It seems that #ThoughtLeadership really is worth its weight in gold in #B2B. @IBM Research backs this up: roughly $265 billion in global spend is influenced by it. So why not refresh yourself on our tips to create content with lasting impact: bit.ly/PR_TLP_2310

There’s been another twist in the Google AI Overviews tale, & this one may please B2B pros! In its latest update, Google aims to add more links, context, carousels, and information to AI answers. But here @sengineland questions is it enough & will it work: bit.ly/PR_Trend_1910

Trust is crucial in today’s #B2B world, but #AI can lose it in seconds. So, when #Google says humans must fact-check content, we’d better listen! ICYMI, check out our human checklist all B2B PR & marketing pros must tick off when navigating #GenAI content: bit.ly/PR_TLP_1610

Want to make waves in your industry? Strategic executive profiling positions your company spokespeople as valued advisors, boosting credibility and driving growth. Find out how to elevate your leadership team's visibility: bit.ly/PR_IBAAsset1910

In recent times, we have seen the introduction of 2 of the most powerful tools ever, #SocialMedia & #AI. Together, they've reshaped how people discover & interact with brands, – are B2B marketers ready to manage them? @MarketTechNews explores it all here: bit.ly/PR_AI_1910

Watch out, the humans are coming! Despite more journalists distrusting #AI content, it's still surprising that Google is encouraging manual fact-checking of AI-generated content. Our new blog explains why human oversight is now key for B2B brand trust: bit.ly/PR_TLP_1610

Built on over 5 decades of B2B communications experience, IBA strives to redefine industry standards with strategic PR, social media & content marketing solutions. From strategic planning to execution, find out why our collaborative approach drives results bit.ly/PR_IBAAsset_1210

#AI is more than just a chatbot & September reinforced the fact with #Meta, #Microsoft, & #OpenAI all introducing persistent AI agents that can work on cloud computers 24/7. But what does this mean for the future of comms? @RaganComms explores it all here: bit.ly/PR_Trend_1210

B2B leaders may sound like they know what they are talking about, but beware the AI believability gap – is it them or AI talking? ICYMI, our latest blog explains why the challenge isn’t stopping #AI but using it without losing what makes a voice unique: bit.ly/PR_TLP_0910

As the tools & people using them get smarter, what will AI look like in 5 years? @PRdaily takes a look: #AI is no longer the new kid on the block, its been part of PR & Comms for nearly a decade, & something called AIR (AI Relations) has appeared! bit.ly/PR_AI_1210

Why lead when you can follow an AI bot? If #AI is doing your thinking & shaping your opinions, who’s actually leading? AI can make B2B communication clearer. But our latest blog covers why B2B leadership needs you!  bit.ly/PR_TLP_0910

Executive profiling remains one of the most untapped growth tools in B2B communications. Positioning your company spokespeople as trusted industry influencers bridges the gap between product offerings & authentic audience engagement – start today: bit.ly/PR_IBAAsset_0510

Don’t believe everything you read! So says Google, the engine that is now actively advising users to manually fact-check & review all AI-generated content & the latest update to Google Search’s guidance labels it as ‘critical’ to do so: bit.ly/PR_Trend_0510 @sengineland

In today’s busy #B2B world, a fragmented messaging approach no longer cuts it! ICYMI, our latest blog covers how B2B #PR & Marketing pros can gain control of #brand messaging – from stealing the #AEO narrative to aligning execs – to drive valuable results: bit.ly/PR_TLP_0210

AEO vs. SEO: the headache every B2B marketer faces now. Should I optimize for one or both? So what is #AEO & #SEO? How do they differ? How can you drive traffic from both? @semrush answers all these questions in their latest blog: bit.ly/PR_SEO_0510

B2B message control is no longer just about the campaign. It’s about aligning content, social, AI & the C-suite around a clear message. IBA has been leading by example this month to show what happens when every channel & SME pulls in the same direction: bit.ly/PR_TLP_0210

Before prospects ever contact your sales team, they check what industry leaders are saying. @iBAengage helps #B2B organizations identify, connect with, and nurture key influencers from first contact to full brand advocacy: bit.ly/PR_IBAAsset_2809

There are many unknown factors in the B2B sales journey that marketers can’t control. But recent research from @LinkedIn has revealed some eye-opening stats, including when the cycle starts & how to boost conversion rates – @socialmedia2day covers it here: bit.ly/PR_Trend_2809

Content is now easier to generate, the hard bit is earning credibility! As scepticism grows among #B2B audiences, our latest blog explains why #PR & marketing pros need a refresher in something #AI isn’t good at – originality, judgement, & a clear POV: bit.ly/PR_TLP_2509

The challenge for #B2B marketers to drive efficient business growth is becoming harder – because buyers do more independent research. But @LinkedIn says earlier engagement, increased reach, & combining paid & organic strategies can make it easier: bit.ly/PR_B2Bmktg_2809