James Moore Higher Ed & Athletics (@JMCoHigherEd) header
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While accounting is our primary language, we’re also fluent in #HigherEd, #SportsBiz & #PubMedia. Follow for insights from @JamesMooreAndCo.

Gainesville, Fla.
Joined February 2021
Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)Photo by James Moore Higher Ed & Athletics (@JMCoHigherEd)
James Moore Higher Ed & Athletics retweeted
TUNE IN NOW!!! 👇
🎙️ On today’s News & Brews #SportsBiz, @KatieDavisCPA & @KenKurdzielCPA welcome Daniel Shorstein to explore #AI in college athletics finance. They dig into practical uses, the hype, the risks & where tech is headed—plus brews 🍻. 🎧 4:30 ET | 1:30 PT 🔗 bit.ly/NnB-September2025
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James Moore Higher Ed & Athletics retweeted
I’m very impressed by the new digs at @FloridaState @Seminoles and I always enjoy my time with @jturner_22 and @AzJP23! (And this is proof that I will do ANYTHING for my clients! 😉) #GoNoles
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James Moore Higher Ed & Athletics retweeted
Interesting take from @HowieLongShort on PBS funding cuts and sports. As someone who works with athletic departments AND public media university licensees, it might be hard to see a way how, but I have some thoughts… 🔗 & 🧵in comments ⤵️
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James Moore Higher Ed & Athletics retweeted
Great turnout & great questions for this afternoon’s #FICPAMEGA keynote on how CPAs can support college athletes. Huge thanks to Shelly Weir (@FICPA) for the invitation and Kristi Dosh (@SportsBizMiss) for joining me.
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James Moore Higher Ed & Athletics retweeted
Looking forward to moderating this panel later today here in Orlando.
Replying to @JMCoHigherEd
🎯 Athlete Pay in 2025: What’s Standing in the Way? 🕝 2:15–3:30 PM | 📍 Hawk's Landing (@NACDA ) Legal, financial & regulatory hurdles ahead—let’s unpack them. 🎙️ Kristi Dosh @SportsBizMiss, @KatieDavisCPA, Colin Hargis (@HargisColin), Montoya Ho-Sang and Ksenia Maiorova (@kmimmigration). #SportsBiz #NACDA2025
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James Moore Higher Ed & Athletics retweeted
Replying to @KenKurdzielCPA
@KenKurdzielCPA and I are humbled to share the @CABMA_Athletics stage with two of the best in the business—Jamie Pollard @IASTATEAD and Mario Morris @mariomorris. Standing room only for a powerful conversation on financial sustainability in college athletics. #NACDA25 #CABMA25
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James Moore Higher Ed & Athletics retweeted
Come check out our general session "Future Proofing Athletics: Financial Sustainability Post House Settlement" sponsored by @DissingerReed in Canary!
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James Moore Higher Ed & Athletics retweeted
Day 1 of @CABMA_Athletics / @NACDA in the books! Always a good time catching up with everyone at Top Golf! #NACDA25 #CABMA25
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James Moore Higher Ed & Athletics retweeted
Replying to @KatieDavisCPA
@KatieDavisCPA and Kristi Dosh (@SportsBizMiss) are keynote speakers at #FICPA MEGA, diving into how CPAs can help college athletes thrive off the field. #NIL, tax strategy, financial literacy… this is where real advisory makes a difference. #CollegeAthletics #JamesMoore
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James Moore Higher Ed & Athletics retweeted
Counting down to NACDA 2025 in Orlando! I’ll be speaking on financial sustainability, revenue sharing and the future of college athletics. Let me know if you’ll be there too! #NACDA25 #CABMA25 #NIL
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James Moore Higher Ed & Athletics retweeted
🧵 THREAD: What comes next in college athletics? Judge Wilken didn’t approve the House v. NCAA settlement — and the questions she raised should have leaders revisiting their risk assumptions today. #HousevNCAA #CollegeSportsFinance #HigherEdLeadership
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James Moore Higher Ed & Athletics retweeted
This month on News & Brews #SportsBiz, @KatieDavisCPA & @KenKurdzielCPA welcome Yulander Wells to discuss Notre Dame's historic hosting of the 1st on-campus #CFP game. They break down CFP logistics, ND’s independence, the House settlement & more! cvsoci.al/5geGmAwC?cv=174241…
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James Moore Higher Ed & Athletics retweeted
We had THE BEST time cheering on the Illini tonight, and are so grateful for the @JamesMooreandCo x @IlliniAthletics partnership! #Illini #HTTO 🏀
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James Moore Higher Ed & Athletics retweeted
Don’t know who needs to hear this, but I’ve been to four client games in 2025 and they won each time. Now taking requests for Final Four, CWS, and football season! 💁🏻‍♀️
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James Moore Higher Ed & Athletics retweeted
This latest trend may add another black eye that athletic departments aren’t necessarily asking for. If a PhD student in a work-study program is required to pay state taxes while athletes are exempt, it can deepen the divide between athletic and academic interests on campuses.
NEW: Several states have introduced bills to exempt NIL deals from state income tax. But the potential pitfalls of the legislation could outweigh the benefits, two tax experts told @FOS. "Most economists would say that this is bad tax policy." frontofficesports.com/push-c…
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James Moore Higher Ed & Athletics retweeted
I don’t know of a group of student-athletes in the country who are better prepared for taxes than those at @OleMissSports. @TotalREBS has invited us to campus for the past four years in a row to teach athletes NIL taxes basics and answer their questions. #hottytoddy
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James Moore Higher Ed & Athletics retweeted
We had a great time at @theACC HQ today meeting with its member CFOs. Their Charlotte offices are 💯!
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James Moore Higher Ed & Athletics retweeted
If the entire higher education apple cart is unstable, I don't see how the college athletics apple becomes stable. @Sportico's @DanielLibit highlights the instability that has occurred since the change in administration. ⤵️
NEW: Republicans have repeatedly warned about the “uncertainty” in college sports threatening its future. But President Donald Trump’s early higher education actions seem poised to exacerbate it. My latest for @Sportico 👇 sportico.com/leagues/college…
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James Moore Higher Ed & Athletics retweeted
Thank you, Katie. Appreciate the opportunity to participate in the panel 🤘
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James Moore Higher Ed & Athletics retweeted
In yesterday's G5 AD webinar, we asked panelists for one leadership trait that aspiring/new ADs should have. @SeanTFrazier "adaptable", @Stephanie_Rempe "optimism", & @MKellyUSF "consistently conscientious". Thank you for sharing your time and insights with us and the industry!
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