Meen Hendrix Recovery Arc

Interesting. This is a vertical agreement that would draw antitrust scrutiny if FSU and Florida had nowhere else to go. But they do: Adidas, Under Armour and others are free to outbid Nike, and Adidas did in fact bid to keep Miami. So, it’s probably just lawful hard bargaining. The irony is that everyone will say Miami is wearing the crown, but Nike may be getting the better deal. It can’t pay Florida or FSU more than Miami without paying Miami more too. So when FSU and UF come asking for a raise, Nike’s hands are tied by a promise it made to their rival. That’s the theory enforcers would pursue, and it’s why Adidas being in the market matters so much.