Isaiah Chima

You already know the 'Queen's English'—or, more recently, the 'King's English.' But what about Multicultural London English? Allow me to introduce you to 𝑻𝒉𝒆 𝑬𝒏𝒅𝒔: 𝑻𝒉𝒆 𝑫𝒆𝒇𝒊𝒏𝒊𝒕𝒊𝒗𝒆 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑴𝒖𝒍𝒕𝒊𝒄𝒖𝒍𝒕𝒖𝒓𝒂𝒍 𝑳𝒐𝒏𝒅𝒐𝒏 𝑬𝒏𝒈𝒍𝒊𝒔𝒉. With over 200 Multicultural London English (MLE) words and phrases, 𝑻𝒉𝒆 𝑬𝒏𝒅𝒔—authored by native code-switcher Victor Tommy and published by North Circular Press—documents and breaks down the complex grammar, hidden syntax, and etymology of one of the most influential dialects in the English-speaking world: the language that has helped shape modern-day London. And no, this is not a casual list of internet buzzwords. 𝑻𝒉𝒆 𝑬𝒏𝒅𝒔 is a premium guide that treats the language of the streets with the selfsame academic respect as the language of the boardroom. Whether you've just touched down in the UK, are a writer seeking absolute authenticity for your characters, or are a global consumer trying to decode the rapid-fire lyrics of your favourite drill artist or the dialogue of your favourite UK show, 𝑻𝒉𝒆 𝑬𝒏𝒅𝒔 is your bridge to clocking one of the most diverse and culturally rich dialects in the world. Step out of the palace and into the ends. Cop yours directly via my Selar store and use the code EARLYENDS20 at checkout for an exclusive 20% discount. Prefer Apple Books or Google Play? 𝑻𝒉𝒆 𝑬𝒏𝒅𝒔 is live there, too! Hit the link in bio to unlock the culture. 📚🛒