
German-born technologist, marketer, father, citizen working at the intersection of digital technology and business at @NULogic. All views my own.
Atlanta, GA
Joined February 2008
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Daniel Backhaus retweeted
Brands that use 3D product configurators to allow greater automation can enhance the sales process, test new product concepts, and execute their business strategy more effectively. blog.salsitasoft.com/enable-…
Daniel Backhaus retweeted
This is why you should stop relying on static 2d images to showcase your products. Level up!
blog.salsitasoft.com/3d-vs-2…
Daniel Backhaus retweeted
Matt and Dan enjoying the cooler side of @websummit, " Europe’s largest and most important important technology marketplace” in Lisbon this week. #WebSummit2021 #WebSummit21 #WebSummit
Daniel Backhaus retweeted
We were delighted to welcome co-founder of @Blklivesmatter @ayotometi to Opening Night of #WebSummit last night! Check out a highlight reel of her first time speaking at an IRL event since the beginning of the pandemic 🥳
Daniel Backhaus retweeted
A great idea is only the beginning, which is why Salsita's UX team has proven methods in place to turn your app project into a real working solution. blog.salsitasoft.com/the-hor…
Daniel Backhaus retweeted
Cordova and React Native are two of the most popular frameworks for hybrid app development. Though many developers are turning to React Native, in this article we break down the pros and cons of each and explain why React Native might be the better choice. blog.salsitasoft.com/why-you…
Daniel Backhaus retweeted
If you're unsure about committing to a full-service agency, here are 5 reasons to make the switch. blog.salsitasoft.com/5-reaso…
Daniel Backhaus retweeted
Manufacturers often struggle in deciding which is the better way to get their dream product configurator: build it or buy it?
blog.salsitasoft.com/product…
Daniel Backhaus retweeted
From the world of architecture to designer furniture, learn how technology and timeless craftsmanship have helped KILO's Jan Paul Koning's customers get a customized experience. blog.salsitasoft.com/client-…
Daniel Backhaus retweeted
Product configurators are a great solution for businesses that sell products that are complex or need to be customized. In this article, Dan Backhaus discusses factors to consider when choosing a product configurator and compares two options you can add...
blog.salsitasoft.com/product…
Daniel Backhaus retweeted
Online shopping can be a challenge for furniture manufacturers. A great way to combat this is to incorporate a 3D product configurator. This article by Dan Backhaus shows how others have done it and what the benefits are for D2C furniture manufacturers. blog.salsitasoft.com/why-d2c…
Daniel Backhaus retweeted
Salsita's 3D Product Configurator Framework makes it easy to implement configurators for eCommerce, but innovative projects still present challenges. Learn how our Chief Architect Jiri Stanisevky and his team vanquished those challenges on a recent 3D c... blog.salsitasoft.com/impleme…
Daniel Backhaus retweeted
Colijn IT needed help to develop a 3D room planner, but were constantly turned down because of the project's difficulty. Read this article about how Salsita Software embraced the challenge and delivered a slick, high-performance solution. blog.salsitasoft.com/3d-room…
Daniel Backhaus retweeted
In the final installment of his MACH series, Salsita Chief Strategy Officer Daniel Backhaus shares the steps businesses can take to prepare for, learn, and embrace MACH. Some of these include identifying areas of opportunity, how to start, and building ... blog.salsitasoft.com/commerc…
Daniel Backhaus retweeted
Learn what to look for when self-auditing your eCommerce site with this helpful guide. If it proves to be too much, you can always contact us to take a look for you.
blog.salsitasoft.com/how-to-…
Daniel Backhaus retweeted
We've been working on a 3D product configurator SDK in @salsita for a while. Here's how it looks after building a fancy demo around it:
youtube.com/watch?v=jmedEUak…
Daniel Backhaus retweeted
Another usage of our 3D configurator SDK is live.
This time it's all parametric!
youtube.com/watch?v=Ie14-teJ…
Daniel Backhaus retweeted
Great article explaining MACH architecture and the promise it holds for future digital experiences in CMSWire today, featuring insights and quotes from Gartner, the MACH Alliance, Contentful, and commercetools, as well as our very own CSO Daniel Backhaus. cmswire.com/digital-experien…
Daniel Backhaus retweeted
In his new e-commerce series, Salsita CSO Daniel Backhaus goes into its history, the problems with monoliths, and how headless platforms are the future. If you enjoyed reading this, be sure to look for his next installment about the business benefits of... blog.salsitasoft.com/commerc…






