It’s all about what you do next.
Like opening a stationary shop for instance - and creating a pen pal network that runs alongside it.
Now 20,000 people write letters to each other every week - and guess what?
Now they own the category.
Lots of high street shops are sitting on unfounded peer pressure to create viral content… only have a shop.
Think about what you could do if you had a next step for your wider audience to get closer to what you stand for.
Think bigger.
It’s all about your next move.