Incognito

Some of these comments are missing the bigger picture. Content creation is a job now and it has created income opportunities for people who would otherwise be sitting at home unemployed. It has allowed young people to build businesses, employ others, work with brands and turn their creativity into a livelihood. You don’t have to enjoy the content people create, but that doesn’t mean you should dismiss the economic opportunities that come with the industry. We cannot constantly talk about unemployment among young people and then undermine alternative ways they’re finding to make a living. The question was about why South African creators don’t have the same monetisation opportunities as creators in other countries. That’s a legitimate economic question not an invitation to police what people should be creating.