot buying signals
Learn: Intent signals, account activity, job changes, hiring patterns.
Practice: Choose three signals that could indicate a need for your product. Track them across your target accounts.
Why: A company that fits your ICP isn’t necessarily ready to buy.
4. Turn signals into priorities
Learn: Lead scoring, signal combinations, recency, confidence.
Practice: Build a daily shortlist ranked by fit and intent. Make sure a rep can explain why each prospect is on it.
Why: More alerts won’t help if nobody knows which ones deserve attention.
5. Research for relevance
Learn: AI-assisted research, enrichment, source verification.
Practice: Build a prospect brief that answers: Why this company? Why this person? Why now?
Why: Mentioning someone’s latest LinkedIn post only matters if it connects to a problem you can solve.
6. Turn context into outreach
Learn: Messaging, value propositions, signal-based plays.
Practice: Write a different outreach play for each signal. Connect the trigger to a plausible need, then offer a useful next step.
Why: Personalization should explain why you’re reaching out.
7. Keep humans in the loop
Learn: AI workflows, review rules, quality checks.
Practice: Let AI prepare research and draft messages. Have a person review the evidence, the angle, and the offer before expanding automation.
Why: Automation needs judgment, especially when it speaks for your brand.
8. Build workflows beyond the sequence
Learn: CRM sync, routing, follow-up logic, stop conditions.
Practice: Create a workflow that finds a relevant prospect, surfaces the signal, prepares outreach, and stops when they reply or opt out.
Why: Sending the message is only one part of the job.
9. Measure conversations and pipeline
Learn: Positive reply rates, qualified meetings, opportunity conversion.
Practice: Compare results by signal and outreach play. Find out which combinations lead to qualified conversations.
Why: Activity tells you what the system did. Pipeline helps you understand whether it worked.
10. Feed the results back into the system
Learn: Feedback loops, objection analysis, ICP refinement.
Practice: Use replies, sales notes, and deal outcomes to update your targeting, scoring, and messaging.
Why: Every conversation should help you make the next one more relevant.
This is the direction we’re building toward at GojiBerryAI:
Helping sales teams decide who to contact, why now, and what to say.
The valuable GTM skill is knowing how to connect those decisions into a system that improves over time.
Bookmark and Repost!
Prerona Basu retweeted
Talked to a YC founder who built an AI product analytics tool and signed 40 customers in his first quarter.
Without ads, content and warm intros.
Just one simple insight about tech stacks.
Step 1:
Everyone looks at what tools a company uses.
He looks at what's missing.
His ideal customer wasn't a company using Mixpanel.
It was a company that should be using something like Mixpanel, but isn't yet.
Step 2:
He built lists of companies running:
Google Analytics + Hotjar + Google Tag Manager
But no Segment. No Mixpanel.
He is looking for team that cares about data, are watching heat maps and pageviews, but have zero visibility into what users actually do inside the product.
They've outgrown their stack but they just haven't admitted it yet.
Step 3:
He splits by maturity.
WordPress + GA + Hotjar = a marketing-led company.
Pitch: "Understand which visitors become real users."
Shopify + GA + Hotjar = an e-commerce brand.
Pitch: "See exactly where buyers drop off between product page and checkout."
Same gap but way different messaging.
Step 4:
Reach out to the Head of Growth with a mini-audit.
Opening line:
"Noticed you're using Hotjar and GA but nothing for product events. Curious how you're tracking activation today?"
Most of them answered with some version of: "Honestly? Spreadsheets."
Step 5:
31% reply rate. 1 in 5 replies turned into a demo.
Your best prospects might be defined by the tool they're missing, not the one they have.
You can run this exact playbook with @GojiberryAI.
Filter companies by the tech they use, spot the gaps, find the right decision-makers, and launch outreach in a few clicks.
If this helps another founder, feel free to share it 🙏













