Jacqui

#ลูกหมีซอนญ่า #LMSY #SonyaSaranphat #LMlookmhee Great summary from my LMSY Digital Team Bestie @hcfoo about @sonyasarann and @lmLookmhee's current Engagement Rate (ER) and Earned Media Value (EMV) on their Instagram a/cs and how to help them continue to sustain and grow. If I may chip in with some other information and insights: Keep Engagement Authentic (This Is Crucial) a) One thoughtful action per post helps more than a dozen empty ones. b) Forced engagement can lower credibility What doesn’t help: - Spam comments - Copy-paste phrases - Fake or forced hype - Harassment of others “for” your fave Why? - Brands can detect inauthentic engagement - Algorithms discount repetitive / low-quality interactions / inauthentic behavior - Real reactions > volume. Engagement rate and EMV rise when fans don’t just view content and swipe through photos or videos quickly - but actively participate. 1) Comment Thoughtfully - Don't just use emojis. Why it matters - Comments weigh more than likes in the algorithm - Longer, relevant comments signal “quality interaction” - Brands track comment sentiment for EMV How fans should comment - Respond to captions, not just the photo - Ask questions - Share personal reactions or interpretations of what they shared 📈 Boosts: Engagement rate, brand desirability, algorithm reach 2) Save the Post - This is One of the most important things fans can do. Why it matters - Saves are one of Instagram’s strongest ranking signals! - Indicates long-term value, not just instant reaction Save posts you like Especially important for: i) New projects and other career announcements ii) Photoshoots iii) Interviews iv) Reels with substance (e.g. promotion videos for new series, BTS video from production shoot or magazine photoshoot, attendance at major events, concert performances, features from music video clips) 📈 Boosts: Algorithm prioritization, EMV credibility 3) Share to Stories (Very strong boost for EMV) Why it matters - Shares expand reach beyond existing followers - Considered earned distribution (very valuable to brands) - Often leads to secondary engagement Share to Stories with: i) A short caption ii) A personal reaction ii) A relevant emoji or sticker Always tag the artist so they can repost a) If it is a brand partnership - also tag the brand owner in the photo or video. b) If it is magazine photoshoot cover photo or video from a magazine photoshoot / interview - also tag the publication e.g. Elle, Vogue, Harpers Bazaar, Mint, Kazz Magazine. c) If it is from an event - tag their IG a/c and/or use the event hashtag 📈 Boosts: Earned Media Value, reach, fan-to-fan discovery 4) Watch Reels All the Way Through (and Replay) Why it matters - Completion rate is critical for Reels distribution - Replays signal strong interest What fans can do i) Let Reels play fully ii) Rewatch if you enjoyed it (e.g. just like rewatching their YouTube videos or repeat plays of their music on streaming platforms) iii) Avoid scrolling away immediately 📈 Boosts: Explore page reach, viral potential 5) Participate in Interactive Features Engage with: - Polls - Question boxes - Live chats - Broadcast channels Why? a) Shows active, responsive fandom b) Brands look at audience responsiveness 📈 Boosts: Engagement quality metrics, sponsorship/partnership appeal 6) Create Fan-Generated Content (High EMV Impact) This is organic earned media. Examples: - Fan edits - Reaction videos - Outfit recreations - Scene breakdowns - Appreciation posts Always tag the artist, use relevant + the important hashtags. 📈 Boosts: EMV and off-platform buzz 7. Brands Look At a) Engagement rate, not follower count b) Comment quality c) Share frequency d) Audience sentiment e) Fan creativity and loyalty When fans engage well, it tells brands: “This artist has loyalty and pull, not just visibility.” This can directly increase: i) Sponsorship value ii) Casting appeal iii) Media attention iv) Negotiating power

Sonya you're glitching and melting!!🤣🤣 😱🤯🫠🤩😍🥰 Your reaction is so funny but heartwarming.🫣🫣😂😂 The tables are turned when we watch Lookmhee and Sonya turn into an excited and shy fan girls when they meet @malisorn00. So happy they got to meet Faye, someone they both admire and look up to, especially Sonya.💙💛 LMSY X THE WALL SONG #TheWallSongxLookmheeSony #ลูกหมีซอนญ่า #LMSY #FayePeraya

Hello everyone, First of all, thank you so much to those who participated and donated for responding to my message yesterday through comments and DMs at the @simonelahbib FB Page and emails. Your kindness and generosity is truly wonderful and very much appreciated by Simone and the Eilidh Brown Memorial Fund (@EBMemorialFund). Since everyone who donated towards the Raffle and auction did so in support of the fundraising and not to win a ticket to the ball and have said to me in your messages that your intention was just to support the fundraising, I have notified Simone about this and therefore, did not conduct the raffle draw. In total, we have received £506 from donations from the raffle and auction to the charity (inclusive of Gift Aid) for the 3 donated tickets to the Eilidh Brown Grand Ball, from fans not just in the UK, but also from other parts of Europe. To break it down, the final total from donations to the raffle was £256 and from the auction it was £250 (inclusive of Gift Aid). Some of you also went above and beyond by donating multiple times or donated more than you bid!❤️❤️🙏🙏 Again, thank you so much to all of you who supported our fundraising for the Eilidh Brown Memorial Fund.❤️🙏🦋xx

Hi everyone, Thank you so much to those of you who participated in the raffle and auction for the Eilidh Brown Grand Ball tickets. Unfortunately, I haven't been able to proceed to the raffle draw as I have only received one email with the name and donated amount to the raffle entry. This was a stated requirement for all entries as I need your names and donated amounts to conduct the draw, as not everyone provides this information when they donate on Just Giving as some donations are anonymous, or only show a user ID without the amount donated (see screen grab of donations). There's also a letter from the charity I need to send out to winners from the auction and raffle who are attending the ball. In order for me to proceed with the draw by tomorrow, Tuesday 28th April, please send me your name and receipts by 9am (GMT time) to [email protected]. In case there's anyone who participated just to donate to the charity but not necessarily to enter the raffle draw or have no plans to attend the ball, please email us so we know that was your intention. Thank you so much again! xx

The Eilidh Brown Grand Ball is coming up on Saturday 2nd May 2026 in Stirling, Scotland at the Golden Lion Hotel and we have three tickets generously donated by 2 fans that we are putting up for fundraising. Thank you so much to them for their kindness!❤️ To start with, we are putting up 2 tickets to the Grand Ball for online raffle and one ticket will be put up for online auction, only on the Simone Lahbib Facebook Page sometime over the next 2 days. Those who win tickets to the ball will be able to meet with and have a chat with @simonelahbib and take some pictures with her as she'll be there on the night. Eilidh Brown's Grand Ball will be an entertaining and fun night with music and dancing!! Drinks Reception will be held at 7pm and guests will be seated in the Ballroom at 7.30pm for dinner. Simone Lahbib fans have the opportunity to win these tickets through the online fundraising raffle where entries can be made via a donation on our fundraising page on Just Giving from now till midday (GMT time), next Monday, 27th April and we will announce the winners of these tickets by next Tuesday, 28th April. A donation of £5 is one entry into the draw and you can enter as many times as you like. Here's the link to the Just Giving Page: justgiving.com/page/simonela… After you have made a donation to enter the draw, please email your receipt with your name to [email protected] for us to collate this information properly to enter your details into the draw. Thank you as always for all the support for the @EBMemorialFund.❤️🙏🦋