#DTC Twitter needs less: • I got X ROAS on the Meta funnel • We generated X revenue over Y days • Our email open rates increased Z% WoW And more: • I did X wrong and learned Y • We are down YoY and I don’t know why—help • Here’s what worked for us, but it only came after Z years of trying a zillion other things and may not apply to you but I hope it helps The wins that go viral aren’t wins that will grow your business and/or lead to happiness. And they aren’t reality for most brands. Our aggregated data across thousands of brands at @getpostpilot tells me DTC has had a *marginal time at best* since BFCM. I see it in the data: • Brands down YoY since Dec • Consumer tapped out, praying for lower interest rates • Inflation back up to 3+%, USA with record debt What’s your 2024 REALLY been like, DTC? Share if you want to, I’m here for it. . .

I’ve run multiple 9-figure #DTC turnarounds. My 6 biggest struggles as a new DTC PE-backed CEO were: 1. Cutting costs aggressively (>50%) within the first week after an acquisition 2. Having no domain expertise in whatever the company was selling. Streetwear? I wore khakis. Automotive? I Ubered everywhere. 3. Wrestling with a costly legacy tech stack and developing the confidence to bet the business on a migration. 4. Board management, especially educating financially-focused PE partners on how DTC works. 5. Balancing the board’s desire for cash flow with my heart’s desire for growth. 6. Figuring out how to grow a mature, 100M-revenue business when all channels are tapped. 🤔 Anyone reading this who has the same struggles, here's my advice: