CEO @OpiniumResearch, Most accurate agency 2019GE, Chair of Market Research Society, Advisor MLMS & Voter Registration Day. MRS Fellow. Views my own.
NYC, LON, Cape Town, Amsterdam
Joined March 2009
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James Endersby retweeted
🚨New Opinium @ObserverUK poll🚨
Labour is growing the lead over Reform.
🌹LAB 28% (+1)
➡️REF 24% (-1)
🌳CON 18% (-1)
🌍GRN 11% (-1)
🔶LD 11% (+1)
(Note: The vast majority of fieldwork was conducted before the Channel 4 News investigation into Reform was reported.)
Shocking Channel 4 documentary on dodgy polling funding. Such an embarrassment for our whole research, insights and polling sector. Full investigation needed.
James Endersby retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Reform's lead slashed to only 1 point over Labour.
➡️ REF 23% (-1) (lowest since 2024)
🌹 LAB 22% (+3) (highest since April 2026)
🌳 CON 20% (+2) (highest since April 2025)
🌍 GRN 14% (-2)
🔶 LD 11% (-1)
😔
🚨 New Opinium @ObserverUK poll, 8pm 🚨
Andy Burnham takes office on Monday.
Is Labour's leadership change shifting the polls?
🔗 This link will go live at 8pm
opinium.com/resource-center/…
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James Endersby retweeted
This map is actually more incredible than I thought it'd be. The Conservatives (so far) lead at a local level in almost as many seats as Labour in the capital. #le2026
James Endersby retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Andy Burnham is currently the most acceptable option as Labour leader as far as the public is concerned.
Rachel Reeves (53%) and Angela Rayner (45%) have the highest proportions saying they would be unacceptable as future Labour leader.
James Endersby retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Just over half (56%) of the public think Keir Starmer should resign as leader.
Among Labour voters, opinion is almost evenly split:
🛑42% think he should resign
👍44% think he should stay
James Endersby retweeted
Why are the Tories doing better? They're keeping more votes where it matters.
>Labour vote is halving everywhere: going from 60% to 30%, 20% to 10% etc.
>Tories by comparison: where they had 60% they're getting 40% on avg, some even wildly above, but halving elsewhere #le2026
James Endersby retweeted
🚨 Latest Opinium @ObserverUK poll 🚨
Keir Starmer’s approval rating has fallen to -49, his lowest since becoming Prime Minister.
📉 Down 5 points this week.
📉 Lower than any rating recorded by May, Johnson or Sunak.
James Endersby retweeted
🚨 Opinium constituency poll for @BylineTimes & @forwarddemo 🚨
A very close three-way contest in Gorton & Denton:
> the Greens and Labour are both on 28%, just one point ahead of Reform on 27%.
> Among those most likely to turn out on Thursday, the Greens edge ahead to 30%.
James Endersby retweeted
🚨 New polling with @ObserverUK
Keir Starmer’s net approval has not changed since our last voting intention poll, remaining strongly disapproved of (-33%).
Tariffs and we sell out Ukraine. One of these we can control. Hoping for real leadership this week.
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Exhibit A.
“Majority of Britons believe Musk having negative impact on UK politics | Elon Musk | The Guardian”
The poll was undertaken by Opinium - which I don’t trust after I’ve seen what it funds. theguardian.com/technology/2…
James Endersby retweeted
Here's why I think the proposed sale of the Observer to Tortoise would severely damage the reputation of the Scott Trust and threaten the future of the world's oldest Sunday newspaper, which I edited until last weekend 🧵
