In a world full of noise, ISB’s Knowledge Portal delivers clarity. Get research-backed insights and real-world strategies to lead with confidence.
Joined July 2025
- Tweets134
- Following23
- Followers43
- Likes1
Not every R&D project makes it to the finish line. But can competing approaches lead to better innovations?
ISB Professor @anand_nandkumar and co-authors explore this question in their research on redundancy in R&D.
Read more: tinyurl.com/k4uyp6vh
Are women marketing leaders more risk-averse, or does the workplace shape their decisions?
Study by ISB Profs Raghuram Bommaraju & Siddharth S. Singh, finds when & why female CMOs make different marketing decisions than their male counterparts.
Read here: tinyurl.com/bdzyfpcd
You make an offer. The seller goes silent. Suddenly, you wonder if you should have offered more.
Study by ISB Prof @pranav_jindal explores how unexpected delays in seller responses can influence buyers’ willingness to pay & purchase decisions.
Read here: tinyurl.com/szk52636
What started as a rural welfare policy, #MNREGA sparked major shifts in how firms operated & hired across the country. This video explores a study by ISB Profs @DrShashwatAlok & @TantriPrasanna, on how labour shortages pushed private factories towards mechanisation.
Watch here!
“Sometimes low conflict is not harmony. It is suppressed truth.”
In this video, ISB Prof Vijaya Sunder M explores the #FaçadeOfConformity, where employees publicly support a decision but privately disagree, and its impact on decision-making & execution: tinyurl.com/94vexxjh
Can money-back guarantees signal better care in IVF, or are they merely marketing gimmicks?
Study by ISB Prof @beerbawl finds that clinics offering these guarantees tend to have higher live birth rates and treat patients less aggressively.
Read more: tinyurl.com/nyprt9r4
Are telemedicine centres changing the way healthcare is delivered?
A study by ISB Prof Sarang Deo examines what happens when these centres become part of the rural healthcare ecosystem, & what it can mean for patients, providers & hospitals.
Read more: tinyurl.com/3ty4cy9p
Remember when Pokémon Go had everyone out on the streets? How did restaurants play along?
In The Big Picture, ISB Prof. @vandith explores how the gaming phenomenon created opportunities for restaurants and what it reveals about immersive experiences and consumer behaviour.
The secondhand market is often seen as a threat to new product sales. But in the video game industry, it may be doing the opposite.
A study by ISB Prof Rajib Saha explores how used games can create value for both manufacturers and consumers.
Read here: tinyurl.com/4zbkdxsa
The choice between agency and reselling models can shape how products move across online and offline markets.
A study co-authored by ISB Prof Parshuram Hotkar examines what drives this choice, and when one model can work better than the other.
Read more: tinyurl.com/4px9f6dr
Sales contests are designed to motivate. But how they are designed can make all the difference. Study by ISB Prof Raghuram Bommaraju finds that multi-segment contests can give employees a realistic chance of winning & drive stronger performance.
Read more: tinyurl.com/3vx64hhz
What happens when a bank CEO’s career timeline collides with a financial crisis?
This video explores a study by ISB Professor @TantriPrasanna on how CEOs’ career incentives can shape lending and loan restructuring for troubled firms, contributing to zombie lending.
Watch here!
For women in low-income communities, entrepreneurship is often viewed through capital & skills. But could the real challenge be beyond this?
Study by ISB Prof Leena Kinger-Hans offers insights into what motivates women to take the first step.
Read here: tinyurl.com/y4deaexb
Exclusivity is at the heart of luxury. But do markdowns always weaken it?
A study by co-authored by ISB Professor Sarang Deo examines when luxury retailers can use markdowns strategically while protecting brand value.
Read here on ISB Discover: tinyurl.com/9czxs24v
ISB Discover retweeted
Was the collapse of Silicon Valley Bank an isolated failure, or a sign of deeper vulnerabilities in the banking system?
In this episode of Arth Niti, Shekhar Tomar, Assistant Professor, Economics and Public Policy at ISB, is in conversation with @AmitSeru, Professor of Finance at the Stanford Graduate School of Business.
Their discussion examines the collapse of Silicon Valley Bank and what it revealed about broader vulnerabilities in the banking system. They explore how rising interest rates, uninsured deposits and evolving market dynamics contributed to the crisis. The conversation also delves into the importance of distinguishing systemic risks from isolated failures, the role of regulation, and how policymakers can strengthen financial stability in an increasingly complex financial landscape.
Watch the full episode here: youtu.be/NEgWFBVLepw
From restaurants to travel bookings, online reviews guide our choices every day. But what makes us trust them?
Study by ISB Prof @vandith explores how recognition systems on review platforms shape contributor behaviour & consumer perception.
Read more: tinyurl.com/mpv58ykx
ISB Discover retweeted
A growing share of financial activity no longer originates within a bank branch, it increasingly begins on the platforms we use every day.
In an opinion piece in @businessline , Professor Siddharth S. Singh examines how this shift is reshaping the regulatory landscape.
Read more: thehindubusinessline.com/opi…
#ISB #ISBFaculty #Opinion
Can the way companies approach #CSR influence business outcomes?
Study co-authored by ISB Prof Hariom Manchiraju, compares different corporate responses to India's CSR mandate and uncovers how these approaches affected firms' performance.
Read here: tinyurl.com/3efpk3rs
What makes a product feel expensive: its price today, or the price you remember from yesterday?
A study co-authored by ISB Prof @Sudhir_Voleti reveals how reference prices shape consumer decisions, competition, and long-term profitability.
Read more: tinyurl.com/4ujdptfa
Should donor funding be driven by potential or proven impact?
Study co-authored by ISB’s Professor Sripad Devalkar, explores how funding mechanisms shape the relationship between donors and non-profit organisations.
Read here on #ISBDiscover: tinyurl.com/92pktx9n
