Jan

45 days to win a deal. 80 days to lose one. I went through 100+ sales calls with Heads of Sales, RevOps leads and founders over 90 days. Teams spend almost twice as long losing as winning, because nobody kills a dead deal on time. Comment Report for full 10-page report, free, no email required.

The best list is not a search. It is the people who just commented on a competitor. 1/ Write down 3 to 10 competitors. The tools your buyer already compares. 2/ Open the posts of theirs that got real comments. Skip the quiet ones. 3/ Take the people who commented. They raised a hand in public, and they did it this month. 4/ The invite names that, and it does not pitch. Saw your comment on the Apollo post on Nov 6. I work in the same space. 5/ Cut before you write a sequence. A comment is not a fit. Keep the ones whose title and company match. Delete the rest. Needle can pull the commenters off one post. The cut is still yours.

How to build a lead list with Claude, in 7 steps. A short playbook for founders and sales leads who want each name tied to something that happened this month. The three prompts are free. 1/ Start from the website: Paste the domain. Ask for 3 lines: industry, company size, buyer title. If those 3 lines are off, every name after them is off. 2/ Ask for 10 people: A list you can check beats a list you will never open. 3/ Require a signal from this month: They commented on a post about the problem you solve. Their company posted an SDR or BDR role in the last 30 days. They started the role in the last 90 days. 4/ Ask for a table: Name, title, company, the signal, the date, why they fit, profile link. A row with no date does not belong on the list. 5/ Write one message from that row: The first line names the signal. Then one question. Skip anyone you have already written to. 6/ Read it before it sends: The draft waits. You send the ones that sound like you, and you rewrite the ones that do not. 7/ Keep the three prompts: The ICP prompt, the signal prompt, and the message prompt. Next time you only swap the domain. > Comment NEEDLE and I will send the prompts. > Which signal do you already use: a comment, a hiring post, or a new role?

barry white came on while i was doing our g2 profile what are you playing while you work

Some news I found worth sharing here, since I guess many of us are #Hubspot users: HubSpot had a weird July and I think the interesting bit got buried •⁠ ⁠July 23 they shipped Agent Hub + Agent Builder into public beta. Any Pro or Enterprise portal can now describe an agent in plain English and have it running on live CRM data. No setup, no migration. Anyone tried it yet here? •⁠ ⁠The part nobody is talking about though: since April their agents bill per outcome. $0.50 per resolved support conversation, nothing if it fails. $1.00 per recommended lead. Credits at $10 per 1,000. -> One of the biggest per-seat SaaS companies on earth quietly started charging per result. Their numbers say it works. 70% resolution rate across 9,000+ customers, credit consumption up 67% QoQ. What that means practically: -> Your software budget stops being fixed. A portal resolving 2,000 tickets and sourcing 1,000 leads a month burns roughly $2,000/month in credits. Variable cost, annual budget, nobody owning the number. (Also worth knowing: July 1 they tried to launch Contact Discovery, shared enrichment pooling contact data across accounts, opt-out by default. Backlash was brutal, and by July 5 their CPTO posted "We Got This Wrong. And We Are Fixing It" and pulled it entirely.)

