#Eventprofs, Wearer of All Hats, Speaker, Fire Starter, Advocate, Paradigm Hater, Assn. Event Manager,
Chicago
Joined February 2012
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I thought I was successfully stepping away from event planning, but they’re dragging me back in so who are the young leaders on creative education formats and please do not recommend somebody that was popular 10 years ago. #eventprofs
My favorite thing overheard at the ASAE Annual Meeting just now: “we have the Cadillac of lanyards.”
Get deal done sales rep.
So cue the setting up the auto forward to a folder rule for #ASAE26 vendor solicitations. If you have something genuinely new in tech - hit me up here. I will check it out - but no way am I reading these emails. #eventech #eventprofs #associations
I am likely moving to Blue Sky - if you DM and I don't respond, it is likely because I am not here. Likely.
Kyle Hillman, CMM retweeted
I spoke to an expert in tech pricing.
They told me how technology companies in the event industry purposely leave out the most needed features to inflate pricing.
Blaming it to 'complexity' to boost sales.
Then it all turns out into 'let us help you reduce stress' marketing.
That approach is systematic in many other supplier areas where unfair competition, price gauging, multi-year contracts are erased by macarons and double decker booths at trade shows.
You care for the industry and planners, show it! Especially during the most infaltionary years in decades.
Here is what planners want:
In-person events for a virtual platform was always interesting to me.
Kyle Hillman, CMM retweeted
The problem with many eventtech company is that they raise $10/15M and instead of spending on the product, they prefer to waste them on clueless sales people who send random messages and leave voicemails to lists acquired on the internet.
No marketing, no relationships, no strategy.
Just an urge to drive revenue.
A few observations from the ASAE show floor.
1.) knd of surprised when I asked twice - can I see the software solution in action - and they say not at the show, but we can set up a time later. That's likely not to happen. Work is going to take over, and I am here and present.
I found one vendor I was ready to sign up for. He was like “I will follow up later” and off I went to view other products that compete against his. If you are paying for a booth, be prepared to do deals.
Kyle Hillman, CMM retweeted
The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting.
hubs.li/Q02KcSfk0
Produced in partnership with @arizonatourism
Kyle Hillman, CMM retweeted
Many event planners are going Open to Work on LinkedIn.
I cannot recommend enough hiring them for whatever you have going on.
Operations
Project management
Customer success
These people are incredibly gifted and don’t flinch when presented with the most challenging task.
Hire a planner.
The planner in me wants to scream right now. Just open the other doors. @ASAEcenter
Peaked? Maybe? I hope it is being reimagined. The framework that made companies chase their own bigger and better conference has changed.
However, the model has to change. Maybe it is in selling data. Maybe CVBs need to change focus to sponsoring small and medium events. Maybe it is nontraditional venues and smaller footprints. But the framework that made events work is broken. So I guess it is a peak.