B2B marketing agency helping global technology companies drive acquisition, consumption, and loyalty.
Toronto, Ontario
Joined April 2013
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As digital interactions, automation, and data-driven approaches take the lead in content strategies, we have to be careful not to leave ignore the importance of emotional connection.
It's about using these powerful technologies to enhance the way we build personal connections.
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What makes a brand successful?
0%Emotional Connection 🥰
0%Doing Good for the World
0%Amazing Customer Service
100%Best Product/Service
1 votes • Final results 38
Learn how you can turn a white paper into a digital B2B marketing campaign in 9 clicks 👇
#B2BMarketing #AI
interceptgroup.com/insights/…
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With only 8% of buyers actively in the market, how do you get in front of the right people at the right time?
We sat down w/ @NetLine_Corp to discuss how to turn slim margins into successful demand gen campaigns. Watch it: netline.com/netline002n/?d=b…
#B2Bmarketing #demandgen
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80% of the B2B buying journey is not spent with you.
Buyers are busy consuming content on their own. Learn 3 ways Gen AI can help you produce more content, more efficiently. interceptgroup.com/insights/…
#GenerativeAI #B2BMarketing
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Today's problems can't always be solved with yesterday's solutions. We need experience and perspective -- but, curiosity is the catalyst of innovation. #leadership #BusinessSuccess
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Do you check your work email on weekends? 📩
50%Yes
0%No way
50%Depends what' going on!
2 votes • Final results 24
Intercept retweeted
HanesBrands gains a competitive edge by bringing together different IT systems and data sources.
Learn how RISE with SAP and SAP Business Technology Platform help. sap.to/6013RgsUH
Say it with us "UNTOUCHABLE DAY." Why are we shouting? Because meetings can disrupt your flow and decrease #productivity.
hbr.org/2018/03/why-you-need…
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2024 is going to be another big year for AI. Here are 3 AI trends to watch for via @Microsoft news.microsoft.com/three-big… #AI #TechTrends
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Are your marketing decisions based on data? Or guesswork? 🤔
We surveyed 500 B2B tech buyers about their marketing preferences. Here is our share all:
interceptgroup.com/insights/…
#B2BMarketing #datadrivenmarketing #techmarketing
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Did you know more than 70% of B2B buyers have used a chatbot when evaluating solutions? Explore five ways to help you connect with today’s buyers and make data-informed marketing decisions. interceptgroup.com/insights/…
#b2bmarketing #datainformed #techmarketing
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Employee wellbeing is critical for success. Prioritizing mental, physical and spiritual health increases motivation, concentration, productivity, creativity, and collaboration. This is Intercept's 2024 must-read list.
#productivity #employeewellbeing
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As we start a new year, let's remember that everyone has their own individual starting line. It's amazing what we can learn from each other when we stop comparing.
@fosslien #2024goals #newyeargoals
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We’re excited to announce that @heyjasperai has handpicked Intercept to join their #AI Solutions Partner program!
Together, we’re leading a new era of content creation and optimization that will bring more agility and efficiency to #B2Bmarketing👇
interceptgroup.com/insights/…
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Great perspectives from @dgodro of @intelcanada on how hybrid work is a crucial talent engagement and retention tool. The expert panel shares best practice insights on getting it right.👇 betakit.com/getting-hybrid-w…
#hybridwork #thoughtleadership
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Congratulations to our partners at @Microsoft for their investment in building capability for the era of AI across Canada. New economic opportunities fueled by digital transformation require a skilled workforce. People matter. themarketherald.ca/microsoft… #AI
Intercept retweeted
make a GPT: openai.com/blog/introducing-…