🪄TODAY WE PIVOT. @NeedlexAI Nine months ago, we launched Workflows. #VibeAutomation with a #PLG motion: Creators build automation workflows and earn passive income from them. I remember we were staring at one number for a long time. Workflow creators with a 𝗥𝗲𝘃𝗢𝗽𝘀 𝗼𝗿 𝗚𝗧𝗠 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘄𝗲𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘆𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝟱𝘅 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲. I didn't believe it at first. Checked it three times. So I started calling people. 𝗧𝗮𝗹𝗸𝗲𝗱 𝘁𝗼 +𝟭𝟬𝟬 𝗥𝗲𝘃𝗢𝗽𝘀 𝗮𝗻𝗱 𝗚𝗧𝗠 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 myself, mostly just asking "𝘸𝘩𝘢𝘵'𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘣𝘳𝘰𝘬𝘦𝘯 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸." Same answers, again and again: 𝗥𝗲𝘃𝗢𝗽𝘀 & 𝗦𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗿𝗲𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗻𝗼𝘁 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲. But what does that mean for businesses? • Deal context is scattered across five tools • Deals are going quiet, with nobody noticing until it's too late • Churning customers are detected too late -> The result: revenue left on the table. So we rebuilt Needle around that. 𝗧𝗼𝗱𝗮𝘆 𝗶𝘁'𝘀 𝗮 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗚𝗧𝗠 𝗮𝗴𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗹𝗶𝘃𝗲𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗦𝗹𝗮𝗰𝗸 𝗮𝗻𝗱 𝗧𝗲𝗮𝗺𝘀. It watches your pipeline and acts before you ask. A deal goes quiet, it flags it and drafts the follow-up. Before a call, it preps you. Your CRM stays tidy without anyone touching it. 𝗟𝗲𝘀𝘀 𝗮 𝘁𝗼𝗼𝗹 𝘆𝗼𝘂 𝗼𝗽𝗲𝗿𝗮𝘁𝗲, 𝗺𝗼𝗿𝗲 𝗮 𝗚𝗧𝗠 𝗵𝗶𝗿𝗲. I filmed this on my way into the office this morning. Just me, a coffee, and Needle already working before I'd even opened my laptop. If any of this sounds familiar, I'd love your honest take. 𝗪𝗲 𝗮𝗹𝘀𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝘂𝗻𝘁 𝘁𝗼𝗱𝗮𝘆, 𝘀𝗼 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝗶𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀. 𝗟𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀.❤️ And if you're in Berlin tonight, come find us on the rooftop. Same spot as yesterday's photo. Drinks are on us. 🪄 #GTM #RevOps #SalesOps #SalesAI #GTMAgent

Tomorrow? Yes, tomorrow! We launch a new chapter @NeedlexAI. Instead of a demo, we're throwing a party. This is me on our rooftop yesterday, coffee in hand, quietly panicking a little. Tomorrow evening, this same roof fills up with drinks, good people, and a launch we've been building toward for months. We tried the deck-and-demo route. It never felt like us. So we're doing it our way. If you're in Berlin tomorrow and you're near GTM, RevOps & Sales, come take this spot. I'll be the one by the bar. 🪄 (there's a reason for the wand. you'll see.) Details in the comments 👇 #GTM #SalesOps #RevOps #AI hashtag#Agents #AIAgents #Automation #Needle #AIAgents #Sales

I chose to only post images where I'm in the background. 🥷 You may ask why. But first: can you find me in these photos? And what happened in the last one? 🔎 Last night we put 20 of Berlin's leading sales, RevOps and revenue leaders on one rooftop. Argentinian grill, cold wine, sunset over Berlin. My job wasn't to be in the photos. It was to build a room worth being in, then get out of the way and let the right people find each other. That's the whole job of a host. Make the space, then step back. Big shout-out to the team as always, this only happens when forces combine. It rained a bit later on. But what do you do then? You adjust, so we moved under the umbrella and kept going. Best conversations of my month happened up there. I just lit the grill. What's the best event you've been to? We're hosting the next one on July 2nd with a special guest. Link in the comments. 👇 #GTM #RevOps #Sales

What is wrong with this image?! > Put your thoughts into the comments. #UX #GTM #AI #UI #Tee #Coffee

#Anthropic's newest model release: End of the video just needed a small adjustment... 𝗠𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗙𝗮𝗯𝗹𝗲 𝟱 𝘁𝗼 𝗺𝘆 #GTM 𝘁𝗲𝗮𝗺: 👨‍🚀 "𝘛𝘳𝘶𝘴𝘵 𝘮𝘦 𝘣𝘳𝘰, 𝘵𝘩𝘪𝘴 𝘸𝘪𝘭𝘭 𝘧𝘪𝘹 𝘴𝘢𝘭𝘦𝘴" #GTM #Sales #RevOps #Agentic #AI #Fable5 #Opus

> He basically says, in tech bro language: We’re cutting 250 people because AI changed the operating model. DeepL needs to become leaner, faster, more AI-native, and less dependent on big teams and process. Small high-agency teams + AI will replace a lot of coordination-heavy work. We’re going full founder mode, doubling down on Language AI and voice translation, acquiring/bringing in Mixhalo, opening SF, and trying to move before the market forces us to. linkedin.com/pulse/important…

Anyone wanting to chat about RevOps?

wdyt of my handwriting? Last week we launched @NeedlexAI 2.0 on @ProductHunt and hit #5 Product of the Week. 597 upvotes. 108 comments. A lot of thank yous to write. Appreciate every single one of you 🧡

When @claudeai is down... what do you do with your life?

pitch me your startup with 1/2 word.