Hotspex is a “new rules” insights, innovation and technology leader focused on applying emotional science to driving buying behavior & relationships with brands

Toronto, Canada
Joined June 2011
There are many tactics to guide prospective customers to the best product for them, but when we tether our projects to the complex system of human emotion, advertisers can influence consumers when it matters most. hotspexmedia.com/newsroom/em…
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If you care about the future of market research, here is the most important survey of the year. Thank you for supporting our industry and the Hotspex family by celebrating insights innovation! bit.ly/hsx-grit-2021-twitter
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Leveraging artificial intelligence systems specializing in emotional comprehension and expression, Reticle allows advertisers to maximize brand-building impact and make their media dollars work harder. reticleai.com/post/making-ad…
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Attribution models give you more control over how much credit each ad interaction receives for your conversions. Find out how you can sustain and advance your revenue while respecting consumer's preferences for privacy. hotspexmedia.com/newsroom/th…
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As the length of time spent on connected devices increases, partnered with the indisputable explosion in CTV viewership, now is the time to consider how CTV advertising can boost existing TV strategies. Learn more at: hotspexmedia.com/newsroom/tu…
The Neural Network is one of the best representations of transferring the learning of humans to machines, the baseline of all models holds the same idea. Explore the complexities of deep learning and time-based #neuralnetworks at: hotspexmedia.com/newsroom/un…
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Marketers have been using demographic data as a proxy for years, but demographics can’t answer the one question that matters: What are potential audiences looking for and how can we reach them at the exact moment that matters the most? hotspexmedia.com/newsroom/mi…
Discover the advantages of running a Google App campaign adjacent to where your app currently falls within its lifecycle. Learn insights on behaviour and usage and learn how you can influence in-app conversions at: hotspexmedia.com/newsroom/th…
Campaign managers do it all, but they don’t have to! Learn how you can utilize AI to simplify ad operations and provide deeper insights around audience breakdown, interaction patterns, and creative preference in the world of Automated Bidding. hotspexmedia.com/newsroom/ai…
Be one of the firsts to take advantage of advertising on Pinterest! Promote products to reach more Pinners, explore the new metrics that give retailers more control, and take action to include Pinterest as part of your next media plan. Learn more: hotspexmedia.com/newsroom/ad…
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