A year ago, we barely ranked on Google and this year, 44.3% of Flexprice’s inbound leads came from AI search. I’ve put together everything we tried, what worked, and a few additional resources at the end of the article for anyone looking to do the same.

Before taking a sharp turn on this, there's some context here: >This is Indian data, and I don't think the conclusion is as simple as more education leading to fewer jobs. >People without formal education are largely dependent on agriculture, construction, daily-wage labour and other informal work. They often can't afford to stay unemployed, so they take whatever work is available, even if it pays very little. >Now look at the other end of the chart. Someone who's spent years getting a degree isn't competing for the same jobs anymore. They're competing with thousands of others for a much smaller pool of well-paying roles. >There's also a very Indian social problem here. Once you've earned a degree, taking up blue-collar work is often seen as beneath you. Families attach a certain status to education, and people would rather spend years preparing for a government or corporate job than take up work that doesn't match those expectations. >And then there's the quality of education itself, which I think deserves much more criticism. A large part of our education system is still stuck in the past. We have colleges teaching outdated syllabus, exams that reward memorization over understanding, and students spending 3-4 years earning degrees with barely any practical exposure to the industries they're supposed to work in. Think about how absurd that is. You can spend four years studying engineering, clear every semester, get your degree and still not have the skills an employer actually needs. We keep increasing the number of graduates without questioning what they're actually learning.