ALT 2025/26 Season Card Statement We are surprised by the significant across-the-board price increases recently announced by the club. More specifically, we are concerned about the changes to the pricing structure for season card holders under the age of 23, as well as the considerable price hikes imposed on the new categories. This is especially the case given the nature of discussions at recent meetings of the ATT panel, the survey data that we shared with the club, and the financial strain many individuals and families in the Huddersfield area are facing.
ALT In our opinion, this decision also goes against the trend at similar-sized clubs and comes despite higher TV revenue and the introduction of the new EFL TV deal, which is expected to negatively impact matchday attendance by making it easier and more convenient for fans to watch games from home. Huddersfield Town has now lost one of its most unique selling points, putting even more pressure on success on the pitch. Such a sharp increase risks a drop in sales, atmosphere, and even overall revenue. We will raise these issues immediately with the club and at the next ATT meeting.
