James Skeels

Instagram rolls out limited Features test in the US

New long-form video formats will provide expanded ways for creators to engage with their audiences.

Meta says advertisers should let campaigns gather data

The company’s new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

Meta adds users and revenue as AI costs climb

Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

Meta outlines Muse AI use cases for businesses

The company shared info on some of the more common business use cases for its Muse tools based on examples it has seen so far.

LinkedIn adds new creator monetization options

Features include expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.

YouTube rolls out AI search chatbot to all US users

The conversational artificial intelligence-powered search option is now available for desktop, mobile and connected TV.

Meta offers updated ad placement control guidance

The revised overview provides options for enabling some level of ongoing control as the company continues to automate its ad display systems. 

LinkedIn exec offers insight into the battle against AI slop

Vice President of Engineering Tim Jurka outlined in a post how the company approaches detection and how its artificial intelligence agents are trained.

Google shares early holiday travel trend data

Search results culled from the company’s domestic and international travel flight data identified top destinations and pricing information.

YouTube updates Shorts algorithm to put more focus on original content

The platform is updating its recommendation systems to prioritize creator-made videos, which will also reduce the reach of aggregator accounts.

Report highlights the value of creator-led collabs on Instagram

Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.

At the US Open, B2B sponsorship has started to look suspiciously like work

LinkedIn shares tips on Thought Leader ads

The platform allows marketers to boost positive user-generated content as a way to promote brand awareness via individual endorsements.

Google updates Data Manager platform

The company added tools designed to help create more targeted promotions and agentic capabilities to assist with data audits.

Threads updates profile analytics display

The platform rolled out an artificial intelligence-powered summary that offers trend insights on follower and viewer engagement.

LinkedIn shares insights into younger professionals

The platform’s latest data shows that Gen Z may miss out on connection opportunities for fear of bothering people or sounding inauthentic.

Reddit expands AI-powered Max campaigns

The platform is offering its automated promotions to all advertisers and rolling out new features to help brands get more out of their ad spend.

Google rolls out new AI image and video tools

Pics offers advanced image generation, while the company’s latest Gemini-powered agentic feature provides analysis of video content.