I’ve met with about ten team Presidents/owners across the @NFL, @NBA, @NHL & @MLS in the last couple weeks. The gap in AI IQ at the top of sports is staggering. It feels just like digital transformation in the late 2000s. Some leaders immediately understood digital wasn’t “an IT project.” It was a platform shift. Others waited. Others were frozen. We know how that movie ended. AI will be far, far bigger. Digital changed where people did the work. As we know, AI changes who, or what, does the work, and how the work gets done. Every sports team will eventually be an AI-native organization. For some, that will happen in the next year or two. For others, it could take five to ten years (yikes!). The advantage, as always, will belong to the organizations whose leaders understand the shift early, design for it and around it, and attract the best people and operators because of it. We’ve seen this movie before. Except this version is much bigger, goes much deeper, and moves a lot faster.