Joseph J

we generated 3.12m last month posting this slop @ap3xinitiative

Pinterest has 480 million monthly users, the audience is 85% female with household income above $75k, and 87% of them have literally bought something from content they saw on the platform And every marketer has completely written it off because they think it's a mood board app. Which makes it possibly the most underpriced distribution channel on the internet right now… Most people have no idea what's happening on Pinterest right now. It's going through the exact same phase TikTok went through in 2020. Shopping features just went live. Shopify integration is active. AI is matching users to purchasable products automatically. But because every brand and agency is fighting over TikTok and Instagram, Pinterest has basically zero competition for organic eyeballs Organic CPM equivalent on Pinterest right now is roughly $0.12 For comparison. TikTok organic is running $2-4. Instagram organic $6-12. Facebook paid $40-60+ in most verticals You're getting 50-400x more reach per piece of content on Pinterest. With a higher income audience. And the content takes 15 minutes to make in Canva But the thing that makes Pinterest actually stupid compared to everything else is content lifespan Twitter content dies in 18 minutes. Instagram maybe 48 hours. TikTok 3-7 days on a good run Pinterest content drives traffic for 4-6 months. Some pins still pull clicks after 2 years Every piece you post is a compounding asset instead of disposable content. A slideshow you make today in Canva can drive traffic for the next year without you ever touching it again. I know someone running a home decor affiliate account making about $7k/month who hasn't posted new content in 4 months. Old pins just keep working. That's physically impossible on any other platform The demographics are ridiculous for selling stuff too. Pinterest users go there to DISCOVER and PLAN PURCHASES. Not scroll mindlessly. Not argue with strangers. Highest purchase-intent commercial audience on any social platform and nobody is competing for it Content that prints on Pinterest is dead simple. Aesthetic slideshows with 5-7 images and text overlay. "Best [product] for [specific use case]" roundup pins that get saved to boards by thousands of people planning purchases. Before/after transformations. The Pinterest audience is obsessed with transformation content. Home renovations, skincare results, closet organization, fitness progress Some mf I follow built 6 Pinterest accounts in the home decor niche and does $30k+/month in affiliate revenue. Total effort is maybe 10 hours a month of making slideshows (Works for men's niches too btw, just way less competition in women's verticals because all the "alpha male marketing bros" refuse to touch Pinterest. Their loss) The same playbook that works on TikTok Shop works even better here. Faceless accounts, high volume native content, affiliate structures. Competition is nonexistent and the content compounds forever instead of dying in a week. We're already testing this as a secondary channel for some of our TT Shop brands and the early numbers are kind of absurd for the effort involved The window is probably 12-18 months before everyone figures this out. Same window TikTok had in 2020-2021 before brands flooded in. Attention moves somewhere new, early movers build distribution cheap, masses arrive, costs go up, and the early movers have infrastructure everyone else is scrambling to build I'll probably regret pointing this out because the whole advantage is that nobody's paying attention yet Run the numbers

update: ai just gaslit me yep woman confirmed

after a long 3am talk w my boys (all millionaires) we’ve concluded ai isn’t genderless it’s a woman only a female entity could be confidently wrong at scale in nanoseconds