Hunter & Scribe

Would you ignore a customer or referral partner who wanted to speak to you in real life? Obviously not. Yet many people do this on social media. When someone comments on one of your posts or tags you on one of theirs – respond. #smallbusiness #marketing #contentmarketing

Here are the 4 things you need to do to tell your brand story: 1. Be authentic 2. Evoke emotions 3. Understand your brand personas 4. Convey your story powerfully #smallbusiness #marketing #contentmarketing

When you hand your business card to a potential customer, you want them to remember you, don’t you? So why not give them a memorable card? A memorable business card alone won't make you a sale, but it will give you a 1% boost. #smallbusiness #marketing #printmarketing

Public speaking is a great marketing skill. It means you can do promo videos, appear in podcast interviews and deliver keynotes. So if you're not good at speaking ... start practising. #smallbusiness #marketing #publicspeaking

Is print marketing really dead? Ever wondered why Coles and Woolies keep putting catalogues in your letterbox? Because they produce sales! Ever wondered why restaurants keep putting menus in your letterbox? Because they produce sales! #smallbusiness #marketing #printmarketing

What happens when you promote a dream in your marketing? Your customers are desperate to turn that dream into reality. But how? Well, that’s where your business comes in... #smallbusiness #marketing #contentmarketing

How are you standing out in your marketing? If you don't find a way, no one will notice your marketing. And if no one notices, it won't generate sales. Resist the temptation to play it safe. #smallbusiness #marketing #contentmarketing

Here's a truth you might not want to hear... Success in marketing occurs not in days or weeks but months or even years. Don't want to play the long game? Your rivals will be delighted to hear that. #smallbusiness #marketing #contentmarketing

Sex sells. But so does fear. Warn people what will happen if they don't use your product or service. Just make sure you do it ethically. #smallbusiness #marketing #contentmarketing

That’s why the way you treat your customers is a form of marketing. The happier you make them feel, the more business they’ll eventually give you in return. What you give is what you get. #smallbusiness #marketing #customerservice

Print marketing works. But don't make the mistake of including too much information in your booklets, brochures, flyers, catalogues and postcards. One simple, concise message is more effective than several conflicting messages. #smallbusiness #marketing #printmarketing

People want to do business with trusted authority figures. So how do you become one? By regularly publishing content that demonstrates your expertise and solves your customers' problems. #smallbusiness #marketing #contentmarketing

On a scale of 1 to 10, how good a job does your website do of marketing your business? Now what would you need to change or add to get your website up to a 10? Whatever it is – do it. Because a strong website is a powerful marketing weapon. #smallbusiness #marketing #websites

What is the ideal number of messages you should have in a piece of marketing? One. Resist the temptation to include multiple messages – because that will confuse your audience. #smallbusiness #marketing #contentmarketing

Four simple ways to stay front-of-mind with your clients: 1. Give them a shout-out on social media 2. Comment on their social media posts 3. Email them relevant articles 4. Text them from time to time #smallbusiness #marketing #contentmarketing

To build relationships, email one article per day to someone in your network. “Hi, Jane, I know you love China, so I thought of you when I read this fascinating New York Times article about the Terracotta Army.” #smallbusiness #marketing #networking

The way a small business responds to customer emails is a form of marketing. Fast, well-written responses show that your business cares and is professional. Slow, sloppy communications gives the opposite impression. #smallbusiness #marketing #contentmarketing

“The best marketing strategy ever: care.” Well said, Gary Vaynerchuk. Happy customers will keep buying from you. And they’ll tell their family and friends to buy from you as well. #smallbusiness #marketing #customerservice

The most important activity of any business is sales. What drives sales? Marketing. So if sales is the primary activity of any business, marketing should be a close second. #smallbusiness #marketing #contentmarketing

A lot of businesses produce marketing that sends this message: “We’re desperate! Give us money!” That doesn't work. Instead, you want to send this message: “You are the centre of our universe.” #marketing #smallbusiness #contentmarketing