Co-founder of @SempreMilanCom. Fan first, journalist second. I used to write for @cmdotcom and others. Contact me at [email protected].
Göteborg, Sverige
Joined December 2014
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🏟 In November 2025, before mainstream media reported it, I named Generali as a very concrete candidate for the stadium naming rights.
I also suggested that €20-30m per year was far from unreasonable, with €26m now confirmed.
Personally, I think Generali was the best choice.
Isak Möller retweeted
🤔 The never-ending question: What is Ibrahimovic's role at #ACMilan?
📕 @Isak_Moller has penned 4,000 words about what the role actually entails, the decisions he has influenced and what the plan is for the future
👉 Read it here: sempremilan.substack.com/p/d…
Isak Möller retweeted
⚠️ EXCLUSIVE: We spoke to Daniele Massaro all about San Siro, ahead of the 100th birthday celebrations.
1⃣ Making his home debut
🎞 Favourite memories
❤️ Baresi making it his fortress
🏟 Idea for new stadium name
➡️ sempremilan.com/massaro-excl…
✅ Another mercato in the bag! Lots to talk about, as always, from a financial point of view
👀 #ACMilan certainly gambled a little in a year without UCL revenue, but it could have been rather reasonable with a better selling strategy...
💰 Financial breakdown of #ACMilan's 2026 summer mercato
💼 @Isak_Moller has taken a closer look at the figures of the signings and departures this summer. What does it mean for the Rossoneri?
👉 sempremilan.substack.com/p/f…
Isak Möller retweeted
⚡ Saelemaekers super sub
⚽ Ramos off the mark, but some big misses
🔍 @Isak_Moller has analysed the performance of each player in #MilanVenezia
👉 sempremilan.com/player-ratin…
It's baffling how the Serie a TV rights, time after time, are being neglected by the league itself.
There are tons of minor tweaks to make (such as the scoreboard) that would improve the product massively, but there seems to be no willingness.
🤝 This was a fun one to make at the end of last year, and since it's still highly relevant, it's now out for free 👇
🤔 Which company could pick up the naming rights for #ACMilan and Inter's new stadium?
🏟 @Isak_Moller took a look at this in November of last year, and the article is now available in full for free
👉 sempremilan.substack.com/p/n…
🌹♥️
💔 Some incredibly sad news this morning, as #ACMilan legend and former captain Franco Baresi has passed away at the age of 66 😢
🌹 Rest in peace, capitano ❤️🖤
💰 I will probably do a new article on the entire situation soon (mercato budget, accounts in general etc), but here's the general differences between UCL, UEL and CL for #ACMilan 👇
📕 Those images are from a big breakdown I did in March last year: sempremilan.substack.com/p/a…
Isak Möller retweeted
🔢 RATINGS: #ACMilan 1-2 Cagliari
🤐 Maignan left alone by his teammates
✍ @Isak_Moller
👉 sempremilan.com/player-ratin…
📺 Cocirio brought up the TV rights during the event, and it's indeed a big problem for #ACMilan and the rest of the Serie A clubs
📊 Graphic taken from one of my bonus articles a while back 👇
🤯 No sustainability without sporting success
👀 A #UCL finish would result in a more 'ambitious' mercato
🗣️ #ACMilan's Chief Financial Officer has spoken on a number of topics this afternoon.
➡️ sempremilan.com/milan-cfo-ne…
🇵🇹 Leao continues to be linked with a summer move, and last week, I explained his value on #ACMilan's accounts
💰 The fine paid to Sporting plays a big part, but it won't be an issue to make a capital gain (the question is how much?)
⚽ A few weeks back, I wrote an article about #ACMilan's potential budget for the No.9 role in the summer
💰 I pointed out the current gross costs in the same piece, and given the recent struggles of the forwards, it's good to share again 👇
Missing out on the Champions League would obviously change my prediction, but here's the full article: sempremilan.substack.com/p/a…
📉 The Growth Decree may have been abolished, but it still plays a part for #ACMilan
💰 There are six of them in the squad right now, and for three, decisions need to be made. Perhaps others can be added too, such as Kean (yes, he benefits from it!) 👇
📕 Full article available as always on SempreMilan Insider: sempremilan.substack.com/p/t…
Isak Möller retweeted
🤔 How much will #ACMilan have to spend on a striker this summer?
💰 @Isak_Moller takes a look at the budget and the costs of the current strikers
👉 Read it here: sempremilan.substack.com/p/a… #SempreMilan
Fofana is really improving his output (truly a great assist today), and really nice to see that Allegri's pre-match words on Estupinan weren't empty.
🔢 RATINGS: #ACMilan 1-0 Inter
📈 Estupinan and Fofana the unexpected heroes
✍ @Isak_Moller
👉 sempremilan.com/player-ratin… #SempreMilan
