jessicag13 (@JessGosdeck) header
jessicag13 (@JessGosdeck) profile picture

Brand + Digital Communications Lead | Marketing Strategist | Building Brands Through Content, Story + Growth

Wisconsin, USA
Joined June 2010
I’m enrolled in Motion's Creative Strategy Summit 🌱 by @motionapp_ Wanna join? Register for free here: motionapp.com/events/2026-cr…
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Yesterday I asked AI to critique my positioning like a skeptical buyer. It pointed out 3 vague claims. That alone was worth the session. 👉🏻 Sometimes you don’t need a copywriter. You need a smart mirror.
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What’s one marketing task you’ve fully handed to AI? And what’s one you absolutely refuse to?
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If AI writes your content and you don’t edit it you’re not building a brand, you’re renting one.
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How I use AI to plan 30 days of content in under 90 minutes 👇🏻 Step 1: Dump everything in my brain into a messy note. Step 2: Ask AI to cluster themes. Step 3: Build pillars. Step 4: Write hooks manually. Always manually. Step 5: Let AI stress-test clarity.
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I don’t use AI to save time. Instead, I use it to: • Think deeper • See angles faster • Challenge my assumptions • Spot gaps in strategy Time saved is a bonus. 👏🏻 Clarity gained is the win.
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Things AI still cannot do: • Understand nuance in client politics • Read the room • Fix unclear positioning • Know what you actually meant It’s powerful. It’s not psychic.
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The 4-part AI workflow I’m refining right now: 1.Idea extraction 2.Structure mapping 3.Draft acceleration 4.Human sharpening AI handles speed. I handle taste.⚡️
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Hot take: AI won’t replace marketers. But marketers who understand systems will replace those who don’t. The advantage isn’t prompts. It’s process.
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The new Analytics Advisor, ✨ powered by Gemini ✨, turns your data into a conversation. Here’s a sample of the kinds of questions you can ask. Look for the star icon at the top right of your dashboard. Learn more here: goo.gle/3Mo9qXg
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jessicag13 retweeted
This Kling 3.0 UGC workflow is absolutely insane 🤯 It generates hyper-realistic UGC-style ad videos from a single text prompt — talking heads, unboxings, testimonials, tutorials — in one shot. Perfect for DTC brands and agencies who need to scale UGC without paying $500 per UGC video. Here's the problem: You're either paying creators who take weeks to deliver, or you're stitching together janky 5-second AI clips that look obviously fake. Kling 3.0 solves it: → Write a prompt with character, scene, and dialogue → Get a 10-15 second UGC video with realistic facial expressions → Native voice control — tone, pacing, emotion per line → Multi-shot scenes in one generation (hook → demo → CTA) → Paste negative rules to kill AI artifacts instantly No creator fees. No stitching clips. No uncanny valley. What you get: → 6 copy-paste prompt templates for every UGC format →Voice & dialogue cheat sheet with tone keywords → Multi-shot ad structure (hook → problem → solution → CTA) → Image-to-video workflow for branded product shots → A "where it fails" section so you don't waste credits → ChatGPT template to convert any rough idea into a Kling prompt I built a full prompting guide for UGC ads on TikTok and Meta. Want the guide? > Like this post > Comment "KLING" And I'll send it over (must be following so I can DM)
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Be honest: Are you using AI daily or just collecting tools like digital gym memberships?
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How I use AI without sounding like AI: 1.Ask for structure, not finished copy 2.Rewrite in my voice 3.Cut 30% 4.Add one opinion 5.Add one lived example If it feels too polished, it’s probably not human enough.
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Most people don’t need more AI tools. They need better thinking. AI amplifies clarity. It also amplifies confusion. Guess which one most marketers are feeding it?
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I'm going to The 2025 Creative Strategy Summit! Hosted by @motionapp_‍ Wanna come? Get your free ticket here: motionapp.com/creative-strat…
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The Bonneville T120 Elvis Presley Limited Edition, celebrating the King of Rock and Roll and his Memphis Mafia Triumphs’. Limited to just 925 worldwide. #ForTheRide #TriumphMotorcycles #T120ElvisPresleyLimitedEdition
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💊 Blood clot treatment often involves anticoagulants. They won't make existing clots disappear, but they work tirelessly to prevent them from getting bigger and spawning new ones. Your treatment duration? It's a personalized plan based on your specific needs. #WTDay24
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jessicag13 retweeted
when you get a cal invite for the 100th meeting/touch base/huddle/stand-up/jam sesh of the week "in case it's helpful"
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