When a resource is scarce it’s considered more valuable This applies to: Precious metals Items that are selling fast And you as an entrepreneur Make yourself scarce The art of not showing up ⤵️ ----------------------- If you’re not always there If you selectively choose when you show up If you turn down more invitations than you accept You become a scarce resource. When that happens, people assume you’re busy. They assume you’re up to something juicy They become curious to know more They are keener to see you When you’re too available, you have the opposite effect. You become old news Part of the furniture Not as exciting Too reliable and ultimately taken for granted. An entrepreneur who is too available makes themselves common, not scarce. They respond to emails within an hour And Slack messages within a minute They can be summoned in seconds They swoop in to solve problems Commenting regularly in forums Active on all social media And at every event Prevalence seems like a good idea but it’s really not. Without the scarcity, their stock goes down. Be less available We are led to believe we need to show up everywhere But it’s a massive lie. Show up in fewer places, better Do half the projects, twice as well Leave them wanting more, not less Master the art of not showing up to make yourself a scarce resource whose value is inherently high. Go full hermit mode for a few months Have an autoresponder explain you won't reply Empower your team to progress without you there Master the art of not showing up for more bang per buck every time that you do.