Building an on-chain ecosystem for web2 creators to tokenize love. Using @WalrusProtocol as decentralized data storage.

Lisbon
Joined April 2025
We build for the ones that build culture. Hypetrek manifesto: open.substack.com/pub/hypetr…
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A month ago, we started building the first part of our vision: Hypetrek.Content. It will be a decentralized content system for web2 creators, more or less Patreon-like, built on @WalrusProtocol. We are going to start posting developer notes, and this is #1 of them.
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A more complex approach is to create a multisig of A +B +... Z, and add a multisig address as an alias of A. This way, more complex recovery scenarios can be supported, like 2 of 3 logins to recover the A, etc.
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Want to know more details of our journey? Follow us and the full version of HypeTrek Developer Notes #1 here: open.substack.com/pub/hypetr…
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Jonathan Katz-Moses, a YouTuber making woodworking content just raised $2M to scale his creator business. He has 590K+ subscribers, a 15-person team, and is projecting $10M in revenue by 2025 That is the type of creator we are building for.
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If your "creator coin" has no utility - it's a memecoin. This means, it's value is speculative and based on hopium. Crypto influencers mostly don't care, but real creators cannot afford to scam their audience.
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youtube.com/watch?v=hJ-rRXWh… Private equity is already buying creators. However, they are loosing their own opinion after that. We are allowing creators to tokenize their business by arming their audience with the soft power of Creator Tokens.
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The problem with creators moving to Web3 is not coins or even UX. Creators are nothing without their audience, and content distribution is the king. You can't just create a Twitter or Twitch clone and expect creators to move. Many tried, and many failed.
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What @zora does not understand. Token without a natural demand is a memecoin = driven by speculations only. That's why we build the real tools for the token utility first. Creator should not sell the token—he sells utility that can be unlocked with the token.
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Pumpfun X account has just been banned. We are not too much into meme coins, but this case is sad. Centralized platforms can ban a creator any time, killing the business completely. We are here to solve this. Creator Token converts the audience into a community.
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What’s the first thing you do when you wake up? You grab your phone and open Instagram. TikTok. YouTube. Twitter. Somewhere in there is a creator who’s become part of your daily life.
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We believe that is important to build for Creators. Because they’re not just entertainment. They’re shaping culture. And they deserve the tools to own it.
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Here is our “manifesto” with more details. hypetrek.substack.com/p/buil…
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