I'm the publications director of PRSA and the editor-in-chief of their award-winning Strategies & Tactics. Don't like to leave the island of Manhattan.
New York City
Joined November 2008
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Flashback Friday — 30 years ago today with the editors of @TheLantern. Also, randomly, the fall that I interviewed Rob Lowe, on the campaign trail for Dukakis in Columbus.
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On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live on March 18 at 1 p.m. ET: bit.ly/4smdYgn
We are excited to officially announce that we are moving to Columbus as I have accepted the Sr. Associate AD for Football Strategic Comms position with @OhioStateFB!
Wake is a special place and with too many people to thank - I’ll just say that we’re excited for what’s ahead!
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AI is reshaping communications, but adaptability & creativity still lead the way. Join Univ. of North Carolina Prof. Lorra M. Brown for a practical discussion on preparing for the AI era on the next S&T Live on LinkedIn, Oct. 23 at 1 p.m. ET: bit.ly/3KUEQ6x @prsa #prsa
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AI policies don’t enforce themselves. Melissa Flynn, APR, and Pete Pachal explore how comms pros can bridge the gap between policy and practice on the next Strategist & Tactics Live on LinkedIn. Watch live on Sept. 25 at 1 p.m. ET: bit.ly/4nm8nnF @prsa #prsa
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An AI policy is only the beginning. On Sept. 25, Melissa Flynn, APR & Pete Pachal share how PR pros can tackle real-world AI challenges — from leaks to deepfakes — on the next Strategist & Tactics Live on LinkedIn. Tune in Sept. 25 at 1 pm ET: bit.ly/4nm8nnF @prsa #prsa
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The September issue of Strategies & Tactics is here: Building Trust in the Age of Doubt.
Inside:
✨ Leading with trust in uncertainty
✨ The challenge of AI in practice
✨ PR today, nonprofits, + Red Lobster’s comeback
Read now 👉 bit.ly/3VoD5R2
#StrategiesAndTactics
A hello to my fellow Buckeyes...
As a proud @OhioState alum, our editor-in-chief @JohnElsasser is already in midseason form — nervous pacing included. Big test vs. Texas on Saturday! #GoBucks
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Our August issue of S&T is here! Read on for tips for staying relevant at any career level, insights on shifting job sectors, perspectives on ageism in the workplace, strategies for staying focused, steps for clarifying your value & more: tinyurl.com/3nw39sd5 @prsa #prsa
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On the next S&T Live, 1 week from today, learn how to avoid the most common missteps in framing our work experience. Join Executive Coach Kanika M. Watson, APR, for insights on shaping your own career story. Watch live on LinkedIn July 30 at 1 pm ET: bit.ly/40qbulw @prsa
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Autonomous AI. Weaponized narratives. Real-time deception. The era of synthetic influence is here — and PR must lead. Learn more on Strategies & Tactics Live on LinkedIn, June 26, 1 pm ET w/ Michael Cherenson, APR, Fellow PRSA & Mark J. McGrath bit.ly/4e7vhf9 @PRSA #PRSA
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Join us live on LinkedIn! Hear from the comms teams behind the 2025 Best of Silver Anvil winner — the Washington State Department of Ecology & PRR — as they share how the “Use Food Well” campaign made an impact. Watch live on May 28 at 2 p.m. ET.: bit.ly/4kmLMps
In our February issue of @PRSAtactics, Lori Croy, APR, also shares some insightful writing wisdom & thoughts on avoiding jargon. Read our Q&A here: bit.ly/42EC2RX
🌟 Set yourself up for success in public affairs and government communications! "I am excited to lead this six-week course, full of important insights to help you hone your skills as a public affairs officer," says the program's lead presenter Lori Croy. bit.ly/42G1hmL
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The January issue of Strategies & Tactics features trends to watch in 2025, tips for navigating news deserts, insights on career transitions, steps for building an influencer program, and a Q&A with 2025 @PRSA Chair Ray Day, APR. Don’t miss it: bit.ly/4guddMB #prsa
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Power up your LinkedIn presence in 2025! Join Callie Schweitzer, head of Scaled Programs at LinkedIn, on the next S&T Live for a conversation with @JohnElsasser on making LinkedIn work for you (& your organization) in the New Year: Dec. 17, 1 pm ET: bit.ly/49ocAS6 @prsa
Join us on LinkedIn this Election Day at 1 p.m. ET for a special Strategies & Tactics Live. I’ll talk with @SHRM’s Chief Brand and Marketing Officer Tina Beaty about managing political discussions and promoting civility at work post-election: bit.ly/4f7Fnwh cc: @PRSA
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Don't miss @PRSA’s S&T Live on Election Day! Join @SHRM’s Chief Brand and Marketing Officer Tina Beaty as we discuss how organizations can manage political talk and foster respect in the workplace. Tune in live on LinkedIn on Nov. 5 at 1 p.m. ET.: bit.ly/4f7Fnwh
Callie Schweitzer, head of community programs at LinkedIn, offers insights into how CEOs are using the platform for thought leadership:
“A great way to start building relationships w/ journalists on LinkedIn is to start following them & engaging with their posts,” says Callie Schweitzer of LinkedIn. Here, she shares more tips for how to better leverage LinkedIn for your comms work: bit.ly/47Z4ZIO #prsa
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Matt Kucharski, APR, of Padilla, joined us for today’s S&T Live from #PRSAICON 2024 in Anaheim! Watch the playback on LinkedIn & check out a recap of his thoughts on C-Suite mindsets here: bit.ly/3Y6QvSF @prsa #prsa
I'm excited to be in Anaheim, Calif., for #PRSAICON 2024. Follow @PRSAtactics for insights from our keynote speakers and be sure to catch our S&T Live sessions Tuesday-Thursday on LinkedIn! bit.ly/3BILmIR @PRSA
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Join us live at #PRSAICON in Anaheim, Calif., for a conversation on branding & social media with @JohnElsasser and Matt Prince, Director of Brand Comms at @TacoBell! 🎤🌮Tune in on Oct. 17 at 9 am PT: bit.ly/3NaOEHx @prsa #prsa
