Marketer, Hooper, Elder Emo, Rebel Scum Creator, Future Social & How To Hoop Forever Work: Microsoft, Verizon, Beats By Dre, Community
New York, NY
Joined February 2009
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- Following2.2K
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Yes, you can learn social from a cheese pull.
There’s actually wonderful social strategy behind this delicious simplicity. I wrote about it in my newsletter today, but honestly, you should just read what Angela Darnell wrote.
She’s the Social & Influencer lead over at Pizza Hut. From her LinkedIn:
“Social is saturated with brands chasing cultural moments, posting memes, and racing to be first to the next viral trend. And while cultural relevance matters, I think we sometimes lose sight of a more fundamental question:
Why do people follow brands in the first place?
In QSR, people follow us because they love the food. They want to see the product, crave it, and be reminded why they love the brand.
Will a pizza post about Love Island or Taylor Swift's latest album drop be the most groundbreaking thing on social? Probably not. Will we be the first brand to comment on the latest cultural moment? Definitely not.
Cultural relevance matters, but it’s what everyone is doing. Building craveability is what turns attention into action.
Sometimes, the biggest opportunity isn’t chasing the next viral moment. It’s getting back to the basics and giving people more of what they came for: PIZZA. 🍕
When so much of social is about chasing the next big thing, 26K organic likes on a simple pizza post is a reminder that we don’t always need to overcomplicate it.”
10/10, no notes. You can read my additional analysis over in my newsletter: futuresocial.beehiiv.com/p/p…
You can literally now
teach yourself ANYTHING.
Between Google, YouTube, & AI,
genuinely every skill you’d ever want
to learn is at your fingertips FOR FREE.
Don’t wait for someone else to teach ya.
Do it yourself. Learn & grow.
I’ve been playing Pro 3x3 & getting my ass kicked (I’m 37 years old, was a mid college hooper, and I’m not even in shape)
So I entered a casual 3x3 tournament to go feel like ~the man~ and reminded myself I’m pretty good at basketball
Not me @ 37 years old doing the leg & mobility training I ignored during college ball.
Getting these hips going so I can get one last season of Pro 3x3.
Jack Appleby retweeted
In a weird way, everybody is rooting for you. When you go to a job interview, the interviewer wants you to be amazing so they don’t have to look anymore. when you go on a date, the person wants to have an amazing date with you. If you make a piece of content, people want to see amazing pieces of content and they have no problem if it’s yours.
the instant you get into the mindset that people want you to do well, your entire world gets better. And you’ll be shocked to know this pattern keeps repeating in different areas of life.
I don't enjoy interacting with anyone who lists their political views in their bio (even if they're the same as me).
I care a lot about politics, but there's something about people who feel the need to label themselves with their political views that just makes them impossible.
What if I told you that AI levels the playing field for people who didn’t receive a proper education?
That having innate curiosity & ChatGPT will enable many, many victims of our country’s woeful education system to learn more than we offer them?
The thing I hate about AI watermarking:
it implies that all AI writing is evil.
AI is helping so, so many people with great ideas communicate said ideas more clearly than ever. Sure, plenty of bad actors out there, but I truly believe AI writing is net positive.
anthropic is about to watermark the text claude writes for you, worldwide, starting tuesday. the detector goes to regulators, journalists and big enterprises. everyone except the person who paid for the text.
so your cold email, your linkedin post, the resume you rewrote three times can get flagged as claude by some hr tool or editor, and you can't even run the check yourself to see what they'll see.
openai only does this in the eu. anthropic rolled it out everywhere.
you pay them monthly and they build a snitch layer on top of your work.
LOL @ how many people got bent outta shape for this, or think I’m trying to ~hide~ how I use AI.
I literally make content about how I use AI BECAUSE I want marketing professionals to better themselves with the best tools.
Here’s an example of how AI has made me a 10x better writer.
So I intentionally didn’t say this upfront because I wanted to hear more of your breakdown: I literally share with everyone how I use AI in my work. It’s literally in my content.
A line I say a lot now: I actually write MORE like myself because of AI assistance.
I’m not formally trained in writing. All vibes. but I’m a trained strategist and thinker, and AI outlines basically every newsletter I write now. I’ll spend about an hour developing my thoughts on a subject, feeding my thoughts to AI, developing my own arguments, using AI to challenge and support my arguments, then I have it outline + write a rough draft.
From there, I rewrite probably 80% of it. I literally toss it in my newsletter editor, then just start re-writing every single sentence to be more me. But because it’s more structured than me, following its structure while I add more character makes for a better article. But I absolutely keep a handful of sentences per article word for word from AI, because it’s actually formed a better sentence than I could have, and does sound like me!
My point is exactly that. That AI has made me a BETTER writer, and limiting AI thinking to “is it AI or not” is far too basic.
Brooke Monk’s most viewed TikTok:
405 million views. It’s the behind the scenes
of making a TikTok with Will Smith.
The actual TikTok they made? 165 million.
People wanna know how things get made.
A huge part of my LinkedIn strategy is just screenshots of my tweets.
They get more engagement on LinkedIn than twitter.
Cute Halloween Easter egg from ChatGPT
whenever you use their image generation today, it has spiderwebs and the glowing dots turn orange
This is where twitter (and humans) suck.
Almost 200,000 views on a tweet that’s just entirely fabricated. Google’s quite literally doing the OPPOSITE of this & doubling down on AI.
Twitter should honestly have wayyy stricter punishment when someone tweets something provably false.
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