TLDR: I’m changing jobs & teams. I’m so grateful and excited. Story time...
After 8 transformative years at YouTube, I’m taking a new role at Google in P&D Strategic Content Partnerships, building at the intersection of AI & the ‘creative professional’.
I picked up a video camera when I was 10 years old and started filming my friends skateboarding. Since then, I have been infatuated with how technology impacts how we create content and tell stories, and I have spent my entire career chasing ways to support content creators and storytellers. First at WME, and then at YouTube.
Leaving YouTube was such a hard decision. Why? The people and the product.
Thank you to my teammates, mentors and colleagues. You inspire me and make coming into work fun every day. To all the talented creators that I supported over the years: it’s been a privilege, and thank you for trusting me as your business partner. I’m excited to now just be a fan, and occasionally jump into your live chats. YouTube (especially YouTube Live) has grown and evolved so much during my time on the platform, and I am so proud to have played a very small part in shaping it. I'm very bullish on YouTube's future. I will never stop watching YouTube. I will never stop rooting for you.
Last year, while still at YouTube, I helped launch the AI Futures Fund in Google Labs. It was a crash course in AI and an invaluable opportunity to learn from so many brilliant AI founders and Googlers. Following that experience, I was bitten by the AI bug with deep conviction that AI is a "right now" opportunity.
Anyone who knows me knows that I like to be at the forefront to help build and shape the future. AI will have a profound impact on how we create content and tell stories. I am so excited for the opportunity to help shape it with content creators and storytellers.
Starting Monday, it's on to my next chapter! Also, here is me @ 10yrs old, filming my skate film titled ‘Confidential’ which has NOT yet been published online. Maybe I should publish it on YouTube <3
It feels like not enough creators are talking about the 'Ask Studio' feature. It helps you understand your YT channel data & performance just by asking simple questions.
Try it out... Is it actually helpful?
Details: support.google.com/youtube/a… (Currently Web only for select countries!)
Jeffrey Greller retweeted
Which platforms dominated the livestreaming industry in Q4 2025?
🥇 YouTube Live
🥈 TikTok Live
🥉 Twitch
Looking for a breakdown of each individual platform?
Read more:
➡️ streamscharts.com/news/q4-20…
hi creators! @nealmohan just published his annual blogpost outlining YouTube's 2026 priorities. essential reading for anyone building a business on YouTube.
take a look!
blog.youtube/inside-youtube/…
Jeffrey Greller retweeted
#MadeOnYouTube Most updates to live ever!
📱 Vertical/Horizontal multi-aspect streaming: One stream, one link, one chat! On the watch page and can also be in the Shorts feed!
😊 React live: like collabs for live streams! Starting on mobile, go live and react to other lives
✨ AI suggested Shorts: finish a vertical live, get 3 suggested Shorts you can post right away
✏️ Practice Mode: not sure about live? Start in a safe, simulated environment, and then go public when you’re ready
💰 Side-by-side ads on mobile: no more interruption!
👾 Games on Live: Plane delayed? Want to hang with your stream? Pick a playable, go live vertical, and connect!
If you live stream on @YouTube (or are considering it).... Be on the lookout for some exciting YT Live announcements coming out of #MadeOnYouTube this AM.... 🤫👀🚀
Day2 at #GoogleIO2025! Day1 was a blast. Too many announcements to keep track but I’m personally excited for Veo3 and Flow from @GoogleLabs!
1/3 🚀 AI Futures Fund is now LIVE!
I've been helping build the AI Futures Fund w/ @GoogleLabs in addition to my day job of supporting Creators @YouTube! We're looking to fuel the next wave of innovation by supporting the awesome community of AI builders
labs.google/aifuturesfund
2/3 Calling all AI builders! 📢 The AI Futures Fund is looking for innovative companies to partner with. If you're building something interesting in the AI space, we want to hear from you! 🔗
forms.gle/nzaZPBX21RufKhmh9
I hope that everyone is watching @LudwigAhgren and @michaelreeves daily vlog analog adventure thru Japan on motorcycles. Just really fun storytelling.
Good luck with journey, gents! We are rooting for you.
The always wise 👑@CouRageJD dropping some YT streaming wisdom. Go check it out:
youtu.be/O2gdxIbVBsssi=yHod1…
What a series, what a season, what a team!
I tip my hat off to the Yankees.
Now time to celebrate! LETS GO DODGERS!!!
Jeffrey Greller retweeted
Wow Multistreaming is fire. 11k viewers total. Excited for the lauch tonight 😎🔥
Heading to TwitchCon this weekend for the first time in a very long time!
Super excited to hang with creators and other industry friends at the creator get together that we are co-hosting (w/ cc @Chen).
Who all am I gonna see out in SD?! 👀👀
Jeffrey Greller retweeted
Replying to @CohhCarnage
If the video gets 100,000 views I'll dye my hair blonde.









