IRTH Group (@IRTHGroup ) CEO Osman Celiker explores why the future of commercial real estate will be defined by human behaviour, experience and technology rather than buildings alone. In his expert insight for Property News International, Celiker argues that while location, floor area and technical specifications still matter, they no longer fully explain what makes a workplace valuable. Osman Celiker said: “Demand is not simply for more space. It is for better space.” Osman Celiker added: “When quality is scarce and companies are competing for the environments their people actually want, experience becomes the deciding factor.” The article highlights HQ by Rove, IRTH Group’s workplace destination developed with Rove Hotels at Marasi Bay Marina in Business Bay, as an example of workplace design centered around hospitality, wellbeing, connection and everyday human experience. Celiker also points to AI-powered workplace support as the next evolution of hospitality in commercial real estate, helping occupants manage meetings, organize schedules, coordinate services and reduce routine tasks. Read More: propertynewsint.com/en-ae/ne… #IRTHGroup #HQByRove #CommercialRealEstate #WorkplaceDesign

IRTH Group (@IRTHGroup) has launched IRTH Contracting as its dedicated development delivery platform, strengthening project execution across its growing portfolio of residential and mixed-use developments in Dubai. The platform will oversee the delivery of existing and future projects, including Rove Home Marasi Drive, Rove Home Dubai Marina, HQ by Rove, Haus of Tenet and upcoming developments across the IRTH portfolio. Osman Celiker, Chief Executive Officer of IRTH Group, said: “By officially introducing IRTH Contracting as the dedicated development delivery platform for our projects, we are bringing development, design, construction and execution into one integrated ecosystem.” He added: “Buildings are ultimately judged by what people see, but delivery is defined by everything they never see.” Seyhun Demir, Chief Development and Execution Officer of IRTH Group, said: “Through IRTH Contracting, we are strengthening our ability to oversee that entire journey, maintain consistency and create greater confidence throughout the delivery process.” Read More at PropertyNewsInt.com - Link in Bio! propertynewsint.com/en-ae/ne… #DubaiRealEstate #IRTHGroup #ProjectDelivery #Construction