6. No actual story Even a great product needs a reason for journalists to cover it today. Relevant data, market developments and expert perspectives help us find that angle. #PR #PublicRelations #Web3 #AI #Fintech #MediaRelations

5. Reporting based on link counts Twenty publications mean little without the right audience. We evaluate media relevance, readership and each placement's role before launching a campaign.

4. Confusing editorial and paid coverage Clients should know whether they're paying for placement or pitching a story to journalists. The distinction affects budgets, expectations and results.

3. No cases worth discussing NDAs rarely prevent agencies from explaining campaign formats, markets, media and results. A list of impressive logos tells you little about the actual work.

2.Pricing before a proper brief Media packages have fixed prices. PR strategies depend on the company, audience, market and story. At IdolMe, we clarify these details before proposing a campaign.

The problem was the draft: promotional copy with no editorial angle. The agency claimed a journalist was working on it, while the same text was being passed between PR contacts.

1. Guaranteed editorial coverage Journalists make the final decision. One client came to us after another agency promised a Tier 1 placement. Six months later, the article still hadn't appeared.

Choosing a PR agency is tricky when you can only judge its work after spending the budget. At IdolMe, we’ve noticed several warning signs when working with founders across Web3, AI and fintech.

Marketing is moving from optimising campaigns for clicks to thinking about how brands appear inside AI-driven conversations. #AI #Marketing #AIMarketing #MarTech #Advertising

It also changes what marketers need to think about: how a brand is represented by an AI agent, what information it provides and how users find it through conversational search.

That gives brands a new marketing surface where discovery, conversation and product information can happen in the same place.

The idea goes beyond placing an ad next to content. Sponsored agents can interact with users inside the AI interface.

OpenAI is testing advertiser-sponsored agents inside ChatGPT and has introduced new AI tools for advertisers.

A PR text has to keep the clinical meaning intact without drowning the reader in jargon. The same product may need different wording for a physician, a healthcare journalist and a general audience. #MedTech #HealthTech #MedTechPR #DigitalHealth #HealthcarePR #PR

Ever noticed how one wrong word can make a MedTech story sound less credible? Medical audiences expect precise terminology, while mainstream media needs language people can actually understand.

New piece: Why Decentralized AI Keeps Returning as a Market Narrative. Why does this thesis keep coming back? Read the full take 👇 medium.com/@idolme/why-decen… #AI #DeAI

As more people use AI to research products and companies, visibility in AI-generated answers is becoming another part of digital PR. #AI #AIVisibility #AIMarketing #DigitalPR #PR #ContentStrategy

Text quality now affects more than how a publication reads. Clear structure, specific facts, consistent terminology and useful context make it easier for AI systems to understand what a company does and connect it with relevant searches.

One publication can create several reasons to talk about the project. #PR #MediaRelations #TechPR #Web3PR #MedTechPR

You can also reuse the strongest data point in follow-up pitches. This gives you another reason to reach out and continue the conversation.