I made $76,200 in July 2026. 🪶 FeatherFlow — $72.5k (best month ever!) 🔗 Effortless Backlinks — $2.3k (2nd best month ever!) 🎓 Instructor side gig — $1.1k 📦 BoilerplateHub — $234 (ads) July was INSANE. 🤯 Pure adrenaline, start to finish. My best month ever, by far. And I'm endlessly grateful for it. 4 years ago, entrepreneurship was just a dream, nothing I could grasp. 2 years ago, I left my job and I was scared. Today, I get to live that dream. 🙏 Full transparency: these are revenue numbers, not profit, not my salary. FeatherFlow is a (TALENTED!) team. And Effortless Backlinks is split 50/50 with my co-founder. A bunch of people here inspired me (@SimonHoiberg for example). I hope I can inspire others too. ❤️ Keep going!

I love Sales. I love Product. I love Marketing. I love Engineering. I love Design. 🥰

Makes total sense to vibe code all your tools yourself if you're broke and have too much time. Focus is an entrepreneur's most valuable asset.

"We usually don't just trust people. You earned it." A client in New York said that to us on a call. They're a media company building an interactive streaming platform. When we started, it hadn't launched yet, and their engineer had already built a lot of features The problem was that it was hard to use and hard to understand. Nobody on the team was really thinking about what it's like for someone who just sits down to watch or produce a show We changed the order of things, restructured parts of the product and moved features to where a viewer would actually look for them. On the same call, they said design and how we handled scaling the video were two of the things they valued most Thank you for trusting us with this 🫶 AI helps engineers build faster than ever. But someone still has to decide what's worth building, what to leave out, how onboarding should work and what happens in the edge cases. If nobody does that, you just ship the wrong thing faster If you have a strong engineering team but nobody owning the product side, I'd be happy to talk. We've done this for companies in New York, Washington DC, Florida and North Carolina.

"🐝 Full beehiiv import (with tags)"

Marc Lou's most famous product just fell 98%. $126,000/month → $2,000/month. Everyone is saying: "never bet your whole life on a single product." But I think that's the completly wrong takeaway. What actually happened is way more interesting, and it explains why he's still making $1M a year. Here's the full story & what I'd do as a product strategist with ShipFast tomorrow if it were mine: — The numbers for ShipFast: 2023: $0/mo 2024: $126,000/mo 2025: $25,000/mo 2026: $2,000/mo $1.27M all-time. One product. Solo. Impressive af! One take could be: he got distracted. He launched TrustMRR, DataFast, Ship or Die, and let his golden goose starve. I thought the same first. That's partly true but maybe 30% of the story imo. The other 70% was baked in from day one. — 1. One-time purchases have no floor. ShipFast never had MRR. Every month it had to find brand-new buyers. That gives you a predictable shape: launch wave, long tail fed by Marc's audience, then decay. No subscribers to cushion the fall. 2. The peak was a spike A viral YouTube feature pushed ShipFast from ~$50k to ~$135k a month for a couple of months. A big part of the "crash" on that chart is just hype normalizing. 3. AI ate the category. In 2023, a Next.js boilerplate saved you weeks of auth, Stripe and landing page setup. In 2026, Cursor or Claude Code does that in an afternoon. Cheaper kits flooded the market. The moat was speed. Speed got commoditized. (I think boilerplates are more useful than ever, but the market is the market) — Now the 30% that IS on Marc: Marc doesn't just market ShipFast. Marc IS ShipFast's marketing. Every tweet, every launch video, even the revenue ticker in his bio. The moment he started tweeting about TrustMRR instead, ShipFast lost its only engine. — But here's something we have to give to @marclou: It WORKED!! He saw the decline coming and built the replacements BEFORE ShipFast flatlined. TrustMRR now earns more than 10x what ShipFast does. He still made over $1M in 2025 while his most famous product basically died. I see ShipFast as a big W. It did its job: it built the audience that built everything else. — What I'd do with ShipFast tomorrow: Not sell it. At small-SaaS multiples it's worth less than one good month of his portfolio. Instead: → Make it free → Preinstall DataFast analytics and TrustMRR verification → Bundle it into Ship or Die It costs him ~$2k/month. In return, every founder who starts a project with ShipFast walks straight into his subscription products. A dying one-time product becomes the front door to his recurring revenue.

Steve Jobs called the computer a bicycle for the mind. AI is the car. Jobs got the bicycle idea from a study he read as a kid. It ranked animals by how much energy they used to travel a kilometer. The condor was the most efficient, and humans were about a third of the way down the list. But a human on a bicycle beat the condor easily. His argument was that tools are what make people impressive, and the computer was the best tool we'd made for thinking. A bicycle makes you faster, but you're still doing the work. If you stop pedaling, you stop moving. In a car you mostly steer. You can go ten times as far without getting tired, and that changed where people lived, where they worked, and what a normal day looked like. AI feels like that to me. I get through a week of work in an afternoon, and I try things I wouldn't have bothered starting before. The risk is the same one cars brought. People who drive everywhere walk less, and some lose the ability. I think the same can happen to thinking if you let AI do all of it. You can go almost anywhere now. You still have to decide where, and that part hasn't gotten any easier.

"We don’t need you. We'll just vibe-code it." I hear this more and more. And honestly? Good!! It tells me right away who isn't our client. Our clients a) don’t have time to sit there and vibe-code an app b) want someone who knows their shit to build it right. c) want great design and product sense Their time is worth more than a weekend of prompting and a year of fixing to get an app no one understands.

Call me Old Fashioned but I don't want to see thirst traps of my employees on Instagram 😭

Threatening a refund gets you the same answer as just asking nicely. You just burn some goodwill on the way. Had a customer message us today, one week into a 30-day delivery window, and the first thing he asked was whether he needs to request a refund. Turns out our confirmation email went out the day he ordered. It was sitting in his spam folder. A simple "Hey, haven't heard from you, did my order go through?" would've sorted it out in a minute. Most support inboxes are run by small teams doing their best. If you run a business yourself, you probably know how that feels. So give people the benefit of the doubt first. You can always escalate later.

I need a walking pad. What's the best one for under 250$? I need to get more steps in while working.

Founder mode → human mode (The photos are one hour apart)

July 8, 2023. I asked ChatGPT to help me name my AI agency. I wanted to have Feather in the name. It gave me "Golden Feather AI", "Phoenix Feather AI"… I hated them all so I explored different directions. Then it suggested "Fluent Flow AI". I typed: "What about Feather Flow AI?" 2 minutes later, FeatherFlow had a name. 🪶 (The chat looks weird because it was in German and I got it translated 👇)