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Developing innovative marketing strategies that merge big ideas with nimble execution.

Joined April 2020
Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)Photo by Summer Friday (@HeySummerFriday)
In recognition of Mental Health Awareness Month, we're giving our Summer Friday team the day off to rest, recharge, and prioritize their well-being. Because taking care of our people means recognizing that sometimes the most productive thing we can do is take a break.
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Not every brand needs to build a community from scratch. Start by understanding where your audience is already connecting and how your brand can credibly add value. Dive deeper at the Summer Friday Education Hub: bit.ly/46bbYhJ
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AI is changing how we work, so learning how to use it well is essential. We’ve been training with @scottduffyAI of AI Mavericks to build the skills, habits, and guardrails we need to use AI responsibly and effectively across Summer Friday.
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One of our favorite moments of the summer: helping Katch launch the inaugural IQ Summit, an invite-only gathering focused on the future of subrogation. From interactive demos to customized latte art, every detail deliberately tied back to Katch’s #ProactiveByDesign approach.
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Every tab is part of the creative process. And 14 is a very normal amount of tabs, actually.
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Cheers to another great Lunch & Learn and to its more popular little sibling: the Drink & Chat. Always a blast when the team can get together IRL in New York and Chicago!
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AI has made content easier than ever to create. The real challenge is finding something worth saying. Find what your organization uniquely knows, shape it into a useful POV, and put it in market. More insights from our Education Hub: bit.ly/46bbYhJ
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We take pride in our work. But we know how to make the most of our time off, too. That’s why we love getting a head start on our weekend plans during the summer. Cheers to enjoying sunsets, fresh air, and Summer Fridays.  🌅
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AI has made B2B content easier to produce—and harder to differentiate. Join our next Lunch & Learn as we explore what helps content stand out and build audience trust. Aug. 11 | 12:30 PM ET | NYC, Chicago, & virtual. Register: bit.ly/SFauglunchandlearn
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What will the world of marketing and brands look like in 2046? Join us Tuesday for a Lunch & Learn roundtable on the future of marketing, technology, culture, and more. Plus, find out what lessons you can start applying today. Register: forms.fillout.com/t/bsTzEMP1…
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We had a blast celebrating the brightest marketing minds shaping the future of our industry at this year’s Silver Apples Awards Gala. And one more well-deserved shoutout to our own Patricia Sansone, this year’s Green Apple honoree! 🍏
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We’re so proud of Patricia Sansone, Director, Client Strategy at Summer Friday, who was honored with this year’s Green Apple at the Silver Apples Awards Gala. Hear from Patricia herself: youtube.com/watch?v=m3oS0ev8…
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Want to know what our team is listening to right now? Our Fall Playlist is live on Spotify! Use it as a soundtrack for a walk in the woods or a deep creative brainstorming session. Or both. 🍂🍁 Queue up the songs fueling our fall here: bit.ly/47VZBXk
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Today we honor the courage and sacrifice of those who’ve served. Thank you to all veterans for your service and dedication.
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🎉 The 41st Silver Apples Gala is almost here! Celebrate the marketers who’ve shaped New York’s creative landscape and get your backstage pass to the industry’s biggest night. Register here by tomorrow at 2pm: marketingclubny.wildapricot.…
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Let’s talk about what’s trending. 📱💬 Join our Social Media Roundtable Lunch & Learn on November 12 at 12:30pm ET to discuss platform updates, new tools, and strategies for building stronger digital presences. Message us for the Zoom link!
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Summer Friday sustainability update: We submitted our 2024 emissions report and cut emissions by 35.38 metric tons of CO₂e—a 10%+ reduction from 2023! We’re also proud members of the SME Climate Hub, and on track to reach net zero emissions by 2035.
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Taking time to recharge. 🌴 Summer Friday will be out of office tomorrow for an agency-wide Mental Health Day—a chance to pause, reset, and come back inspired. See you Thursday, refreshed and ready!
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Search isn’t what it used to be. With AI, GEO, and voice assistants reshaping how people look for answers, your brand needs more than traditional SEO to stay visible. Download our cheat sheet on the new search stack to stay ahead: heysummerfriday.com/unlock-t…
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