MAT DO (@ItsMatDo) header
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I left the 9-5 to pursue meaning, writing, and solopreneurship. Welcome to my public journal.

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Joined January 2023
Robert Greene's 48 laws of power has its fair share of controversy. But let's be real: life—especially business—is a constant power struggle. These are 5 laws every entrepreneur needs to know (if you want to win):
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NSDR is the short practice of deep relaxation without drifting into full sleep. My favourite thing is it only takes 10-15mins, and you don't get that grogginess after a long nap. If you want to try it yourself, look up "NSDR Huberman" on YouTube.
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His formula is simple: 1) Generate alertness: morning light/caffeine. 2) Focused attention: 1-2 bouts of intense focus, ~ 90mins each. 3) Defocused time: walk, run, or other "flow" tasks. This allows the brain to rewire its circuits—boosting learning, memory, and creativity.
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Instead, wait about 60–90 minutes after waking. This simple delay lets your body naturally build and clear adenosine, keeping your energy more balanced throughout the day.
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When you wake up tomorrow, get 2-10mins of direct sunlight as early as possible. This helps cortisol (the "wake up" signal) peak in the morning and melatonin (the "sleep" signal) release at night. It may take a few days if your schedule is as screwed as mine was. Be consistent.
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Rather than blowing all your dopamine early (doom scrolling), mix it up. Some days, wait until after big work—other times, skip it. That randomness keeps you motivated the same way casinos do. I use an app that saves me from the mindless scroll, which I'll link below.
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Andrew Huberman has over 250+ hours of content online. He's completely changed the way I go about maximizing my day—without falling into "toxic productivity." Here are 5 things I tried (& actually stuck with) that you can apply today:
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3) Process These are the exact steps your customer needs to take to get results. Start with the end promise and map every step to get from A to B. This is your product foundation, which for me, began as simple sticky-notes. Do not get fancy—it just needs to work.
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There are 4 steps: 1) Figure out the problem you solve 2) Figure out the person you help 3) Figure out the process that gets results 4) Figure out the package to deliver those results Before that, we need validation—no point building something nobody cares about.
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There's a business stuck inside your head. After I left my 9-5, it took me months before I figured out how to "productize" and sell my knowledge. Here's how I turned a wall of sticky notes into my first online dollar (4 steps):
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