VP @Microsoft. Author Get in the Game, Advisor, Professor. Prev @ATVI_AB/@Xbox, @Twitter, @Facebookapp. PhD Sociologist, Msrmnt Scientist
New York, NY
Joined October 2011
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Jonathan Stringfield retweeted
Fascinating @CornellTPI Talk talking place on Real People in Virtual Worlds with @JDStringfield -
Gaming is more than just the games themselves, it is one of the top ways people connect with their friend and family, second only to phone/messaging. @CornellBPP
Alaska Airlines fueling up folks in the lounge on *chili* for super long flights is absolutely diabolical.
And I only had to hear about this and “I ate the bones” roughly a thousand times in various pitches.
Check out my latest for @Adweek on the trends in gaming that marketers should keep their eye on in the upcoming year.
VOICE | Jonathan Stringfield dives into the key shifts in 2024 that paint a promising future for video games as both an increasingly popular media platform and opportunity for marketers. adweek.it/48VK74Y
Jonathan Stringfield retweeted
.@JDStringfield (@ActivBlizzMedia) on stage w/ @calb585 (Doing Things), Jon Matthews (@weareogury), Stephanie Dobbs Brown (@ICE_Markets) & Jen Soch (@GroupMWorldwide): "Content's being divorced from specific platforms. We should focus on the content itself, less on the device"
Had a great conversation with The Current on the opportunity for marketers with gaming, including how it will evolve in the future. Take a listen.
.@ATVI_AB’s @JDStringfield explains how advertisers can attach themselves to gamers’ loyalty to specific franchises, finding community in gaming, and why the future of gaming will happen on any screen with an internet connection on The Current Podcast. link.chtbl.com/r63jC42L?sid=…
I know what I think this should be, but I’m pretty sure it is not. #FFS #nytcrossword
Couldn’t be more excited and looking forward to the future with Team @xbox. Luckily I’ve always looked pretty good in green.
So many stories to tell, so many characters to meet, so many worlds to explore…
It’s a good day to play: xbx.lv/3tndm0z
If you ask three different ad execs about "attention measurement," you'll get three different answers.
The opportunity provided by attention-based measurement is ripe for gaming - my team put together a scalable solution as a stop-gap for when we can all align on a definition.
To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement. buff.ly/3LERuUR
Jonathan Stringfield retweeted
“There’s a lot of conversation around attention metrics. In a fully immersive environment like gaming, we are trying to get past that, to measurement that’s focused on true cognitive impact”
@JDStringfield VP Business Research & Marketing, Activision Blizzard (@ATVI_AB) #PROGIO – at Manhattan, NY
Jonathan Stringfield retweeted
“We are a game studio, we want to make sure every person on the planet has the opportunity to play our games. Advertising is one way for us to achieve that vision. The key is that the ads are additive.” @JDStringfield VP Business Research & Marketing, Activision Blizzard #PROGIO – at Manhattan, NY
