James (@Jameseey) header
James (@Jameseey) profile picture

Brand building 🏗️

Joined May 2022
Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)Photo by James (@Jameseey)
May 2024 I made £2.2k in 4 days with zero experience. No clue what I was doing, just started. Fast forward to now.. consistently hitting $330k/week… $17.1m a fucking year if I keep this up. Absolutely madness in reality. It wasn't smooth. Setbacks, doubters, months where nothing worked or made sense. But I just kept going. The one thing that actually changed everything was joining EB Builders. Private suppliers, weekly product drops, live calls, and a community that's genuinely ahead of the game. Less than $100/month. Still the best investment I've made. 👉 whop.com/e-commercebuilders/…
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To Mr Brokie @dan___lal is this a fake Shopify app as well now?? 😂🤣
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Here is how we grew Trybe to $3m+ in sales in the last 30 days. We just uploaded every fucking ad. Stop overcomplicating shit 🤣 damn the amount of guides on Trybe I have seen recently is insane... it's not hard to just bring on a bunch of creators, upload their ads and print. Biggest thing i see holding people back in ecom is how much everyone overcomplicates stuff, system this, system that. Just execute and stop jerking off to systems
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Who’s the best AI creative agency that I should hire this Q4?
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$100k hour or gay 🤔
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Same place, 1 year later. This is what a year of locking in can do. - $6m+ in monthly revenue - had a beautiful baby girl - moved home - 7x holidays - 100k+ in monthly subscribers - bought a Porsche 911 - built a solid brand with a 4.1 TrustPilot Year is still not over and I have big plans for Q4
October 🎃 Been a tough month, low net % but plenty of customers acquired. Time to crush November & December
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Couldn’t agree more, the market across everything is going to change drastically. Everyone needs to start providing some more value
Most creative strategists will be obsolete soon You’re paying a CS $8k/month + % of ad spend for 10/15 concepts weekly, and their concepts are often made with weaker AI workflows than you already have Ok sure, you could give them all the workflows or access to an internal OS but then the need for them is even less At this point, it only makes sense to go for the top 1% and pay a premium. Someone who is AI native, can bring/build better systems & implement into the biz & can operate as a leader & have full responsibility for the creative pipeline/team/hiring etc, The rest will all be weeded out in the next 6 months.
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Why are agencies so cringe? They’ll go “we spend $1m a day on ads” but in reality their clients spend that a day. They don’t. Big difference 💀 Talking about you Google agencies in particular 😂😂😂
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Can everyone stop tweeting about TrendTrack, my time line is full 😂 Surely you all didn't need the money that badly??
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After not using Instant for over a year I decided to come back after seeing this. All I’ll say is if you’re not using it.. you should be.
Instant 2.0 is here! This is a new way to build for commerce. If you can describe it, you can build it. Bundle builder? Check. Complete Shopify theme? Check. Product quiz? Check. High-converting landing page? Check. We rebuilt the Instant Canvas from the ground up with a code-first architecture designed for AI agents. The result is a Canvas that's more powerful, dramatically faster, more efficient. And no and no longer limited to the features we've built for you. If you can describe it, you can build it.
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$4M MRR 😮‍💨
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Juicy 😮‍💨
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To all creative agencies, please tell me in what world does an ad spend percentage work for an ecom business? Are you all fucking mad 😂😂 If you want to take 10% of your ad spend on the ads you make, if you then miss targets are you refunding the 10% of ad spend? Would love to hear an actual argument to how this would ever work for an ecom business.
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To all those ripping our brand.. Good luck winning 🤝
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No longer gay 🙌
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Don’t agree with this at all. Much better having a larger cash flowing business. You have far more opportunity to hire the best, grow and outcompete your competitors who want a comfy 50% net. Yes that margin % initially will be smaller but in the long run you’ll win and you’ll make more actual cash. If you have a business making 50% net you’re a pussy and clearly don’t want to grow.
Stop OBSESSING over revenue. I'd take a $10k/day business making $5k profit... Over a $50k/day business making the same $5k. Every. Single. Time. We're in the AI era. I don't know about you... But my goal isn't to build the biggest company possible. It's to build the most profitable one. With the fewest moving parts. The dream isn't a 300-person team. It's the 4-hour work week. AI writes. AI edits. AI codes. AI answers support. Why would I build a business that needs more people... When I can build one that needs fewer? Revenue is vanity. Profit is sanity. Cash is king.
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And we spend ~$40k a day with 1 CBO, 1 ad set. No correct way to doing anything, just test out for yourself
Shifted from 1-CBO to a similar structure of this tweet and in less than a week we've gone from 12k$/day adspend to 38k$/day Also implemented real UGC and that unlocked a lot but we've rescued some dead winning ads and have way more control when scaling dont trust the algo
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All I keep seeing on here is a lot of yapping about ABO vs CBO, which ad account structure is best etc All I do is 1 CBO, 1 ad set. Stop overcomplicating shit and just get on with it, make better creatives and up that spend. People massively overcomplicate shit.
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Had to treat myself 🥷
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Tell me you’ve never run ads without telling me
Replying to @PhantomStays
Your lying, Meta does not allow such ad spend on cards, any business manager doing $100-300k a month is forced into post-paid billing via ACH / wire only...
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